By: Katherine Ruane, Director of Strategic Marketing May 29th, 2025 Background The Tampa Bay Times in Florida is the largest newspaper in the southeastern United States and a nationally recognized … Read more
Case Study
By: Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Background The Bangor Daily News (BDN) has been a trusted voice in Maine for over a … Read more
By Arvid Tchivzhel, SVP of Technology and Daniela Lomas, Marketing Specialist at Mather January 14th, 2025 In today’s fast-paced digital landscape, publishers face mounting pressure to accelerate revenue growth—but … Read more
By Arvid Tchivzhel, SVP of Technology at Mather Economics, Todd Benoit, President of Bangor Daily News, and Katherine Ruane, Director of Marketing Strategy at Mather January 7th, 2025 Background Founded … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather Economics BackgroundFounded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather Economics October 16th, 2024 Background With over 80 years in publication, Le Monde has established its position as France’s leading newspaper, … Read more
Client: Sophi’s Paywall AI drives subscription growth for Seven West Media Objective: The West Australian saw subscriptions increase after handing over paywall decisions to Sophi, instead of relying on busy … Read more
September 5th, 2024 Background As one of the largest media groups in the U.S., Advance Local reaches 55 million people each month through 10 trusted news organizations. With a mission … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather July 30th, 2024 Editors note: As of August 1st 2024, Mediahuis Aachen GmbH has been rebranded as Mediahuis Aachen GmbH. This … Read more
Background The West Australian is a 190-year-old newspaper and the flagship daily masthead of the Seven West Media group. With a combined print and digital reach of 4.3 million people … Read more
