Mather Insights and News
 
Blogs Featured Peter Doucette
6-level data maturity pyramid offers strategic growth blueprint for media
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Employee Spotlight Featured Madelin Zwingelberg
In the spotlight - Madelin Zwingelberg
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Blogs Featured Liesbeth Nizet
AI Day: AI's Transformative Impact on the media industry
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Blogs Featured Matt Lindsay
2023 in review and expectations for 2024
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Blogs Featured
How to evaluate the success of your subscription model (before optimizing)
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Blogs Events Featured
INMA 2023 Town Hall Coverage
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Blogs Employee Spotlight Featured
In the spotlight: Gilles Heirbaut
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Blogs Featured
Mather and Poool partner to maximize audience conversion to subscription & membership
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Blogs Featured Uncategorized
In the spotlight: Luca Pini
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Blogs Featured Uncategorized
KISS – Keep It Simple, Sometimes
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Blogs Employee Spotlight Featured Uncategorized
In the spotlight - Get to know Alicia Queen
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Blogs Featured Matt Lindsay Peter Doucette
Increasing Digital ARPU, a necessity for News Publishers
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Blogs Featured Matt Lindsay
Why product bundling is art and science
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Blogs Events Featured Magazine
How Data Analytics Will Drive Revenue Streams in the Magazine Publishing Industry
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Arvid Tchivzhel Blogs Case Study Content Analytics Customer Acquisition Customer Lifetime Value David Clinch Events Featured Intelligent Paywall Magazine Market Based Pricing Strategy Peter Doucette Premium Content
Four core themes emerging from the Mather Symposium
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Blogs Events Featured Liesbeth Nizet Market Based Pricing Strategy Peter Doucette Subscription Pricing Strategy
Our key takeaways of the INMA Digital Subscription Summit
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Audience Analytics Case Study Content Analytics Featured Peter Doucette Subscription Pricing Strategy
Media businesses to focus on these core strategies for revenue growth
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Blogs Content Analytics Customer Acquisition Customer Lifetime Value Events Featured Intelligent Paywall Lottery & Gaming Matt Lindsay Subscription Pricing Strategy
Matt Lindsay relies on relationships in a changing industry
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Bob Terzotis Events Featured Magazine Market Based Pricing Strategy Matt Lindsay Premium Content Subscription Pricing Strategy
Future of Media for 2023 & Beyond
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Arvid Tchivzhel Audience Analytics Blogs Bob Terzotis Case Study Content Analytics Customer Acquisition Customer Lifetime Value David Clinch Dustin Tetley Events Featured Intelligent Paywall Liesbeth Nizet Luke Boutwell Luke Magerko Madelin Zwingelberg Magazine Malcolm Netburn Market Based Pricing Strategy Matt Lindsay Media Mix Modeling Peter Doucette Premium Content Subscription Pricing Strategy
Meet the Speakers—2023 Mather Revenue Symposium
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Arvid Tchivzhel Audience Analytics Blogs Bob Terzotis Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value David Clinch Dustin Tetley Environmental Economics Featured Intelligent Paywall Liesbeth Nizet Luke Magerko Market Based Pricing Strategy Matt Lindsay Peter Doucette Premium Content Subscription Pricing Strategy
Lower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)
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Blogs Case Study Featured Luke Magerko Magazine Malcolm Netburn Matt Lindsay Subscription Pricing Strategy
FIPP webinar featuring TIME + Mather: Optimizing Subscription Pricing Analytics
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Arvid Tchivzhel Audience Analytics Case Study Featured Intelligent Paywall Magazine Subscription Pricing Strategy
From Print to Digital: Managing the Economics of Media Change
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Arvid Tchivzhel Audience Analytics Featured Magazine Market Based Pricing Strategy Matt Lindsay Peter Doucette
Mather Economics predictions and latest Benchmarking Reports
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Blogs Churn Modeling Featured Luke Boutwell Nathan Hart Subscription Pricing Strategy
