24 AugCustomer Lifetime Value: Understanding the Value of Your Current Customers & Identifying Which Prospects You Really Want
24 AugAn Introduction to Utilizing Benchmark Data
18 AugMonetising Audience Data: Media's New Business Model
16 JulWhat's the key to boosting newspaper profitability?
16 Jul2014 Mather Symposium "CLV: What is your relationship worth?"
16 JulThe Mather yield management program that maximizes operating margins
16 JulIncrease ad revenue without causing advertising volume losses
16 JulBest practice and strategy for handling digital content
16 JulComprehensive econometric model to optimize digital ad revenue
16 JulCustomer Lifetime Value (CLV) For Newspapers
16 JulMather Benchmarking Program for Newspapers