01 DecNRC grew subscriptions by 25,000 in the past year, reaching record numbers

23 NovCustomer Churn Prediction and Mediation

13 NovTwo Major Industry Players Join Medill’s New Subscriber Index

15 OctEvaluating and Evolving Print Frequency

01 OctRestoring America's Everglades

01 SepWhat is the Value of Knowing a Reader?

13 AugOptimizing Advertising Spend with Media Mix Modeling

25 JunCOVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value

28 AprResearch highlights 7 digital subscription best practices

03 JunGetting to Know Your Audience: Mobile App Subscription Analytics

13 AugLarge Publishers Leverage Customer Service Reporting and A/B Testing to Enhance Pricing Initiatives

24 AugAn Introduction to Utilizing Benchmark Data

24 AugCustomer Lifetime Value: Understanding the Value of Your Current Customers & Identifying Which Prospects You Really Want

18 AugMonetising Audience Data: Media's New Business Model

16 JulWhat's the key to boosting newspaper profitability?

16 JulMather Benchmarking Program for Newspapers

16 JulCustomer Lifetime Value (CLV) For Newspapers

16 JulComprehensive econometric model to optimize digital ad revenue

16 JulBest practice and strategy for handling digital content

16 JulIncrease ad revenue without causing advertising volume losses

16 JulThe Mather yield management program that maximizes operating margins

16 Jul2014 Mather Symposium "CLV: What is your relationship worth?"