By Pete Doucette, Senior Managing Director, Consulting at Mather Economics November 21st, 2024 The news industry has experienced profound disruption over the past thirty years as audience behaviors change and … Read more
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By Katherine Ruane, Director of Marketing Strategy and Daniela Lomas, Marketing Specialist at Mather November 15th, 2024 For years publishers have focused on driving digital volume growth. But now, as … Read more
November 14th, 2024
October 31st, 2024 By Katherine Ruane, Director of Marketing Strategy at Mather Economics In our recent webinar, Free or Premium? How to Maximize Your Content’s Value, paywall experts Madeleine White … Read more
By Katherine Ruane, Director of Marketing Strategy at Mather Economics October 28th, 2024 Background Founded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information … Read more
By Katherine Ruane, Director of Marketing Strategy at Mather Economics October 23rd, 2024 With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered … Read more
By Alasdair McKie, Director of Project Management and Katherine Ruane, Director of Strategic Marketing October 15th, 2024 The intersection of artificial intelligence (AI) and journalism has sparked both excitement and … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather Economics October 16th, 2024 Background With over 80 years in publication, Le Monde has established its position as France’s leading newspaper, … Read more
By Arvid Tchivzhel, SVP of Technology at Mather Economics January 22, 2024 Why prioritize LTV? When crafting acquisition strategies, publishers often grapple with key questions like: What pricing strategy achieves … Read more
By Daniela Lomas, Marketing Specialist at Mather Economics October 1st, 2024 Last week, INMA gathered over 300 media leaders from 35 countries for its annual Media Innovation Week, sparking dynamic … Read more
