Mather Insights and News
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22 JulAccelerating Revenue with Strategic Pricing
10 JulMather Economics and InsurAds Announce Strategic Partnership to Supercharge Publisher Revenue Optimization
08 JulDecoding Subscription Value: Annual vs. Monthly Terms
01 JulCase Study: The Globe and Mail and Sophi Automation
01 JulHow The Globe and Mail used Sophi for Paywalls to boost subscriptions and engagement
01 JulCase Study: Advance Local and Sophi Content Paywall Engine
01 JulCase Study: Sophi’s Paywall AI drives subscription growth for Seven West Media
26 JunNavigating Risk in an AI-Powered Media Landscape
26 JunIn the spotlight: Alasdair McKie
17 JunPaywall intercept rates on “closed” and “open” news sites yield revenue optimisation insights
04 JunGrundlagen der Preisgestaltung neu denken: Ein Erfolgs-Wegweiser für Publisher!
29 MayIn the spotlight: Olivia Doty
14 MayFraming Your Next Product and Technology Decision
09 MayOur U.S Q1 - 2024 Benchmark Report is Here
02 MayMaturing your Pricing Strategy: Webinar Recap
30 AprDecoding Churn Risk: The Key to Proactive Revenue Retention
30 AprIn the Spotlight: Alireza Shekaramiz
23 AprMather Symposium 2024: Key Themes and Insights
10 AprEmerging Trends in Subscription Pricing
08 AprSophi Print Automation Takes Second Place at INMA Awards
08 AprAdvance Local Named Digiday Media Awards Finalist
08 AprHow Sophi's Paywall Engine Increases Digital Subscriptions 51%
29 MarIn the Spotlight: Arvid Tchivzhel
29 MarRevisiting Pricing Fundamentals: Takeaways from our latest webinar
20 MarHarnessing Intelligent Print Pricing to Fuel Digital Maturity
29 FebLeveraging AI-powered paywall engines to drive publisher sustainability
29 FebIn the Spotlight - Ignaz Van Hasselt
05 FebAscending the data maturity pyramid: A strategic imperative for news publishers
31 JanIn the spotlight - Madelin Zwingelberg
31 JanAI Day: AI's Transformative Impact on the media industry
15 Dec2023 in review and expectations for 2024
11 DecHow to evaluate the success of your subscription model (before optimizing)
05 DecINMA 2023 Town Hall Coverage
01 DecIn the spotlight: Gilles Heirbaut
20 NovMather and Poool partner to maximize audience conversion to subscription & membership
27 OctIn the spotlight: Luca Pini
24 OctKISS – Keep It Simple, Sometimes
21 SepIn the spotlight - Get to know Alicia Queen
11 SepIncreasing Digital ARPU, a necessity for News Publishers
17 JulWhy product bundling is art and science
18 JunHow Data Analytics Will Drive Revenue Streams in the Magazine Publishing Industry
31 MarFour core themes emerging from the Mather Symposium
15 MarOur key takeaways of the INMA Digital Subscription Summit
06 FebMedia businesses to focus on these core strategies for revenue growth
31 JanMatt Lindsay relies on relationships in a changing industry
16 JanFuture of Media for 2023 & Beyond
11 JanMeet the Speakers—2023 Mather Revenue Symposium
09 JanLower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)
17 NovFIPP webinar featuring TIME + Mather: Optimizing Subscription Pricing Analytics
17 NovFrom Print to Digital: Managing the Economics of Media Change
16 NovMather Economics predictions and latest Benchmarking Reports
07 NovTurn inflation into an opportunity to advance your strategic pricing agenda
30 SepPrint subscription pricing strategy aggressiveness depends on print runway
20 SepThe Data is in: The Industry Will Be All Right
06 SepMather expands global footprint with new office opening in Belgium
30 AugWine Industry Sales Symposium Recap
30 Aug3 data science use cases demonstrate news publisher monetization options
