Customer Lifetime Value is the risk-adjusted operating margin for an individual customer for the next two to five years. It can be applied as a scoring model to predict the most profitable strategies and tactics for a customer segment.

Mather leverages the total CLV across the subscription base as a KPI to track measurable progress towards improving long-term profitability. We use predictive models to dynamically calculate CLV under alternative strategies. Many strategic decisions require tradeoffs between average revenue per user and customer volumes. Mather’s approach to CLV can identify the long-term profit-maximizing strategy for your company.

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Meet the experts
Russell Ramtahal
Manager, Consulting Services
Caroline McEntire
Manager, Consulting Services
Dustin Tetley
Senior Director, Consulting Services
"Without data and insights from Mather Economics, you are missing a huge piece of the puzzle for modern journalism, which may handicap your chances for success"
Mark Francescutti Director,
Digital Marketing Operations and Engagement
The Dallas Morning News
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