Case Study

October 21, 2024October 16, 2024 by Daniela Lomas

By Katherine Ruane, Director of Strategic Marketing at Mather Economics October 16th, 2024 Background With over 80 years in publication, Le Monde has established its position as France’s leading newspaper, … Read more

October 24, 2024September 5, 2024 by Mather Economics

Client: Sophi’s Paywall AI drives subscription growth for Seven West Media Objective: The West Australian saw subscriptions increase after handing over paywall decisions to Sophi, instead of relying on busy … Read more

November 15, 2024July 22, 2024 by Daniela Lomas

How Mediahuis Aachen Unlocked Six-figure Revenue Gains with Mather’s Data-Driven Pricing Guidance July 30th, 2024 By Katherine Ruane, Director of Marketing Strategy Editors note: As of August 1st 2024, Mediahuis … Read more

February 7, 2023February 6, 2023 by Mather Economics

Infographic Media Revenue Growth & Sustainability Digital readiness, value-add products, and content solutions will prove pivotal for revenue growth for leading publishers. Given the current economic climate, we encourage media … Read more

January 11, 2023January 11, 2023 by Mather Economics

Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more

November 30, 2022November 17, 2022 by Mather Economics

FIPP | 17 NOVEMBER 2022 FIPP webinar: TIME and Mather Economics on optimizing subscription pricing analytics for the magazine industry. Watch here. WATCH ONLINE One of the key things for media … Read more

November 30, 2022November 17, 2022 by Mather Economics

Moving from print to digital, and how to manage the economics of that shift, is the timely topic of a new report published by FIPP in partnership with Mather Economics, … Read more

February 17, 2022February 10, 2022 by Mather Economics

By Nick Truitt, Sr. Consultant, and Katie Ruane, Sr. Manager February 2022 | 10 min read KEY POINTS A small North American publisher was seeking to grow subscriptions and engagement … Read more

July 19, 2021July 7, 2021 by Mather Economics

By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more

January 29, 2021 by Mather Economics

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more