Turn inflation into an opportunity to advance your strategic pricing agenda
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Blogs Customer Acquisition Customer Lifetime Value Featured Market Based Pricing Strategy Matt Lindsay Peter Doucette Peter Doucette Subscription Pricing Strategy
Print subscription pricing strategy aggressiveness depends on print runway
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Blogs Bob Terzotis Customer Lifetime Value Featured Luke Magerko Magazine Malcolm Netburn Subscription Pricing Strategy
The Data is in: The Industry Will Be All Right
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Featured Liesbeth Nizet
Mather expands global footprint with new office opening in Belgium
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Blogs Bob Terzotis Churn Modeling Customer Acquisition Customer Lifetime Value Featured Wine Wine Analytics
Wine Industry Sales Symposium Recap
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Audience Analytics Featured Intelligent Paywall Subscription Pricing Strategy
3 data science use cases demonstrate news publisher monetization options
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Featured Market Based Pricing Strategy Subscription Pricing Strategy
WAN-IFRA survey says publishers are increasing print prices
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Blogs Customer Acquisition Customer Lifetime Value Intelligent Paywall Inventory Optimization Subscription Pricing Strategy
Research: consumer spending on subscriptions are likely to remain steady
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Blogs Bob Terzotis Case Study Featured Wine Wine Analytics
Data Uncorked: July Edition Newsletter
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Customer Lifetime Value Featured Luke Magerko Magazine Malcolm Netburn Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy
Mather Economics Announces Malcolm Netburn to Join Advisory Board
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Arvid Tchivzhel Audience Analytics Customer Acquisition Intelligent Paywall Market Based Pricing Strategy Revenue / Demand Forecasting
3 case studies show how offer optimization can grow readers, revenue
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Bob Terzotis Case Study Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value Featured Newsletter Wine Wine Analytics
A Step-by-Step Guide to Minimizing Churn
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Blogs Featured Katherine Ruane Nathan Hart Wine Wine Analytics
Employee spotlight featuring Rebekah Day
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Audience Analytics Bob Terzotis Churn Modeling Customer Lifetime Value Featured Magazine Market Based Pricing Strategy Subscription Pricing Strategy
3 challenges and opportunities in media publishing and magazines in 2022
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Arvid Tchivzhel Blogs Content Analytics Featured Magazine
Are you ready to optimize and monetize your digital subscriptions?
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Arvid Tchivzhel Audience Analytics Blogs Customer Acquisition Customer Lifetime Value Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay
How to measure tradeoffs in your go-to-market offers
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Arvid Tchivzhel Blogs Customer Acquisition Customer Lifetime Value Featured Matt Lindsay Subscription Pricing Strategy
Lifetime Value as the North Star to Optimize Your Go-to-Market Offers
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Churn Modeling Featured Market Based Pricing Strategy Revenue / Demand Forecasting Russel Ramtahal Subscription Pricing Strategy Wine Wine Analytics
Employee Spotlight featuring Russell Ramtahal
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Bob Terzotis Environmental Economics Featured Inventory Optimization Matthew Lulay Russel Ramtahal Wine Wine Analytics
Featuring new wine partner: Villa Creek Cellars
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Bob Terzotis Featured Inventory Optimization Matthew Lulay Revenue / Demand Forecasting Wine Wine Analytics
New wholesale dashboard designed for inventory management
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Arvid Tchivzhel Customer Lifetime Value David Clinch Featured Luke Magerko Magazine Market Based Pricing Strategy Subscription Pricing Strategy
Monetize your content! Register for Online Event April 20th
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Arvid Tchivzhel Audience Analytics Content Analytics Customer Acquisition Customer Lifetime Value Subscription Pricing Strategy Ukraine
Research shows difference in COVID, Ukraine news engagement
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Arvid Tchivzhel Audience Analytics Blogs Customer Lifetime Value Featured Luke Magerko
Access Mather’s Premier Audience Benchmark Report
