Newsletter Por Matt Lindsay, Presidente Los ingresos de audiencia forman un componente cada vez más importante en el modelo de negocio digital, pero a menudo las ganancias realizadas en … Read more Cómo los Muros de Pago Inteligentes maximizan los ingresos totales digitales
By Matt Lindsay, President Audience revenue is a growing component of the digital business model, but it often comes at the cost of advertising inventory. As news media companies are … Read more How Intelligent Paywalls Maximize Total Digital Revenue
How The Dallas Morning News embraces data to make critical decisions and grow revenue In 2017, the The Dallas Morning News (DMN) was well underway with its third iteration … Read more Dallas Morning News: Building a Data-Driven Newsroom
Listener™ is an intelligence layer that works with your existing technology components to personalize and optimize your customers’ lifecycle. We apply our expertise by partnering with our clients to implement … Read more How does Listener Compare to other Analytic Platforms?
May 2018 Author: Matt Lindsay, President *published on the INMA site on April 30, 2018 At the digital subscription summit in London, there were two themes that … Read more News Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry