By Nick Truitt, Sr. Consultant, and Katie Ruane, Sr. Manager February 2022 | 10 min read KEY POINTS A small North American publisher was seeking to grow subscriptions and engagement … Read more
Case Study
By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more
December 10, 2020 By Rafal Raciborski, Senior Statistical Developer Mather Economics is an economics consultancy based in Atlanta, GA; serving more than 200 companies around the globe in a variety … Read more
INMA Audience Blog By Matt Lindsay, President of Mather Economics Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not … Read more
“Our ongoing relationship with Mather has been enlightening. We were excited to see the success of our reacquisition campaigns. You put so much energy into new club sign ups, this … Read more
The economics of profitably printing and delivering newspapers has become increasingly challenging, and the COVID-19 pandemic has accelerated the need for publishers to evaluate their business models, including the number … Read more