22 AugWAN-IFRA survey says publishers are increasing print prices
27 JulResearch: consumer spending on subscriptions are likely to remain steady
26 JulData Uncorked: July Edition Newsletter
05 JulMather Economics Announces Malcolm Netburn to Join Advisory Board
20 Jun3 case studies show how offer optimization can grow readers, revenue
02 JunA Step-by-Step Guide to Minimizing Churn
01 JunEmployee spotlight featuring Rebekah Day
31 May3 challenges and opportunities in media publishing and magazines in 2022
17 MayAre you ready to optimize and monetize your digital subscriptions?
03 MayHow to measure tradeoffs in your go-to-market offers
14 AprLifetime Value as the North Star to Optimize Your Go-to-Market Offers
11 AprEmployee Spotlight featuring Russell Ramtahal
11 AprFeaturing new wine partner: Villa Creek Cellars
11 AprNew wholesale dashboard designed for inventory management
04 AprMonetize your content! Register for Online Event April 20th
18 MarResearch shows difference in COVID, Ukraine news engagement
26 FebAccess Mather’s Premier Audience Benchmark Report
24 FebMather Economics and MPP Global partners on eSuite platform
17 FebData expert Luke Magerko discusses the future of media monetization
17 FebPremium content models, customer lifetime value add necessary layer to monetization strategies
10 FebAn inside look at a registration wall launch
28 JanNews from the media revenue intelligence expert
27 JanGoogle News Initiative Partners with Medill and Mather on Groundbreaking Local Newsroom Tool
26 JanGet to know Katie Ruane, an expert in growing digital revenue
14 JanMeet Nathan Hart: Wine Analytics Expert
07 JanMeet one of our newest wine partners, Epoch Estate Wines
02 JanApplied Research Drives Efficiency Gains in Pricing Strategies
07 DecBrand awareness positively affects sales and retention
02 DecMather appoints Global Head of Partnerships
05 NovMather’s Benchmark reports shed light on recent media trends, insights
20 OctPutting the Cork on Club Member Churn
05 OctImpact from Subscriber-Only (Premium) Content
29 SepMeet the newest members of Mather Economics
08 SepProduction Planning Tool Gives Wineries Ability to Dynamically Plan for Future Releases
26 AugE-Edition Engagement a Leading Indicator for Print to Digital Conversions
12 AugEvaluate the Price Elasticity With Each Varietal
12 AugDTC “Micro Campaign” Tools
12 AugCOMMON QUESTIONS & EXPERT ANSWERS
11 AugSummer Interns and Employee Appreciation Event
06 AugSustainable Digital Business Models for Newspapers
14 JulNew Tool Takes DTC to the Next Level
12 Jul7 Best Practices for News Publisher Sustainability
07 JulPress Release: GNI LATAM Subscriptions Lab Report
07 JulImprove conversion volume and revenue with targeted promo offers
07 JunInsights from the LATAM GNI Subscription Labs
01 JunEverglades restoration enhances water quality and benefits Florida’s real estate industry
27 MayUGA Alumni Spotlight: Matt Lindsay - Grape Expectations
19 MayMetrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness
13 MayMather Economics Media Market Performance Report
12 MayE&P: Digital Newspaper Subscriptions Will Exceed Print By 2027
06 MayDigital Audience Benchmarking Report
06 MaySubscriber Benchmarking Report Release
04 MayRiding the Wave of Subscription Demand during a News Cycle
03 MayMather announces new additions to the senior management team
13 AprBenchmarks show importance of news subscriber yield management
12 AprDepletion Optimization: Pricing and Inventory Management Drives Profitability for Wineries’ DtC Businesses
30 MarTestimonial from DuCard Vineyards
24 MarAnnouncement: Mather Economics Symposium
22 MarWine + Data: FAQs
