Mather Insights and News
 
Arvid Tchivzhel Audience Analytics Blog Customer Lifetime Value Featured Matt Lindsay Publication White Paper
What is the Value of Knowing a Reader?
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Featured Matthew Lulay Media Mixed Modeling Publication White Paper
Optimizing Advertising Spend with Media Mix Modeling
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Arvid Tchivzhel Blog Content Analytics Dustin Tetley Featured Matt Lindsay Matthew Lulay Presentation Publication Uncategorized
COVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value
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Arvid Tchivzhel Audience Analytics Matt Lindsay Publication
Research highlights 7 digital subscription best practices
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Customer Acquisition Dustin Tetley Madelin Zwingelberg Publication Subscription Pricing Strategy
Getting to Know Your Audience: Mobile App Subscription Analytics
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Blog Brendan Meany Churn Modeling Customer Lifetime Value Ian Fitton Newsletter Publication White Paper
Large Publishers Leverage Customer Service Reporting and A/B Testing to Enhance Pricing Initiatives
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Customer Lifetime Value: Understanding the Value of Your Current Customers & Identifying Which Prospects You Really Want
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An Introduction to Utilizing Benchmark Data
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Monetising Audience Data: Media's New Business Model
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What's the key to boosting newspaper profitability?
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Presentation Publication
2014 Mather Symposium "CLV: What is your relationship worth?"
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The Mather yield management program that maximizes operating margins
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Increase ad revenue without causing advertising volume losses
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Best practice and strategy for handling digital content
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Comprehensive econometric model to optimize digital ad revenue
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Customer Lifetime Value (CLV) For Newspapers
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Mather Benchmarking Program for Newspapers
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