Mather Insights and News
 
Why Segmentation Isn’t Enough: How AI Personalization Is Revolutionizing the Modern Newsletter
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How Publishers Are Using Apps to Migrate, Engage and Retain Print Audiences
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Rethinking Subscription Growth as a System, Not a KPI Set
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Download Mather's News Media Audience Benchmarks (December '25 Update)
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Download Mather's News Media Audience Benchmarks (November '25 Update)
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The State of News Media: Mather's 2025 Recap and 2026 Trends to Watch
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Elevating Propensity Modelling With AI-Powered Precision: How FAZ Unlocked a New Phase of Growth
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From Paywalls to Growth Engines: Alma Media’s AI-Driven Subscription Success
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Download Mather's News Media Audience Benchmarks (October '25 Update)
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Rethinking Digital Pricing: Why Publishers Are Moving Beyond One-Size-Fits-All Strategies
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Download Mather's Q3 2025 Audience & Subscription Benchmarking Report
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Intelligent pricing: Lessons in precision from Aller Media Nordic
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Rethinking Digital Pricing: Why Publishers Are Moving Beyond One-Size-Fits-All Strategies
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Access Mather’s October 2025 AI and Audience Trends Update
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From One-Size-Fits-All to Intelligent Growth: Aller Media’s Pricing Evolution
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What Q2 2025 promotional offer benchmarks reveal about digital subscription growth
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Essential Insights for Publishers: Download the Q2 2025 U.S. Subscription Benchmarking Report
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Download the July 2025 Audience Benchmarking Update from Mather
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From Intelligence to Impact: Leveraging Audience Insights for Real Results
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Turning Analytics into Action: Incentivizing Performance in Modern Newsrooms
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AI Search Is Reshaping Traffic—But Who’s Feeling It Most?
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The Clock is Ticking: Why Publishers Can’t Wait on AI
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Unlocking Sustainable Growth: How Local News Publishers Can Use Mather’s Subscription Proficiency Index (SPI) to Scale Digital Subscriptions
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Three Publishers, One Smart Paywall Strategy: How Sophi’s AI Is Powering Subscription Growth
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Benchmark. Analyze. Win: Key Takeaways From Our Latest Webinar
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Masterclass: Smarter Strategies to Grow Your Subscription Revenue
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Precision That Pays Off: How The Tampa Bay Times Achieved a 74% Lift in Paywall Subscriptions with Sophi’s Dynamic Paywall Engine
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The Case for a Smarter Registration Strategy: Q&A with Ignaz Van Hasselt
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Download Mather’s Q1 2025 U.S Benchmarking Report
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National Stories, Local Stakes: How Publisher Size Shapes Results
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