16 JanFuture of Media for 2023 & Beyond
04 JanThe Atlantic introduces dynamic paywall with varying prices as it hopes to attract 1 million subscribers
01 DecWhy consumers really quit magazine subscriptions: The Media Roundup
01 DecSubscriptions Still on the Rise at Most Newspapers in the Medill Subscriber Engagement Index
01 DecCNBC to test increases on its subscription prices next year
17 NovSubscription Pricing Optimization Tactics featuring TIME Magazine
17 NovFrom Print to Digital: Managing the Economics of Media Change
16 NovMather Economics Predictions and Q2 Benchmarking Reports
09 NovWhy dynamic pricing is crucial for publishers in 2023
07 NovTurn inflation into opportunity to advance your strategic pricing agenda
20 OctPoynter: How inflation has zapped newspaper finances
20 OctMather Report with David Clinch - October 14
18 OctPricing Strategies to Maximize Growth & Retention
17 OctApple, Spotify podcast feeds pose challenges for growing subscriptions
17 OctHow subscriptions are lighting way to brighter future for local US news publishers
04 OctHow aggressive should publishers be with their print subscription pricing strategy?
29 SepMather Report with David Clinch - Sept 29, 2022
19 SepPoynter- Traffic to local news websites has plummeted. What happens now?
19 SepGlobal ATL - Atlanta Subscription Consultancy Opens Belgian Office
06 SepMather expands global footprint with new office in Belgium
22 AugSurvey says Publishers Increasing Print Prices
11 AugMather Report with David Clinch - Aug 4, 2022
08 AugPeter Doucette joins Mather to lead global strategic consulting practice
03 AugPaywall offer strategies
02 AugNBCUniversal news streamer NBC News Now built steady growth, execs say, with a non-partisan POV and ad-supported model. Here's how it outlasted the shuttered CNN+.