01 MarMedill & Mather Present the Subscriber Engagement Index
23 FebZephr: The Best-of-Breed Technology Series | Mather Economics
09 FebNew Digital Subscription Services Offering Webinar
09 FebTrends in Retention by Customer Segment
29 JanDigital Media Subscription Master Class Series - Acquisition, Engagement and Retention
22 JanLocal Media Group Teams With Mather On Subscription Services
19 JanLMC and Mather Economics Announce Partnership on Digital Subscription Services
14 JanPress Release: Medill Subscriber Engagement Index Platform
04 Jan11 Audience Insights Remembered from 2020
18 DecLocal News Outlets Boost Digital Subscriptions by About 50% in a Year
14 DecSupporting the Healthcare Industry: Tracking Growth Over Time with Celeration Charts
03 Dec5 lessons from 5 years of transformation at Belgium’s Mediahuis
01 DecNRC grew subscriptions by 25,000 in the past year, reaching record numbers
30 NovSpecial Report - 2020 Election Coverage Insights
23 NovCustomer Churn Prediction and Mediation
19 NovExpressly Speaking episode 5 - Featuring Matt Lindsay, President of Mather Economics
19 NovPrograma de Crecimiento Digital GNI - Spanish
19 NovBuilding a Successful Subscription Model in Asia-Pacific - Expert Panel
18 NovReestablishing our journalistic value: Publishers make more of their exclusive subscriber content
13 NovTwo Major Industry Players Join Medill’s New Subscriber Index
29 OctMaximizing Long-Term Audience Revenue
22 OctMedia Reader Revenue Master Class Series
15 OctEvaluating and Evolving Print Frequency
08 OctGWAA - Acquisition and Retention Roundtable
08 OctWine Club Member Optimization
01 OctRestoring America's Everglades
18 SepCOVID-19 Benchmarks - Insights and Implications
11 SepMonetize your Digital Audience
10 SepQ&A Follow Up Report: Evaluating Print Delivery Days
02 SepPandemic Prompts Evaluation of Print Delivery Days – America’s Newspapers Webinar
01 SepWhat is the Value of Knowing a Reader?
28 AugHVAC Webinar - Improving Profitability for Contractors
13 AugOptimizing Advertising Spend with Media Mix Modeling
12 AugThe Economics of DtC Wine Pricing
30 JulForecasting the Impact of Print Delivery Day Reductions
25 JunCOVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value
22 JunSubscriber Price Optimization - Intelligent Pricing
11 JunSegment customers by churn risk, price elasticity for long-term profitability
28 AprResearch highlights 7 digital subscription best practices
02 AprFinding Stability During Times of Crisis and Risk
02 AprDigital Subscription Benchmarks, Best Practices During COVID-19 Pandemic
30 MarMather Economics - Wine Club Member Optimization
26 MarCOVID-19: Early Subscription Insights & Considerations for Business Continuity
20 MarPrice elasticity tests yield revenue opportunities for publishers
20 MarUser engagement, environment are key inputs driving propensity to subscribe
12 MarTrends that help publishers acquire and retain digital subscribers
18 FebCómo los Muros de Pago Inteligentes maximizan los ingresos totales digitales
15 JanMather Economics Digital Use-Cases
15 JanMather Economics - Company Overview
15 JanMather Economics Company Brochure
17 OctHow Intelligent Paywalls Maximize Total Digital Revenue
03 JunGetting to Know Your Audience: Mobile App Subscription Analytics
09 MayIntelligent Paywall™ Case Study
10 AprDallas Morning News: Building a Data-Driven Newsroom
04 AprSubscription renewal price increases: Time is on your side
11 MarHow does Listener Compare to other Analytic Platforms?
21 FebBuild a Successful Propensity Model to Grow Revenue
12 NovStrategic Advertising Practices within the Media Industry
10 OctPricing Case Study: Analyzing the Impact of Dynamic Pricing vs. Traditional Step-Up Programs
