Mather Insights and News

 
Accelerating Revenue with Strategic Pricing
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Mather Economics and InsurAds Announce Strategic Partnership to Supercharge Publisher Revenue Optimization
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Decoding Subscription Value: Annual vs. Monthly Terms
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Case Study: The Globe and Mail and Sophi Automation
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How The Globe and Mail used Sophi for Paywalls to boost subscriptions and engagement
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Case Study: Advance Local and Sophi Content Paywall Engine
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Case Study: Sophi’s Paywall AI drives subscription growth for Seven West Media
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Navigating Risk in an AI-Powered Media Landscape
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In the spotlight: Alasdair McKie
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Paywall intercept rates on “closed” and “open” news sites yield revenue optimisation insights
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Grundlagen der Preisgestaltung neu denken: Ein Erfolgs-Wegweiser für Publisher!
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In the spotlight: Olivia Doty
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Framing Your Next Product and Technology Decision
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Our U.S Q1 - 2024 Benchmark Report is Here
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Maturing your Pricing Strategy: Webinar Recap
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Decoding Churn Risk: The Key to Proactive Revenue Retention
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In the Spotlight: Alireza Shekaramiz
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Mather Symposium 2024: Key Themes and Insights
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Emerging Trends in Subscription Pricing
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Sophi Print Automation Takes Second Place at INMA Awards
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Advance Local Named Digiday Media Awards Finalist
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How Sophi's Paywall Engine Increases Digital Subscriptions 51%
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In the Spotlight: Arvid Tchivzhel
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Revisiting Pricing Fundamentals: Takeaways from our latest webinar
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Harnessing Intelligent Print Pricing to Fuel Digital Maturity
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Leveraging AI-powered paywall engines to drive publisher sustainability
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In the Spotlight - Ignaz Van Hasselt
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Ascending the data maturity pyramid: A strategic imperative for news publishers
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In the spotlight - Madelin Zwingelberg
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AI Day: AI's Transformative Impact on the media industry
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2023 in review and expectations for 2024
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How to evaluate the success of your subscription model (before optimizing)
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INMA 2023 Town Hall Coverage
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In the spotlight: Gilles Heirbaut
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Mather and Poool partner to maximize audience conversion to subscription & membership
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In the spotlight: Luca Pini
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KISS – Keep It Simple, Sometimes
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In the spotlight - Get to know Alicia Queen
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Increasing Digital ARPU, a necessity for News Publishers
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Why product bundling is art and science
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How Data Analytics Will Drive Revenue Streams in the Magazine Publishing Industry
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Four core themes emerging from the Mather Symposium
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Our key takeaways of the INMA Digital Subscription Summit
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Media businesses to focus on these core strategies for revenue growth
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Matt Lindsay relies on relationships in a changing industry
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Future of Media for 2023 & Beyond
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Meet the Speakers—2023 Mather Revenue Symposium
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Lower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)
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FIPP webinar featuring TIME + Mather: Optimizing Subscription Pricing Analytics
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From Print to Digital: Managing the Economics of Media Change
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Mather Economics predictions and latest Benchmarking Reports
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Turn inflation into an opportunity to advance your strategic pricing agenda
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Print subscription pricing strategy aggressiveness depends on print runway
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The Data is in: The Industry Will Be All Right
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Mather expands global footprint with new office opening in Belgium
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Wine Industry Sales Symposium Recap
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3 data science use cases demonstrate news publisher monetization options
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WAN-IFRA survey says publishers are increasing print prices
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Research: consumer spending on subscriptions are likely to remain steady
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Data Uncorked: July Edition Newsletter
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Mather Economics Announces Malcolm Netburn to Join Advisory Board
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3 case studies show how offer optimization can grow readers, revenue
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A Step-by-Step Guide to Minimizing Churn
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Employee spotlight featuring Rebekah Day
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3 challenges and opportunities in media publishing and magazines in 2022
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Are you ready to optimize and monetize your digital subscriptions?