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Customer Lifetime Value Market Based Pricing Strategy Matt Lindsay
Mather Economics and MPP Global partners on eSuite platform
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Arvid Tchivzhel Blogs Content Analytics Featured Intelligent Paywall Magazine Subscription Pricing Strategy
Data expert Luke Magerko discusses the future of media monetization
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Arvid Tchivzhel Blogs Content Analytics Customer Lifetime Value Featured
Premium content models, customer lifetime value add necessary layer to monetization strategies
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Audience Analytics Case Study Featured Intelligent Paywall Katherine Ruane Subscription Pricing Strategy
An inside look at a registration wall launch
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Blogs David Clinch Featured Market Based Pricing Strategy Media Mix Modeling Subscription Pricing Strategy
News from the media revenue intelligence expert
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Arvid Tchivzhel Audience Analytics Featured Matt Lindsay
Google News Initiative Partners with Medill and Mather on Groundbreaking Local Newsroom Tool
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Blogs Featured Katherine Ruane Subscription Pricing Strategy
Get to know Katie Ruane, an expert in growing digital revenue
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Blogs Wine Wine Analytics
Meet Nathan Hart: Wine Analytics Expert
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Blogs Bob Terzotis Customer Lifetime Value Featured Matthew Lulay Subscription Pricing Strategy Wine
Meet one of our newest wine partners, Epoch Estate Wines
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Featured Ian Fitton Luke Boutwell Market Based Pricing Strategy Matt Lindsay Matthew Lulay Subscription Pricing Strategy
Applied Research Drives Efficiency Gains in Pricing Strategies
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Blogs Featured Matt Lindsay Media Mix Modeling Media Mixed Modeling Subscription Pricing Strategy
Brand awareness positively affects sales and retention
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David Clinch Featured Magazine
Mather appoints Global Head of Partnerships
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Audience Analytics Blogs Content Analytics Customer Acquisition Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay Uncategorized
Mather’s Benchmark reports shed light on recent media trends, insights
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Featured Inventory Optimization Matthew Lulay Russel Ramtahal Uncategorized Wine Wine Analytics
Putting the Cork on Club Member Churn
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Arvid Tchivzhel Audience Analytics Content Analytics Customer Acquisition Featured Intelligent Paywall Matt Lindsay Subscription Pricing Strategy
Impact from Subscriber-Only (Premium) Content
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Blogs Featured
Meet the newest members of Mather Economics
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Featured Matthew Lulay Wine
Production Planning Tool Gives Wineries Ability to Dynamically Plan for Future Releases
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Audience Analytics Blogs Featured Matthew Lulay Subscription Pricing Strategy
E-Edition Engagement a Leading Indicator for Print to Digital Conversions
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Audience Analytics Bob Terzotis Churn Modeling Customer Acquisition Matthew Lulay Revenue / Demand Forecasting Subscription Pricing Strategy Wine
Evaluate the Price Elasticity With Each Varietal
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Audience Analytics Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value Matthew Lulay Revenue / Demand Forecasting Subscription Pricing Strategy Wine
DTC “Micro Campaign” Tools
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Audience Analytics Bob Terzotis Matthew Lulay Subscription Pricing Strategy Wine
COMMON QUESTIONS & EXPERT ANSWERS
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Blogs
Summer Interns and Employee Appreciation Event
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Arvid Tchivzhel Blogs Customer Lifetime Value Featured Market Based Pricing Strategy Matt Lindsay Revenue / Demand Forecasting Subscription Pricing Strategy
Sustainable Digital Business Models for Newspapers
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Bob Terzotis Featured Luke Boutwell Matthew Lulay Russel Ramtahal Wine Wine Analytics
New Tool Takes DTC to the Next Level
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Audience Analytics Churn Modeling Content Analytics Featured Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy
7 Best Practices for News Publisher Sustainability