27 JulResearch: Digital product acquisition, consumer spending on subscriptions are likely to remain steady
20 JulThe Washington Post wants to give you a good deal on a digital subscription — from now until 2072
05 JulMather Economics Announces Malcolm Netburn to Join Advisory Board
07 JunJune 2022 Edition of The Mather Report with David Clinch
07 JunFrequent readers are more valuable to news outlets than occasional readers, new analysis reaffirms
31 May3 challenges and opportunities in media publishing and magazines in 2022
17 MayAre you ready to optimize and monetize your digital subscriptions?
14 AprMedia should optimise go-to market offers with lifetime value as North Star
04 AprOptimize + Monetize your Digital Content Strategy Online Event
22 MarResearch shows difference in COVID, Ukraine news engagement
08 MarMather releases digital audience benchmark reports for Q4 2021
24 FebMather Economics and MPP Global partners on eSuite platform
17 FebData expert Luke Magerko discusses the future of media monetization
17 FebPremium content models, customer lifetime value add necessary layer to monetization strategies
01 FebGoogle Gives Boost to Medill’s Subscriber Index as More News Outlets Prepare to Join
29 JanNews from the Media Revenue Intelligence expert
27 JanGoogle News Initiative Partners with Medill and Mather on Groundbreaking Local Newsroom Tool
02 DecMather appoints David Clinch as Global Head of Partnerships
05 OctImpact from Subscriber-Only (Premium) Content
29 SepMeet the newest members of Mather Economics
30 AugE-Edition Engagement a Leading Indicator for Print and Digital Conversions
11 AugSummer Interns and Employee Appreciation Event
06 AugSustainable Digital Business Models for Newspapers
16 JulNews Publishers Should Charge More For Digital Offerings - Publisher Insider
12 Jul7 Best Practices for News Publisher Sustainability
07 JulImprove conversion volume and revenue with targeted promo offers
07 JulJust Released: Latin America Subscriptions Lab Report
21 JunMather announces new Advisory Board Member: Scott Keller
07 JunInsights from the GNI LATAM Subscriptions Lab
01 JunEverglades restoration enhances water quality and benefits Florida’s real estate industry
24 MayAudience? Everyone has a part to play...
12 MayE&P: Digital Newspaper Subscriptions Will Exceed Print By 2027
06 MayMather releases its Digital Audience Benchmarking Report
06 MayMather Economics releases inaugural subscription benchmarking report
04 MayRiding the wave of subscription demand during a news cycle
03 MayMather announces new additions to the senior management team
30 AprNew Partner Relationship: Mather and MMP Global
13 AprBenchmarks show importance of news subscriber yield management
08 FebNew Digital Subscription Service Offering
22 JanLocal Media Group Teams With Mather On Subscription Services
14 JanPress Release: Medill Subscriber Engagement Index Platform
04 Jan11 Audience Insights Remembered from 2020
18 DecLocal News Outlets Boost Digital Subscriptions by About 50% in a Year
03 Dec5 lessons from 5 years of transformation at Belgium’s Mediahuis
01 DecNRC grew subscriptions by 25,000 in the past year, reaching record numbers
18 NovReestablishing our journalistic value: Publishers make more of their exclusive subscriber content
13 NovTwo Major Industry Players Join Medill’s New Subscriber Index
27 OctEngagement and Subscription Benchmarks Compare Peers in the Americas and Europe
08 OctSpokesman-Review increases subscriptions, decreases churn with better communication
01 OctLow Price Sensitivity Opens Doors for Digital Subscription Pricing Optimization
28 SepCustomer Churn Prediction and Mediation
22 SepMather receives Patriot Award
21 SepGoogle News Initiative
11 SepDigital Subscriber Price Optimization
01 SepWhat is the Value of Knowing a Reader
17 AugHow Newspapers Can Profit With Cuts To Print Days
03 Aug4 Post-COVID Bump Subscription Risks Point to Next Steps in 2020
07 JulStrategies To End Your Digital Subscription Plateau
06 JulCOVID-19 Subscription Trends and Recommendations for Publishers Current trends, Potential Risks and Opportunities, and Recommendations
30 Jun“Preparing itself for a radically different future”: How publishers are emerging from the Covid-19 crisis
27 AprWebinar: Latest Initiatives for Growing Subscription Revenue and Lifetime Customer Value during COVID-19
14 AprMather Continues to Help our Community During this Crucial Time
08 AprCOVID-19 bump: What it looks like now and what happens post-bump
01 AprO'Dwyer's Magazine: Mather in the News
31 MarPublishing Insider News Post
27 MarDigital Subscription Benchmarks during COVID-19 Pandemic
16 MarCOVID-19: A letter from Mather Economics
28 JanTrends that help publishers acquire and retain digital subscribers
26 NovUser engagement, environment are key inputs driving propensity to subscribe
19 NovProject Update – Mather Economics and the Google News Initiative LATAM Subscription Lab
05 NovSubscriber Yield Management Grows Long-Term Consumer Revenue
29 OctPrice elasticity tests yield revenue opportunities for publishers
03 OctCase studies in reader revenue, subscriptions, data highlight industry transformation
24 SepGoogle Workshop in New York
27 AugVolunteering with the CAC
07 AugWhat is the market solution for content revenue sharing?
08 JulWhere should analytics live within a media organization?
24 JunMather's Reader Revenue Symposium
04 JunSubscription Pricing: 3 key industry questions
04 JunApple News+ Dilemma Stalking Big Media
03 JunGetting to know your audience: Introducing mobile app subscription analytics
29 MayGoogle News Initiative, WAN-IFRA and Mather Economics drive an ambitious program supporting digital subscriptions in Latin America
