Mather Insights and News
 
Arvid Tchivzhel Blog Customer Lifetime Value Featured Matt Lindsay Publication Uncategorized White Paper
Press Release: GNI LATAM Subscriptions Lab Report
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Blog Featured Matt Lindsay Publication Subscription Pricing Strategy
E&P: Digital Newspaper Subscriptions Will Exceed Print By 2027
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Audience Analytics Blog Featured Market Based Pricing Strategy Matt Lindsay Matthew Lulay Publication Subscription Pricing Strategy
Benchmarks show importance of news subscriber yield management
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Bob Terzotis Churn Modeling Customer Acquisition Customer Lifetime Value Matt Lindsay Matthew Lulay Publication White Paper Wine
Wine + Data: FAQs
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Arvid Tchivzhel Audience Analytics Bob Terzotis Case Study Content Analytics Customer Acquisition Customer Lifetime Value Magazine Matt Lindsay Publication Subscription Pricing Strategy
Digital Media Subscription Master Class Series - Acquisition, Engagement and Retention
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Arvid Tchivzhel Audience Analytics Blog Brandon Williams Churn Modeling Content Analytics Featured Matt Lindsay Matthew Lulay Publication Subscription Pricing Strategy
11 Audience Insights Remembered from 2020
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Featured Market Based Pricing Strategy Matt Lindsay Publication
5 lessons from 5 years of transformation at Belgium’s Mediahuis
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Audience Analytics Featured Matt Lindsay Publication Subscription Pricing Strategy
NRC grew subscriptions by 25,000 in the past year, reaching record numbers
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Case Study Churn Modeling Customer Acquisition Customer Lifetime Value Matt Lindsay Newsletter Publication Uncategorized
Customer Churn Prediction and Mediation
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Audience Analytics Blog Featured Matt Lindsay Publication Subscription Pricing Strategy
Two Major Industry Players Join Medill’s New Subscriber Index
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Blog Featured Madelin Zwingelberg Market Based Pricing Strategy Matthew Lulay Presentation Publication Revenue / Demand Forecasting Subscription Pricing Strategy
Evaluating and Evolving Print Frequency
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Case Study Environmental Economics Matt Lindsay Publication
Restoring America's Everglades
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Arvid Tchivzhel Audience Analytics Blog Customer Lifetime Value Featured Matt Lindsay Publication White Paper
What is the Value of Knowing a Reader?
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Featured Matthew Lulay Media Mixed Modeling Publication White Paper
Optimizing Advertising Spend with Media Mix Modeling
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Arvid Tchivzhel Blog Content Analytics Dustin Tetley Featured Matt Lindsay Matthew Lulay Presentation Publication Uncategorized
COVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value
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Arvid Tchivzhel Audience Analytics Matt Lindsay Publication
Research highlights 7 digital subscription best practices
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Customer Acquisition Dustin Tetley Madelin Zwingelberg Publication Subscription Pricing Strategy
Getting to Know Your Audience: Mobile App Subscription Analytics
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Blog Brendan Meany Churn Modeling Customer Lifetime Value Ian Fitton Newsletter Publication White Paper
Large Publishers Leverage Customer Service Reporting and A/B Testing to Enhance Pricing Initiatives
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Publication
Customer Lifetime Value: Understanding the Value of Your Current Customers & Identifying Which Prospects You Really Want
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Publication
An Introduction to Utilizing Benchmark Data
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Publication
Monetising Audience Data: Media's New Business Model
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Publication
What's the key to boosting newspaper profitability?
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Presentation Publication
2014 Mather Symposium "CLV: What is your relationship worth?"
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The Mather yield management program that maximizes operating margins
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Publication
Increase ad revenue without causing advertising volume losses
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Publication
Best practice and strategy for handling digital content
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Comprehensive econometric model to optimize digital ad revenue
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Publication
Customer Lifetime Value (CLV) For Newspapers
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Publication
Mather Benchmarking Program for Newspapers
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