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Arvid Tchivzhel Blogs Customer Lifetime Value Featured Matt Lindsay Publication Uncategorized White Paper
Press Release: GNI LATAM Subscriptions Lab Report
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Arvid Tchivzhel Audience Analytics Blogs Briana Garcia Case Study Churn Modeling Customer Acquisition Customer Lifetime Value Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy
Improve conversion volume and revenue with targeted promo offers
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Arvid Tchivzhel Audience Analytics Blogs Content Analytics Featured Intelligent Paywall Matt Lindsay
Insights from the LATAM GNI Subscription Labs
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Blogs Dustin Tetley Environmental Economics Featured Katherine Ruane Luke Boutwell Matt Lindsay
Everglades restoration enhances water quality and benefits Florida’s real estate industry
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Featured Matt Lindsay Matthew Lulay Subscription Pricing Strategy Wine
UGA Alumni Spotlight: Matt Lindsay - Grape Expectations
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Audience Analytics Blogs Churn Modeling Featured Inventory Optimization Matt Lindsay Matthew Lulay White Paper Wine
Metrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness
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Featured Russel Ramtahal Vadim Radinsky
Mather Economics Media Market Performance Report
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Blogs Featured Matt Lindsay Publication Subscription Pricing Strategy
E&P: Digital Newspaper Subscriptions Will Exceed Print By 2027
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Arvid Tchivzhel Featured Matt Lindsay Subscription Pricing Strategy
Digital Audience Benchmarking Report
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Audience Analytics Bob Terzotis Content Analytics Customer Lifetime Value Dustin Tetley Featured Healthcare Matt Lindsay Matthew Lulay Presentation Subscription Pricing Strategy
Subscriber Benchmarking Report Release
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Featured Matt Lindsay Newsletter Subscription Pricing Strategy
Riding the Wave of Subscription Demand during a News Cycle
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Briana Garcia Madelin Zwingelberg
Mather announces new additions to the senior management team
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Audience Analytics Blogs Featured Market Based Pricing Strategy Matt Lindsay Matthew Lulay Publication Subscription Pricing Strategy
Benchmarks show importance of news subscriber yield management
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Featured Inventory Optimization Matthew Lulay White Paper Wine
Depletion Optimization: Pricing and Inventory Management Drives Profitability for Wineries’ DtC Businesses
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Bob Terzotis Customer Acquisition Customer Lifetime Value Matthew Lulay Subscription Pricing Strategy Wine
Testimonial from DuCard Vineyards
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Customer Lifetime Value Dustin Tetley Featured Magazine Market Based Pricing Strategy Matt Lindsay Matthew Lulay Media Mixed Modeling Revenue / Demand Forecasting Sporta Subscription Pricing Strategy
Announcement: Mather Economics Symposium
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Bob Terzotis Churn Modeling Customer Acquisition Customer Lifetime Value Matt Lindsay Matthew Lulay Publication White Paper Wine
Wine + Data: FAQs
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Audience Analytics Content Analytics Customer Acquisition Customer Lifetime Value Matt Lindsay
Medill & Mather Present the Subscriber Engagement Index
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Blogs Customer Acquisition Featured Market Based Pricing Strategy Matt Lindsay
Zephr: The Best-of-Breed Technology Series | Mather Economics
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Arvid Tchivzhel Audience Analytics Content Analytics Customer Acquisition Customer Lifetime Value Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy
New Digital Subscription Services Offering Webinar
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Arvid Tchivzhel Audience Analytics Blogs Content Analytics Featured Matt Lindsay Uncategorized
Trends in Retention by Customer Segment
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Arvid Tchivzhel Audience Analytics Bob Terzotis Case Study Content Analytics Customer Acquisition Customer Lifetime Value Magazine Matt Lindsay Publication Subscription Pricing Strategy
Digital Media Subscription Master Class Series - Acquisition, Engagement and Retention
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Featured Matt Lindsay Subscription Pricing Strategy
Local Media Group Teams With Mather On Subscription Services
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Featured Matt Lindsay Subscription Pricing Strategy Uncategorized