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How to measure tradeoffs in your go-to-market offers
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Lifetime Value as the North Star to Optimize Your Go-to-Market Offers
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Employee Spotlight featuring Russell Ramtahal
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Featuring new wine partner: Villa Creek Cellars
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New wholesale dashboard designed for inventory management
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Monetize your content! Register for Online Event April 20th
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Research shows difference in COVID, Ukraine news engagement
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Access Mather’s Premier Audience Benchmark Report
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Mather Economics and MPP Global partners on eSuite platform
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Data expert Luke Magerko discusses the future of media monetization
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Premium content models, customer lifetime value add necessary layer to monetization strategies
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An inside look at a registration wall launch
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News from the media revenue intelligence expert
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Google News Initiative Partners with Medill and Mather on Groundbreaking Local Newsroom Tool
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Get to know Katie Ruane, an expert in growing digital revenue
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Meet Nathan Hart: Wine Analytics Expert
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Meet one of our newest wine partners, Epoch Estate Wines
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Applied Research Drives Efficiency Gains in Pricing Strategies
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Brand awareness positively affects sales and retention
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Mather appoints Global Head of Partnerships
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Mather’s Benchmark reports shed light on recent media trends, insights
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Putting the Cork on Club Member Churn
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Impact from Subscriber-Only (Premium) Content
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Meet the newest members of Mather Economics
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Production Planning Tool Gives Wineries Ability to Dynamically Plan for Future Releases
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E-Edition Engagement a Leading Indicator for Print to Digital Conversions
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Evaluate the Price Elasticity With Each Varietal
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DTC “Micro Campaign” Tools
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COMMON QUESTIONS & EXPERT ANSWERS
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Summer Interns and Employee Appreciation Event
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Sustainable Digital Business Models for Newspapers
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New Tool Takes DTC to the Next Level
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7 Best Practices for News Publisher Sustainability
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Press Release: GNI LATAM Subscriptions Lab Report
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Improve conversion volume and revenue with targeted promo offers
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Insights from the LATAM GNI Subscription Labs
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Everglades restoration enhances water quality and benefits Florida’s real estate industry
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UGA Alumni Spotlight: Matt Lindsay - Grape Expectations
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Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness
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Mather Economics Media Market Performance Report
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E&P: Digital Newspaper Subscriptions Will Exceed Print By 2027
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Digital Audience Benchmarking Report
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Subscriber Benchmarking Report Release
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Riding the Wave of Subscription Demand during a News Cycle
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Mather announces new additions to the senior management team
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Benchmarks show importance of news subscriber yield management
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Depletion Optimization: Pricing and Inventory Management Drives Profitability for Wineries’ DtC Businesses
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Testimonial from DuCard Vineyards
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Announcement: Mather Economics Symposium
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Wine + Data: FAQs
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Medill & Mather Present the Subscriber Engagement Index
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Zephr: The Best-of-Breed Technology Series | Mather Economics
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New Digital Subscription Services Offering Webinar
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Trends in Retention by Customer Segment
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Digital Media Subscription Master Class Series - Acquisition, Engagement and Retention
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Local Media Group Teams With Mather On Subscription Services
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LMC and Mather Economics Announce Partnership on Digital Subscription Services
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Press Release: Medill Subscriber Engagement Index Platform
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11 Audience Insights Remembered from 2020
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Local News Outlets Boost Digital Subscriptions by About 50% in a Year
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Supporting the Healthcare Industry: Tracking Growth Over Time with Celeration Charts
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5 lessons from 5 years of transformation at Belgium’s Mediahuis
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NRC grew subscriptions by 25,000 in the past year, reaching record numbers
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Special Report - 2020 Election Coverage Insights
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Customer Churn Prediction and Mediation
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Expressly Speaking episode 5 - Featuring Matt Lindsay, President of Mather Economics
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Programa de Crecimiento Digital GNI - Spanish
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Building a Successful Subscription Model in Asia-Pacific - Expert Panel
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Reestablishing our journalistic value: Publishers make more of their exclusive subscriber content
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Two Major Industry Players Join Medill’s New Subscriber Index
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Maximizing Long-Term Audience Revenue
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Media Reader Revenue Master Class Series
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Evaluating and Evolving Print Frequency
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GWAA - Acquisition and Retention Roundtable
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Wine Club Member Optimization
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Restoring America's Everglades
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COVID-19 Benchmarks - Insights and Implications
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Monetize your Digital Audience
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Q&A Follow Up Report: Evaluating Print Delivery Days
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Pandemic Prompts Evaluation of Print Delivery Days – America’s Newspapers Webinar
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What is the Value of Knowing a Reader?
