Mather Insights and News
20 MarHarnessing Intelligent Print Pricing to Fuel Digital Maturity
29 FebLeveraging AI-powered paywall engines to drive publisher sustainability
05 FebAscending the data maturity pyramid: A strategic imperative for news publishers
31 JanAI Day: AI's Transformative Impact on the media industry
11 DecHow to evaluate the success of your subscription model (before optimizing)
20 NovMather and Poool partner to maximize audience conversion to subscription & membership
21 SepIn the spotlight - Get to know Alicia Queen
11 SepIncreasing Digital ARPU, a necessity for News Publishers
18 JunHow Data Analytics Will Drive Revenue Streams in the Magazine Publishing Industry
Arvid Tchivzhel Blogs Case Study Content Analytics Customer Acquisition Customer Lifetime Value David Clinch Events Featured Intelligent Paywall Magazine Market Based Pricing Strategy Peter Doucette Premium Content
31 MarFour core themes emerging from the Mather Symposium
Blogs Events Featured Liesbeth Nizet Market Based Pricing Strategy Peter Doucette Subscription Pricing Strategy
15 MarOur key takeaways of the INMA Digital Subscription Summit
Blogs Content Analytics Customer Acquisition Customer Lifetime Value Events Featured Intelligent Paywall Lottery & Gaming Matt Lindsay Subscription Pricing Strategy
31 JanMatt Lindsay relies on relationships in a changing industry
Arvid Tchivzhel Audience Analytics Blogs Bob Terzotis Case Study Content Analytics Customer Acquisition Customer Lifetime Value David Clinch Dustin Tetley Events Featured Intelligent Paywall Liesbeth Nizet Luke Boutwell Luke Magerko Madelin Zwingelberg Magazine Malcolm Netburn Market Based Pricing Strategy Matt Lindsay Media Mix Modeling Peter Doucette Premium Content Subscription Pricing Strategy
11 JanMeet the Speakers—2023 Mather Revenue Symposium
Arvid Tchivzhel Audience Analytics Blogs Bob Terzotis Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value David Clinch Dustin Tetley Environmental Economics Featured Intelligent Paywall Liesbeth Nizet Luke Magerko Market Based Pricing Strategy Matt Lindsay Peter Doucette Premium Content Subscription Pricing Strategy
09 JanLower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)
Blogs Case Study Featured Luke Magerko Magazine Malcolm Netburn Matt Lindsay Subscription Pricing Strategy
17 NovFIPP webinar featuring TIME + Mather: Optimizing Subscription Pricing Analytics
07 NovTurn inflation into an opportunity to advance your strategic pricing agenda
Blogs Customer Acquisition Customer Lifetime Value Featured Market Based Pricing Strategy Matt Lindsay Peter Doucette Peter Doucette Subscription Pricing Strategy
30 SepPrint subscription pricing strategy aggressiveness depends on print runway
Blogs Bob Terzotis Customer Lifetime Value Featured Luke Magerko Magazine Malcolm Netburn Subscription Pricing Strategy
20 SepThe Data is in: The Industry Will Be All Right
Blogs Bob Terzotis Churn Modeling Customer Acquisition Customer Lifetime Value Featured Wine Wine Analytics
30 AugWine Industry Sales Symposium Recap
Blogs Customer Acquisition Customer Lifetime Value Intelligent Paywall Inventory Optimization Subscription Pricing Strategy