LMC and Mather Economics Announce Partnership on Digital Subscription Services
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Blogs Featured Matt Lindsay Subscription Pricing Strategy
Press Release: Medill Subscriber Engagement Index Platform
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Arvid Tchivzhel Audience Analytics Blogs Brandon Williams Churn Modeling Content Analytics Featured Matt Lindsay Matthew Lulay Publication Subscription Pricing Strategy
11 Audience Insights Remembered from 2020
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Blogs Featured Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy
Local News Outlets Boost Digital Subscriptions by About 50% in a Year
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Blogs Case Study Featured Healthcare
Supporting the Healthcare Industry: Tracking Growth Over Time with Celeration Charts
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Featured Market Based Pricing Strategy Matt Lindsay Publication
5 lessons from 5 years of transformation at Belgium’s Mediahuis
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Audience Analytics Featured Matt Lindsay Publication Subscription Pricing Strategy
NRC grew subscriptions by 25,000 in the past year, reaching record numbers
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Arvid Tchivzhel Audience Analytics Content Analytics Featured Katherine Ruane
Special Report - 2020 Election Coverage Insights
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Case Study Churn Modeling Customer Acquisition Customer Lifetime Value Matt Lindsay Newsletter Publication Uncategorized
Customer Churn Prediction and Mediation
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Audience Analytics Content Analytics Featured Matt Lindsay Revenue / Demand Forecasting Subscription Pricing Strategy
Expressly Speaking episode 5 - Featuring Matt Lindsay, President of Mather Economics
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Arvid Tchivzhel Featured Intelligent Paywall
Programa de Crecimiento Digital GNI - Spanish
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Featured Matt Lindsay
Building a Successful Subscription Model in Asia-Pacific - Expert Panel
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Arvid Tchivzhel Brendan Meany Content Analytics Featured Matt Lindsay Subscription Pricing Strategy
Reestablishing our journalistic value: Publishers make more of their exclusive subscriber content
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Audience Analytics Blogs Featured Matt Lindsay Publication Subscription Pricing Strategy
Two Major Industry Players Join Medill’s New Subscriber Index
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Featured Matt Lindsay Newsletter Subscription Pricing Strategy
Maximizing Long-Term Audience Revenue
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Audience Analytics Customer Acquisition Customer Lifetime Value Featured Matt Lindsay Newsletter Presentation Revenue / Demand Forecasting Subscription Pricing Strategy
Media Reader Revenue Master Class Series
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Blogs Featured Madelin Zwingelberg Market Based Pricing Strategy Matthew Lulay Presentation Publication Revenue / Demand Forecasting Subscription Pricing Strategy
Evaluating and Evolving Print Frequency
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Featured Matt Lindsay Matthew Lulay
GWAA - Acquisition and Retention Roundtable
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Bob Terzotis Case Study Featured Matt Lindsay Matthew Lulay Newsletter Wine
Wine Club Member Optimization
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Case Study Environmental Economics Matt Lindsay Publication
Restoring America's Everglades
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Arvid Tchivzhel Audience Analytics Blogs Brendan Meany Featured Matt Lindsay Subscription Pricing Strategy
COVID-19 Benchmarks - Insights and Implications
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Audience Analytics Blogs Customer Acquisition Customer Lifetime Value Featured Market Based Pricing Strategy Matthew Lulay Subscription Pricing Strategy White Paper
Monetize your Digital Audience
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Featured Madelin Zwingelberg Market Based Pricing Strategy Matt Lindsay Matthew Lulay Newsletter Revenue / Demand Forecasting
Q&A Follow Up Report: Evaluating Print Delivery Days
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Case Study Madelin Zwingelberg Matt Lindsay Matthew Lulay Presentation
Pandemic Prompts Evaluation of Print Delivery Days – America’s Newspapers Webinar
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Arvid Tchivzhel Audience Analytics Blogs Customer Lifetime Value Featured Matt Lindsay Publication White Paper
What is the Value of Knowing a Reader?