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HVAC Webinar - Improving Profitability for Contractors
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Optimizing Advertising Spend with Media Mix Modeling
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The Economics of DtC Wine Pricing
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Forecasting the Impact of Print Delivery Day Reductions
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COVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value
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Subscriber Price Optimization - Intelligent Pricing
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Segment customers by churn risk, price elasticity for long-term profitability
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Research highlights 7 digital subscription best practices
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Finding Stability During Times of Crisis and Risk
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Digital Subscription Benchmarks, Best Practices During COVID-19 Pandemic
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Mather Economics - Wine Club Member Optimization
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COVID-19: Early Subscription Insights & Considerations for Business Continuity
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Price elasticity tests yield revenue opportunities for publishers
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User engagement, environment are key inputs driving propensity to subscribe
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Trends that help publishers acquire and retain digital subscribers
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Cómo los Muros de Pago Inteligentes maximizan los ingresos totales digitales
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Mather Economics Digital Use-Cases
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Mather Economics - Company Overview
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Mather Economics Company Brochure
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How Intelligent Paywalls Maximize Total Digital Revenue
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Getting to Know Your Audience: Mobile App Subscription Analytics
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Intelligent Paywall™ Case Study
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Dallas Morning News: Building a Data-Driven Newsroom
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Subscription renewal price increases: Time is on your side
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How does Listener Compare to other Analytic Platforms?
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Build a Successful Propensity Model to Grow Revenue
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Strategic Advertising Practices within the Media Industry
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Pricing Case Study: Analyzing the Impact of Dynamic Pricing vs. Traditional Step-Up Programs
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Large Publishers Leverage Customer Service Reporting and A/B Testing to Enhance Pricing Initiatives
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News Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry 
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MBP: Gaining Revenue Yield Without Raising Your Top Rate
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What's your digital ROI? Is a paywall right for you?
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Maintaining Circulation Volume through Churn Risk Reduction
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Mass Personalization is the Future of Journalism
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What is Your Long-Run Level of Print Circulation?
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Subscriber Acquisition Strategies
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Mather Insights – January 2018
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Digital Benchmarking: Audience Metrics
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Mather Insights – Nov 2017
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Paywall Conversion
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The Publisher's Dilemma
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The 2017 Mather Symposium: Recap
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Mather Insights - Oct 2017
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Evaluating Your Expense Model
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Dallas Morning News - Presentation
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Mather Economics - metricsXchange - Presentation
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PubWise - Presentation
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INWEGO - Presentation
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Mather Economics - Digital Revenue Optimization - Presentation
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Mather Economics - Customer Service Audit - Presentation
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Fairfax Media NZ - Presentation
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Mather Economics - Churn Modeling - Presentation
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Marketing G2 & Philadelphia Media Network - Presentation
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Inland Press Association - Presentation
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Boston Globe Media - Presentation
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Dev/Con Detect - Presentation
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Mather Economics - Digital Audience & Content Strategy - Presentation
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Univ. of Oxford/Harvard Business School - Presentation
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Mather Insights - September 2017
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Call Center Analytics & Revenue Yield: The Missing Link
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Targeting a Custom Audience
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Digital Benchmarking
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An Introduction to Utilizing Benchmark Data
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Customer Lifetime Value: Understanding the Value of Your Current Customers & Identifying Which Prospects You Really Want
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Monetising Audience Data: Media's New Business Model
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Vindicia Presentation
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Digital Who Presentation
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Mather - New Media ROI Presentation
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FTI Consulting Presentation
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McClatchy Presentation
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2016 Mather Symposium - Listener in Action Presentation
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Oahu Publications, Inc. Presentation
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Newsday Presentation
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INMA Presentation
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2016 Mather Symposium - NRC Presentation
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New Revenue Ideas-Why Events Make Sense
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New Revenue Ideas-Innovation
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New Revenue Ideas-Smartphone Marketing
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Benchmarking the New Business Model: Focus on Audience and New Revenue
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Revitalizing a Signature Benchmarking Service
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Opening Session
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Walton Foundation
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Mather Benchmarking Program for Newspapers
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Customer Lifetime Value (CLV) For Newspapers
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Comprehensive econometric model to optimize digital ad revenue
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Best practice and strategy for handling digital content
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Increase ad revenue without causing advertising volume losses
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The Mather yield management program that maximizes operating margins
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New Revenue Ideas-Specialty Content
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Understanding Customer Behavior and Demographic Data Key to Driving DIgital Strategies
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Mather Process
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2014 Mather Symposium "Leveraging Technology in Budgeting & Forecasting Subscriber Revenue"
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Customer Lifetime Value: What is Your Relationship Really Worth?
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2014 Mather Symposium "CLV: What is your relationship worth?"
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Creating Audience Loyalty
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Simple Strategies to a Powerful Loyalty Solution You Can Monetize
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Programmatic Advertising: Separating the Facts and Fiction
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New Trends in Leveraging Customer Data to Drive Business Strategies
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What's the key to boosting newspaper profitability?
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