13 AugLarge Publishers Leverage Customer Service Reporting and A/B Testing to Enhance Pricing Initiatives
22 MayNews Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry
19 AprMBP: Gaining Revenue Yield Without Raising Your Top Rate
04 AprWhat's your digital ROI? Is a paywall right for you?
26 FebMaintaining Circulation Volume through Churn Risk Reduction
26 FebMass Personalization is the Future of Journalism
30 JanWhat is Your Long-Run Level of Print Circulation?
30 JanSubscriber Acquisition Strategies
30 JanMather Insights – January 2018
10 DecDigital Benchmarking: Audience Metrics
30 NovMather Insights – Nov 2017
30 NovPaywall Conversion
30 NovThe Publisher's Dilemma
31 OctThe 2017 Mather Symposium: Recap
31 OctMather Insights - Oct 2017
31 OctEvaluating Your Expense Model
20 OctDallas Morning News - Presentation
20 OctMather Economics - metricsXchange - Presentation
20 OctPubWise - Presentation
20 OctINWEGO - Presentation
20 OctMather Economics - Digital Revenue Optimization - Presentation
20 OctMather Economics - Customer Service Audit - Presentation
20 OctFairfax Media NZ - Presentation
20 OctMather Economics - Churn Modeling - Presentation
20 OctMarketing G2 & Philadelphia Media Network - Presentation
20 OctInland Press Association - Presentation
20 OctBoston Globe Media - Presentation
20 OctDev/Con Detect - Presentation
20 OctMather Economics - Digital Audience & Content Strategy - Presentation
20 OctUniv. of Oxford/Harvard Business School - Presentation
28 SepMather Insights - September 2017
28 SepCall Center Analytics & Revenue Yield: The Missing Link
28 SepTargeting a Custom Audience
28 SepDigital Benchmarking
24 AugAn Introduction to Utilizing Benchmark Data
24 AugCustomer Lifetime Value: Understanding the Value of Your Current Customers & Identifying Which Prospects You Really Want
18 AugMonetising Audience Data: Media's New Business Model
19 OctVindicia Presentation
19 OctDigital Who Presentation
19 OctMather - New Media ROI Presentation
19 OctFTI Consulting Presentation
19 OctMcClatchy Presentation
19 Oct2016 Mather Symposium - Listener in Action Presentation
19 OctOahu Publications, Inc. Presentation
19 OctNewsday Presentation
19 OctINMA Presentation
19 Oct2016 Mather Symposium - NRC Presentation
16 JulNew Revenue Ideas-Why Events Make Sense
16 JulNew Revenue Ideas-Innovation
16 JulNew Revenue Ideas-Smartphone Marketing
16 JulBenchmarking the New Business Model: Focus on Audience and New Revenue
16 JulRevitalizing a Signature Benchmarking Service
16 JulOpening Session
16 JulWalton Foundation
16 JulMather Benchmarking Program for Newspapers
16 JulCustomer Lifetime Value (CLV) For Newspapers
16 JulComprehensive econometric model to optimize digital ad revenue
16 JulBest practice and strategy for handling digital content
16 JulIncrease ad revenue without causing advertising volume losses
16 JulThe Mather yield management program that maximizes operating margins
16 JulNew Revenue Ideas-Specialty Content
16 JulUnderstanding Customer Behavior and Demographic Data Key to Driving DIgital Strategies
16 JulMather Process
16 Jul2014 Mather Symposium "Leveraging Technology in Budgeting & Forecasting Subscriber Revenue"
16 JulCustomer Lifetime Value: What is Your Relationship Really Worth?
16 Jul2014 Mather Symposium "CLV: What is your relationship worth?"
16 JulCreating Audience Loyalty
16 JulSimple Strategies to a Powerful Loyalty Solution You Can Monetize
16 JulProgrammatic Advertising: Separating the Facts and Fiction
16 JulNew Trends in Leveraging Customer Data to Drive Business Strategies
16 JulWhat's the key to boosting newspaper profitability?