13 MayPerformance metrics help news brands, employees
08 MarSuccessful University of Georgia - Lunch n' Learn
08 MarThere's NO competition: Listener™ closes the gap between Data, Insights and Action
07 MarContent that converts subscribers is not necessarily what will retain them long term
06 MarKey-Takeaways from Mega Conference 2019
21 FebBuild a Successful Propensity Model to Grow Revenue
05 FebWhy Core Audience Relationships Should be a KPI for Media Companies
18 DecHappy Holidays from Matt Lindsay
11 Dec4 steps for implementing data in the subscription process
09 NovA unique perspective of your website through the eyes of a hiker
08 NovWhere in the world is Bob Terzotis?
10 SepMaximizing Audience Revenue while Minimizing Advertising Loss
07 SepChurn-risk model + low-cost retention methods retain high-risk subscribers
08 AugNew publishers rethink premium day practices
18 JulAdversity means innovative revenue trials for global media companies - June 2018
18 JulNews product innovation, data-based acquisition strategies transform media industry - April 2018
18 JulWhat is the value of a digital subscriber? - April 2018
18 JulOvercoming paid content challenges with mass personalisation - March 2018
18 JulFuture of news media: content, advertising personalisation - February 2018
18 JulHow customer lifetime value equals more digital revenue - November 2017
18 JulListening to readers involves personal interaction + data - September 2017
18 Jul6 techniques to understand your media customer’s needs - August 2017
18 JulTrade-offs between personal data privacy, customer analytics - August 2017
17 Jul6 questions to ask when growing revenue using analytics - July 2017
17 JulThe audience-newspaper relationship: Don’t break up over money - June 2017
17 JulHow NRC, Newsday invested in current readers without going bankrupt - June 2017
17 JulHow NRC reconfigured its subscription sales model - June 2017
17 JulData, not gut feelings, should set price for new subscribers - May 2017
17 JulHow to use Big Data (correctly) to bring in reader revenue - April 2017
17 JulResearch shows ad-blocker link to higher reader engagement - April 2017
17 JulThe publisher’s digital dilemma: balancing quality, profits - February 2017
17 JulNewsday data analytics boost subscriber retention - September 2016
17 JulThe 7 Percent Rule - December 2017
17 JulThe Atlantic to Install Paywall, Joining Wave of Publishers Diversifying Revenue - December 2017
17 JulHow the use of digital data can bring important benefits to the media
17 JulInland Press Article on Matt Linday
26 FebDigital ROI Analysis Webinar
10 NovShifting from Big Data to Machine Learning: Lessons Learned
21 OctWhen do the benefits of customer analytics justify the cost of privacy?
23 SepMather Webinar-Budgeting 2017: Listener™ & Digital Analytics
02 AugMather Economics: Webinar Announcement
05 JanYield Management Using Web Analytics in Publishing
27 MayWhy Publishers Need To Segment Their Audiences
22 MayUsing segmentation to grow paying digital audiences
15 MayListener™ mentioned in NetNewsCheck article
11 MayAd sales revenues-then and now
07 MayEvolution of print media and applying big data
23 AprChanging the Economics and the Use of Data in the News Media
15 AprLeveraging Customer Data to Drive Business Strategy
13 AprDigital engagement creates economic returns
07 AprListener™ article from a client’s perspective
06 AprPublish Asia 2015, Bangkok: “Using Data and Analytics to Develop Strategy and Increase Newspaper Revenue and Profitability”
29 MarReynolds Journalism Institute at the University of Missouri: Dissecting Engagement: What’s Working and What’s Next?
11 MarWorking smarter and harder
09 MarListener Tool Featured in E&P article
08 MarCustomer Lifetime Value: The best foundation for your acquisition, retention and distribution model
01 MarMather Economics Climbs to Top 20 in University of Georgia's Bulldog 100 List of Fastest-Growing Businesses
23 FebEvaluating your expense model: Potentially a big win for your bottom line
12 FebWhat Digital Publishers are Missing with Big Data
08 FebBulldog 100 Announces 2015 Winners
02 FebHow Newspapers Can Monetize Their Digital Audience
31 JanMather launches data tool to aid pricing
26 JanActivation fees: What newspapers can learn from the services industry
15 JanDigital Media India – New Delhi, India
15 JanKeys to Bundling Newspaper Products to Boost Revenue
