Access Mather’s October 2025 AI and Audience Trends Update

October 13th, 2025

Organic search is eroding — and the impact runs deep.

Mather’s October update on AI Overviews and News Media explores the structural declines reshaping digital distribution. Audience expert Luke Magerko breaks down where losses are concentrated, which channels remain stable, and the steps publishers can take now to strengthen their owned audiences.

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