The competitive environment within the wine and beverage industry has progressively grown over the past decades. Consumers have more choices and access to different products, and thus, it is important to find the way to stand out. Direct to Consumer sales have become a priority and an opportunity to grow revenue while establishing a relationship with customers. Mather Economics’ analytical experience can help increase revenue by understanding customer behavior and trends within the industry. We offer consumer data insights to build pricing and retention strategies that can help organizations stand out.