23 AprFrom Phased Adoption to Continuous Experimentation: How Slate Drove Subscription Growth with Sophi
20 AprFrom Zombie to Active: How the Las Vegas Review-Journal Reduced Churn with the Mather Activation Platform
11 MarFrom Defense to Offense: The Paywall Infrastructure Publishers Need for the AI Economy
19 FebWhy Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing the Modern Newsletter
19 FebMather and MonetizationOS Announce Partnership to Deliver a Next-Generation AI-Powered Paywall
11 FebMather Welcomes Inka to the Team, Expanding Subscription Lifecycle Intelligence and Activation
09 FebAlma Media Recognized by Digiday Media Awards Europe for AI-Driven Subscription Growth with Sophi
09 DecElevating Propensity Modelling With AI-Powered Precision: How FAZ Unlocked a New Phase of Growth
03 DecRethinking Digital Pricing: Why Publishers Are Moving Beyond One-Size-Fits-All Strategies
31 OctRethinking Digital Pricing: Why Publishers Are Moving Beyond One-Size-Fits-All Strategies
22 OctDriving Retention Through Engagement: Insights from Tyler Pisani of The Spokesman-Review
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How to Succeed in the Relationship Economy
In our changing consumer landscape, it’s not enough to produce an outstanding product or service. Organizations must grow valuable relationships with customers to successfully bridge the gap between data and customer experience.
Written by Matt Lindsay, Ph.d, President, this book contains practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs. It is available in English, Dutch and German.