27 JulResearch: consumer spending on subscriptions are likely to remain steady
26 JulData Uncorked: July Edition Newsletter
01 JunEmployee spotlight featuring Rebekah Day
17 MayAre you ready to optimize and monetize your digital subscriptions?
Arvid Tchivzhel Audience Analytics Blogs Customer Acquisition Customer Lifetime Value Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay
03 MayHow to measure tradeoffs in your go-to-market offers
Arvid Tchivzhel Blogs Customer Acquisition Customer Lifetime Value Featured Matt Lindsay Subscription Pricing Strategy
14 AprLifetime Value as the North Star to Optimize Your Go-to-Market Offers
26 FebAccess Mather’s Premier Audience Benchmark Report
Arvid Tchivzhel Blogs Content Analytics Featured Intelligent Paywall Magazine Subscription Pricing Strategy
17 FebData expert Luke Magerko discusses the future of media monetization
17 FebPremium content models, customer lifetime value add necessary layer to monetization strategies
Blogs David Clinch Featured Market Based Pricing Strategy Media Mix Modeling Subscription Pricing Strategy
28 JanNews from the media revenue intelligence expert
26 JanGet to know Katie Ruane, an expert in growing digital revenue
Blogs Bob Terzotis Customer Lifetime Value Featured Matthew Lulay Subscription Pricing Strategy Wine
07 JanMeet one of our newest wine partners, Epoch Estate Wines
07 DecBrand awareness positively affects sales and retention
Audience Analytics Blogs Content Analytics Customer Acquisition Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay Uncategorized
05 NovMather’s Benchmark reports shed light on recent media trends, insights
26 AugE-Edition Engagement a Leading Indicator for Print to Digital Conversions
Arvid Tchivzhel Blogs Customer Lifetime Value Featured Market Based Pricing Strategy Matt Lindsay Revenue / Demand Forecasting Subscription Pricing Strategy
06 AugSustainable Digital Business Models for Newspapers
Arvid Tchivzhel Blogs Customer Lifetime Value Featured Matt Lindsay Publication Uncategorized White Paper
07 JulPress Release: GNI LATAM Subscriptions Lab Report
Arvid Tchivzhel Audience Analytics Blogs Briana Garcia Case Study Churn Modeling Customer Acquisition Customer Lifetime Value Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy
07 JulImprove conversion volume and revenue with targeted promo offers
Arvid Tchivzhel Audience Analytics Blogs Content Analytics Featured Intelligent Paywall Matt Lindsay
07 JunInsights from the LATAM GNI Subscription Labs
01 JunEverglades restoration enhances water quality and benefits Florida’s real estate industry
Audience Analytics Blogs Churn Modeling Featured Inventory Optimization Matt Lindsay Matthew Lulay White Paper Wine
19 MayMetrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness
12 MayE&P: Digital Newspaper Subscriptions Will Exceed Print By 2027
Audience Analytics Blogs Featured Market Based Pricing Strategy Matt Lindsay Matthew Lulay Publication Subscription Pricing Strategy
13 AprBenchmarks show importance of news subscriber yield management
23 FebZephr: The Best-of-Breed Technology Series | Mather Economics
09 FebTrends in Retention by Customer Segment
14 JanPress Release: Medill Subscriber Engagement Index Platform
Arvid Tchivzhel Audience Analytics Blogs Brandon Williams Churn Modeling Content Analytics Featured Matt Lindsay Matthew Lulay Publication Subscription Pricing Strategy
04 Jan11 Audience Insights Remembered from 2020
18 DecLocal News Outlets Boost Digital Subscriptions by About 50% in a Year
14 DecSupporting the Healthcare Industry: Tracking Growth Over Time with Celeration Charts
13 NovTwo Major Industry Players Join Medill’s New Subscriber Index
Blogs Featured Madelin Zwingelberg Market Based Pricing Strategy Matthew Lulay Presentation Publication Revenue / Demand Forecasting Subscription Pricing Strategy
15 OctEvaluating and Evolving Print Frequency
Arvid Tchivzhel Audience Analytics Blogs Brendan Meany Featured Matt Lindsay Subscription Pricing Strategy
18 SepCOVID-19 Benchmarks - Insights and Implications
Audience Analytics Blogs Customer Acquisition Customer Lifetime Value Featured Market Based Pricing Strategy Matthew Lulay Subscription Pricing Strategy White Paper
11 SepMonetize your Digital Audience
Arvid Tchivzhel Audience Analytics Blogs Customer Lifetime Value Featured Matt Lindsay Publication White Paper
01 SepWhat is the Value of Knowing a Reader?
Arvid Tchivzhel Blogs Content Analytics Dustin Tetley Featured Matt Lindsay Matthew Lulay Presentation Publication Uncategorized
25 JunCOVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value
Blogs Brendan Meany Churn Modeling Customer Lifetime Value Ian Fitton Newsletter Publication White Paper
13 AugLarge Publishers Leverage Customer Service Reporting and A/B Testing to Enhance Pricing Initiatives