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Bob Terzotis Featured HVAC Matt Lindsay Presentation
HVAC Webinar - Improving Profitability for Contractors
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Featured Matthew Lulay Media Mix Modeling Media Mixed Modeling Publication White Paper
Optimizing Advertising Spend with Media Mix Modeling
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Featured Matthew Lulay Newsletter Subscription Pricing Strategy White Paper Wine
The Economics of DtC Wine Pricing
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Content Analytics Featured Madelin Zwingelberg Matthew Lulay Newsletter Revenue / Demand Forecasting White Paper
Forecasting the Impact of Print Delivery Day Reductions
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Arvid Tchivzhel Blogs Content Analytics Dustin Tetley Featured Matt Lindsay Matthew Lulay Presentation Publication Uncategorized
COVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value
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Customer Lifetime Value Dustin Tetley Market Based Pricing Strategy Matt Lindsay Matthew Lulay Presentation
Subscriber Price Optimization - Intelligent Pricing
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Brandon Williams Churn Modeling Featured Matt Lindsay Matthew Lulay
Segment customers by churn risk, price elasticity for long-term profitability
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Arvid Tchivzhel Audience Analytics Matt Lindsay Publication
Research highlights 7 digital subscription best practices
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Arvid Tchivzhel Audience Analytics Customer Acquisition Presentation
Finding Stability During Times of Crisis and Risk
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Audience Analytics Customer Acquisition Presentation
Digital Subscription Benchmarks, Best Practices During COVID-19 Pandemic
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White Paper
Mather Economics - Wine Club Member Optimization
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Newsletter
COVID-19: Early Subscription Insights & Considerations for Business Continuity
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Featured Market Based Pricing Strategy Subscription Pricing Strategy
Price elasticity tests yield revenue opportunities for publishers
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Arvid Tchivzhel Audience Analytics Customer Acquisition Featured Matt Lindsay Subscription Pricing Strategy White Paper
User engagement, environment are key inputs driving propensity to subscribe
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Audience Analytics Content Analytics Customer Acquisition Featured
Trends that help publishers acquire and retain digital subscribers
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Audience Analytics Content Analytics Intelligent Paywall Matt Lindsay Newsletter White Paper
Cómo los Muros de Pago Inteligentes maximizan los ingresos totales digitales
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Audience Analytics Content Analytics Customer Acquisition Intelligent Paywall Presentation
Mather Economics Digital Use-Cases
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Presentation
Mather Economics - Company Overview
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Arvid Tchivzhel Audience Analytics Bob Terzotis Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value Dustin Tetley Featured Intelligent Paywall Inventory Optimization Market Based Pricing Strategy Matt Lindsay Presentation Revenue / Demand Forecasting Subscription Pricing Strategy
Mather Economics Company Brochure
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Audience Analytics Content Analytics Intelligent Paywall Matt Lindsay White Paper
How Intelligent Paywalls Maximize Total Digital Revenue
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Customer Acquisition Dustin Tetley Madelin Zwingelberg Publication Subscription Pricing Strategy
Getting to Know Your Audience: Mobile App Subscription Analytics
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Intelligent Paywall Presentation
Intelligent Paywall™ Case Study
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Arvid Tchivzhel Audience Analytics Content Analytics Customer Lifetime Value Intelligent Paywall Matt Lindsay White Paper
Dallas Morning News: Building a Data-Driven Newsroom
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Customer Lifetime Value Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy White Paper
Subscription renewal price increases: Time is on your side
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Audience Analytics Content Analytics Intelligent Paywall Presentation
How does Listener Compare to other Analytic Platforms?
