Mather Insights and News
 
Arvid Tchivzhel Blog Content Analytics Dustin Tetley Featured Matt Lindsay Matthew Lulay Presentation Publication Uncategorized
COVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value
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Customer Lifetime Value Dustin Tetley Market Based Pricing Strategy Matt Lindsay Matthew Lulay Presentation
Subscriber Price Optimization - Intelligent Pricing
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Brandon Williams Churn Modeling Featured Matt Lindsay Matthew Lulay
Segment customers by churn risk, price elasticity for long-term profitability
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Arvid Tchivzhel Audience Analytics Matt Lindsay Publication
Research highlights 7 digital subscription best practices
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Arvid Tchivzhel Audience Analytics Customer Acquisition Presentation
Finding Stability During Times of Crisis and Risk
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Audience Analytics Customer Acquisition Presentation
Digital Subscription Benchmarks, Best Practices During COVID-19 Pandemic
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White Paper
Mather Economics - Wine Brochure
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Newsletter
COVID-19: Early Subscription Insights & Considerations for Business Continuity
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Featured Market Based Pricing Strategy Subscription Pricing Strategy
Price elasticity tests yield revenue opportunities for publishers
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Arvid Tchivzhel Audience Analytics Customer Acquisition Featured Matt Lindsay Subscription Pricing Strategy White Paper
User engagement, environment are key inputs driving propensity to subscribe
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Audience Analytics Content Analytics Customer Acquisition Featured
Trends that help publishers acquire and retain digital subscribers
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Audience Analytics Content Analytics Intelligent Paywall Matt Lindsay Newsletter White Paper
Cómo los Muros de Pago Inteligentes maximizan los ingresos totales digitales
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Audience Analytics Content Analytics Customer Acquisition Intelligent Paywall Presentation
Mather Economics Digital Use-Cases
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Presentation
Mather Economics - Company Overview
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Mather Economics Company Brochure
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Audience Analytics Content Analytics Intelligent Paywall Matt Lindsay White Paper
How Intelligent Paywalls Maximize Total Digital Revenue
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Customer Acquisition Dustin Tetley Madelin Zwingelberg Publication Subscription Pricing Strategy
Getting to Know Your Audience: Mobile App Subscription Analytics
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Intelligent Paywall Presentation
Intelligent Paywall™ Case Study
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Arvid Tchivzhel Audience Analytics Content Analytics Customer Lifetime Value Intelligent Paywall Matt Lindsay White Paper
Dallas Morning News: Building a Data-Driven Newsroom
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Customer Lifetime Value Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy White Paper
Subscription renewal price increases: Time is on your side
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Audience Analytics Content Analytics Intelligent Paywall Presentation
How does Listener Compare to other Analytic Platforms?
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Newsletter Subscription Pricing Strategy
Build a Successful Propensity Model to Grow Revenue
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Newsletter Revenue / Demand Forecasting
Strategic Advertising Practices within the Media Industry
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Market Based Pricing Strategy White Paper
Pricing Case Study: Analyzing the Impact of Dynamic Pricing vs. Traditional Step-Up Programs
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Blog Brendan Meany Churn Modeling Customer Lifetime Value Ian Fitton Newsletter Publication White Paper
Large Publishers Leverage Customer Service Reporting and A/B Testing to Enhance Pricing Initiatives
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Audience Analytics Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value Intelligent Paywall Inventory Optimization Market Based Pricing Strategy Media Mixed Modeling Newsletter
News Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry 
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Madelin Zwingelberg Market Based Pricing Strategy Newsletter Subscription Pricing Strategy
MBP: Gaining Revenue Yield Without Raising Your Top Rate
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Customer Acquisition Intelligent Paywall Presentation
What's your digital ROI? Is a paywall right for you?
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Churn Modeling Luke Boutwell Newsletter
Maintaining Circulation Volume through Churn Risk Reduction
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Audience Analytics Content Analytics Intelligent Paywall Newsletter
Mass Personalization is the Future of Journalism
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Newsletter
What is Your Long-Run Level of Print Circulation?
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Brendan Meany Newsletter
Subscriber Acquisition Strategies
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Newsletter
Mather Insights – January 2018
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Arvid Tchivzhel Audience Analytics Matt Lindsay White Paper
Digital Benchmarking: Audience Metrics
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Newsletter
Mather Insights – Nov 2017
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Newsletter
Paywall Conversion
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Newsletter
The Publisher's Dilemma
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Newsletter
The 2017 Mather Symposium: Recap
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Newsletter
Mather Insights - Oct 2017
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Newsletter
Evaluating Your Expense Model
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Presentation
Dallas Morning News - Presentation
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Presentation
Mather Economics - metricsXchange - Presentation
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PubWise - Presentation
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INWEGO - Presentation
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Mather Economics - Digital Revenue Optimization - Presentation
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Mather Economics - Customer Service Audit - Presentation
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Fairfax Media NZ - Presentation
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Mather Economics - Churn Modeling - Presentation
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Marketing G2 & Philadelphia Media Network - Presentation
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Inland Press Association - Presentation
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Boston Globe Media - Presentation
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Dev/Con Detect - Presentation
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Mather Economics - Digital Audience & Content Strategy - Presentation
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Univ. of Oxford/Harvard Business School - Presentation
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Newsletter
Mather Insights - September 2017
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Newsletter
Call Center Analytics & Revenue Yield: The Missing Link
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Newsletter
Targeting a Custom Audience
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Newsletter
Digital Benchmarking
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Publication
An Introduction to Utilizing Benchmark Data
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Publication
Customer Lifetime Value: Understanding the Value of Your Current Customers & Identifying Which Prospects You Really Want
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Publication
Monetising Audience Data: Media's New Business Model
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Presentation
Vindicia Presentation
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Presentation
Digital Who Presentation
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Mather - New Media ROI Presentation
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FTI Consulting Presentation
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McClatchy Presentation
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2016 Mather Symposium - Listener in Action Presentation
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Oahu Publications, Inc. Presentation
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Newsday Presentation
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INMA Presentation
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2016 Mather Symposium - NRC Presentation
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New Revenue Ideas-Why Events Make Sense
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New Revenue Ideas-Innovation
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New Revenue Ideas-Smartphone Marketing
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Benchmarking the New Business Model: Focus on Audience and New Revenue
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Presentation
Revitalizing a Signature Benchmarking Service
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Presentation
Opening Session
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White Paper
Walton Foundation
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Publication
Mather Benchmarking Program for Newspapers
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Publication
Customer Lifetime Value (CLV) For Newspapers
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Comprehensive econometric model to optimize digital ad revenue
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Best practice and strategy for handling digital content
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Publication
Increase ad revenue without causing advertising volume losses
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Publication
The Mather yield management program that maximizes operating margins
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Presentation
New Revenue Ideas-Specialty Content
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Presentation
Understanding Customer Behavior and Demographic Data Key to Driving DIgital Strategies
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Presentation
Mather Process
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Presentation
2014 Mather Symposium "Leveraging Technology in Budgeting & Forecasting Subscriber Revenue"
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Presentation
Customer Lifetime Value: What is Your Relationship Really Worth?
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Presentation Publication
2014 Mather Symposium "CLV: What is your relationship worth?"
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Presentation
Creating Audience Loyalty
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Presentation
Simple Strategies to a Powerful Loyalty Solution You Can Monetize
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Presentation
Programmatic Advertising: Separating the Facts and Fiction
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Presentation
New Trends in Leveraging Customer Data to Drive Business Strategies
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Publication
What's the key to boosting newspaper profitability?
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