MonetizationOS will form the foundation of a new Sophi Paywall, combining proven audience intelligence with edge-native decisioning. London and Atlanta, 19 February 2026 — Mather and MonetizationOS today announced a … Read more
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By: Mather Subscription growth has become harder and less forgiving of missteps than it was even a few years ago. Competition for reader attention and content subscriptions is intense. Online … Read more
Receive Mather’s insights directly in your inbox! Read More insights German Audience Benchmarks: May 2026 ReportREAD MOREDownload Mather’s News Media Audience Benchmarks (May 2026)READ MORELas Vegas Review-Journal Grows Paywall Conversions … Read more
Receive Mather’s insights directly in your inbox! Read More insights German Audience Benchmarks: May 2026 ReportREAD MOREDownload Mather’s News Media Audience Benchmarks (May 2026)READ MORELas Vegas Review-Journal Grows Paywall Conversions … Read more
By: Matt Lindsay, CEO, Mather In our final blog post of the year, as we have since about 2016, Mather has summarized themes from our work in 2025 and will share … Read more
By: Katherine Ruane, Director, Mather Background Founded in 1949, the Frankfurter Allgemeine Zeitung (FAZ) is one of Europe’s most respected national daily newspapers. As digital transformation accelerates across the media … Read more
By: Katherine Ruane, Director, Mather Editorial note: 🏆 In February 2026, Alma Media was named a winner of the 2026 Digiday Media Awards Europe for Best Use of AI.The … Read more
Receive Mather’s insights directly in your inbox! Read More insights German Audience Benchmarks: May 2026 ReportREAD MOREDownload Mather’s News Media Audience Benchmarks (May 2026)READ MORELas Vegas Review-Journal Grows Paywall Conversions … Read more
By: Matt Lindsay, CEO, Mather In an interview at the 2025 INMA European News Media Conference, Peter Vandermeersch, CEO of Mediahuis Ireland, emphasized that the news industry must evolve faster … Read more
European publishers are navigating one of the most complex and fast-changing reader-revenue environments today. In this conversation, Ignaz van Hasselt (Mather’s Director of Europe) and Markus Schöberl (founder of PV … Read more