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Newsletter Subscription Pricing Strategy
Build a Successful Propensity Model to Grow Revenue
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Newsletter Revenue / Demand Forecasting
Strategic Advertising Practices within the Media Industry
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Market Based Pricing Strategy White Paper
Pricing Case Study: Analyzing the Impact of Dynamic Pricing vs. Traditional Step-Up Programs
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Blogs Brendan Meany Churn Modeling Customer Lifetime Value Ian Fitton Newsletter Publication White Paper
Large Publishers Leverage Customer Service Reporting and A/B Testing to Enhance Pricing Initiatives
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Audience Analytics Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value Intelligent Paywall Inventory Optimization Market Based Pricing Strategy Media Mixed Modeling Newsletter
News Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry 
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Madelin Zwingelberg Market Based Pricing Strategy Newsletter Subscription Pricing Strategy
MBP: Gaining Revenue Yield Without Raising Your Top Rate
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Customer Acquisition Intelligent Paywall Presentation
What's your digital ROI? Is a paywall right for you?
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Churn Modeling Luke Boutwell Newsletter
Maintaining Circulation Volume through Churn Risk Reduction
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Audience Analytics Content Analytics Intelligent Paywall Newsletter
Mass Personalization is the Future of Journalism
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Newsletter
What is Your Long-Run Level of Print Circulation?
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Brendan Meany Newsletter
Subscriber Acquisition Strategies
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Newsletter
Mather Insights – January 2018
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Arvid Tchivzhel Audience Analytics Matt Lindsay White Paper
Digital Benchmarking: Audience Metrics
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Mather Insights – Nov 2017
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Paywall Conversion
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The Publisher's Dilemma
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The 2017 Mather Symposium: Recap
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Mather Insights - Oct 2017
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Newsletter
Evaluating Your Expense Model
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Presentation
Dallas Morning News - Presentation
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Mather Economics - metricsXchange - Presentation
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PubWise - Presentation
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INWEGO - Presentation
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Mather Economics - Digital Revenue Optimization - Presentation
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Mather Economics - Customer Service Audit - Presentation
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Fairfax Media NZ - Presentation
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Mather Economics - Churn Modeling - Presentation
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Marketing G2 & Philadelphia Media Network - Presentation
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Inland Press Association - Presentation
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Boston Globe Media - Presentation
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Dev/Con Detect - Presentation
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Mather Economics - Digital Audience & Content Strategy - Presentation
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Univ. of Oxford/Harvard Business School - Presentation
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Newsletter
Mather Insights - September 2017
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Call Center Analytics & Revenue Yield: The Missing Link
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Targeting a Custom Audience
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Digital Benchmarking
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An Introduction to Utilizing Benchmark Data
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Customer Lifetime Value: Understanding the Value of Your Current Customers & Identifying Which Prospects You Really Want
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Monetising Audience Data: Media's New Business Model
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Vindicia Presentation
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Digital Who Presentation
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Mather - New Media ROI Presentation
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FTI Consulting Presentation
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McClatchy Presentation
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2016 Mather Symposium - Listener in Action Presentation
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Oahu Publications, Inc. Presentation
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Newsday Presentation
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INMA Presentation
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2016 Mather Symposium - NRC Presentation
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New Revenue Ideas-Why Events Make Sense
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New Revenue Ideas-Innovation
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New Revenue Ideas-Smartphone Marketing
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Benchmarking the New Business Model: Focus on Audience and New Revenue
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Revitalizing a Signature Benchmarking Service
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Opening Session
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Walton Foundation
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Mather Benchmarking Program for Newspapers
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Customer Lifetime Value (CLV) For Newspapers
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Comprehensive econometric model to optimize digital ad revenue
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Best practice and strategy for handling digital content
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The Mather yield management program that maximizes operating margins
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New Revenue Ideas-Specialty Content
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Understanding Customer Behavior and Demographic Data Key to Driving DIgital Strategies
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Mather Process
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2014 Mather Symposium "Leveraging Technology in Budgeting & Forecasting Subscriber Revenue"
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Customer Lifetime Value: What is Your Relationship Really Worth?
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2014 Mather Symposium "CLV: What is your relationship worth?"
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Simple Strategies to a Powerful Loyalty Solution You Can Monetize
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Programmatic Advertising: Separating the Facts and Fiction
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New Trends in Leveraging Customer Data to Drive Business Strategies
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What's the key to boosting newspaper profitability?
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