Advertising Profitability Analysis
Subscription revenue is only part of the equation—long-term success for publishers demands a profit-driven ad strategy. Mather’s framework uncovers quick wins across your print and digital advertising channels, while identifying key gaps to ensure sustained growth.
Tailored Strategies for Boosting Revenue
Our team leverages decades of industry expertise and advanced analytics to help you identify untapped revenue opportunities, addressing key questions including:
- Where should we focus to improve our ad revenue yield?
- How can we better align our sales efforts with revenue goals?
- Are we effectively selling our most profitable products?
- How can we optimize our rate cards and address any outliers?
- What product mix are our top advertisers buying at different spending levels?
What You Can Expect
Discovery & Assessment
We begin by gathering historical performance data and conducting interviews with key stakeholders.
This initial phase helps us understand your market, operational structure, and revenue goals, establishing a solid foundation for further analysis.
Comprehensive Analysis
Next, our analytics team will perform a data-driven gap analysis, leveraging industry benchmarks to pinpoint the most critical opportunities for improvement.
Roadmap Development
Based on our findings, we collaborate closely with your team to develop a tailored strategic roadmap, prioritized by revenue potential and designed for measurable success.
Each step is made actionable with clear implementation guidelines to ensure impactful outcomes.
From the outset, Mather demonstrated a deep understanding of our needs and objectives. Their approach to analyzing historical advertising data, identifying key market segments, and developing econometric models has provided us with invaluable insights into our pricing strategies.
Managing Director
Take Your Advertising
Strategy to the Next Level
Strategy to the Next Level
