By:  Peter Doucette, Senior Managing Director, Mather Economics News publishers today face a significant challenge: transforming their business model to grow and monetize their digital audience.  However, publishers can harness … Read more

It is never too soon to begin integrating AI in your publishing strategy, shown by publications across Germany who met for the second annual AI Day, hosted by Nordwest MedienGruppe … Read more

2023 in review and expectations for 2024 Written by: Matt Lindsay 2023 has been “the year of AI” as news media companies digested the impact of generative AI models and … Read more

How to evaluate the success of your subscription model (before optimizing) Written by: Madeleine White, Editor-in-Chief of The Audiencers / Head of International at Poool Key insights from our webinar … Read more

INMA’s 2023 Town Hall brought together hundreds of minds from around the globe of journalism to discuss how their companies could more successfully navigate digital transformation. A willingness to engage … Read more

Introducing Gilles Heirbaut, our new Business Development Manager, who has seamlessly integrated into the Mather Economics family over the past three months. Gilles shares his perspective on what attracted him … Read more

Mather and Poool partner to maximize audience conversion to subscription & membership Mather and Poool have developed a technological partnership to help publishers more intelligently convert audiences into members and … Read more

EMPLOYEE SPOTLIGHT October 27, 2023 Introducing our Employee Spotlight of the Month: Luca Pini, better known as our Analytics and Revenue Strategist. Luca’s strategic contributions have played a crucial role … Read more

There is a benefit to keeping strategies and tactics simple, often reflected in the saying “KISS – Keep it simple, Stupid”.  In some circumstances the investment in complexity is justified … Read more

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