By Matt Lindsay, CEO at Mather Economics Mather Economics hosted the Ninth Media Revenue Symposium in Atlanta last month. We were joined by 16 CEOs of news media companies … Read more

By Madelin Zwingelberg, Director of Subscription Analytics at Mather Economics The Current State of Subscriptions Publishers have grappled with costly operational hurdles for print subscriptions in recent years, driving a … Read more

  In our most recent pricing webinar, our Mather experts delved into principles that enable publishers to navigate the rapidly changing landscape of subscription revenue models. If you weren’t able … Read more

By: Arvid Tchivzhel TLDR • In late 2023, digital subscribers surpassed print subscribers in the US news media industry, signaling a pivotal moment for publishing leaders. • Despite digital growth, … Read more

Recurring subscription revenue continues to be an increasing piece of the revenue pie for publishers today. For the first time, Mather benchmarking data shows that digital subscribers are now over … Read more

Meet Ignaz Van Hasselt, a seasoned professional working as of Director of Analytics at Mather Economics. Boasting over a decade of experience in the media industry, Ignaz brings his expertise … Read more

By:  Peter Doucette, Senior Managing Director, Mather Economics News publishers today face a significant challenge: transforming their business model to grow and monetize their digital audience.  However, publishers can harness … Read more

It is never too soon to begin integrating AI in your publishing strategy, shown by publications across Germany who met for the second annual AI Day, hosted by Nordwest MedienGruppe … Read more

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