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How to evaluate the success of your subscription model (before optimizing) Written by: Madeleine White, Editor-in-Chief of The Audiencers / Head of International at Poool Key insights from our webinar … Read more

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INMA’s 2023 Town Hall brought together hundreds of minds from around the globe of journalism to discuss how their companies could more successfully navigate digital transformation. A willingness to engage … Read more

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Introducing Gilles Heirbaut, our new Business Development Manager, who has seamlessly integrated into the Mather Economics family over the past three months. Gilles shares his perspective on what attracted him … Read more

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Mather and Poool partner to maximize audience conversion to subscription & membership Mather and Poool have developed a technological partnership to help publishers more intelligently convert audiences into members and … Read more

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EMPLOYEE SPOTLIGHT October 27, 2023 Introducing our Employee Spotlight of the Month: Luca Pini, better known as our Analytics and Revenue Strategist. Luca’s strategic contributions have played a crucial role … Read more

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There is a benefit to keeping strategies and tactics simple, often reflected in the saying “KISS – Keep it simple, Stupid”.  In some circumstances the investment in complexity is justified … Read more

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Increasing Digital ARPU, a necessity for News Publishers Subscription revenue is the primary revenue stream for most news publishers and maintaining subscription revenue and operating margins through the transition from … Read more

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Product bundling is top of mind for many publishers as they seek to grow digital subscription revenue with additional products. Combining products into bundles and pricing those bundles are important … Read more

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