Featured Archives

May 26, 2026May 26, 2026 by Katie Ruane

Receive Mather’s insights directly in your inbox! Read More insights Download Mather’s Q1 2026 Audience & Subscription Benchmarking ReportREAD MOREThe State of German News Media Audiences: Download the April 2026 … Read more

May 20, 2026 by Katie Ruane

May 27, 2026April 1, 2026 by Katie Ruane

March 30, 2026March 30, 2026 by Katie Ruane

The Mather Team Subscription pricing can be a frustrating lever for publishers to pull. Increases can deliver short-term revenue gains but later lead to higher churn, elevated save rates, or … Read more

May 11, 2026March 11, 2026 by Katie Ruane

By Ariel Burkett, VP of Global Sales and Marketing, Mather, and James Henderson, CEO and Founder, MonetizationOS AI is disrupting the economic bargain of the internet In the past twenty-five … Read more

March 17, 2026March 11, 2026 by Katie Ruane

Earlier this month, Mather welcomed executive leaders from across the media industry to Dallas for the 11th Mather Symposium — two days of candid, data-driven conversations about the forces … Read more

May 27, 2026March 1, 2026 by Katie Ruane

February 19, 2026February 19, 2026 by Katie Ruane

MonetizationOS will form the foundation of a new Sophi Paywall, combining proven audience intelligence with edge-native decisioning. London and Atlanta, 19 February 2026 — Mather and MonetizationOS today announced a … Read more

January 28, 2026January 20, 2026 by Katie Ruane

By: Mather Subscription growth has become harder and less forgiving of missteps than it was even a few years ago. Competition for reader attention and content subscriptions is intense. Online … Read more

January 27, 2026January 19, 2026 by Katie Ruane