SUMMARY: These three use cases are driven by data science and have impacted significant bottom-line revenue and subscription growth. Satisfying Audiences Blog | 29 August 2022 By Matt Lindsay, President, and Arvid … Read more
Subscription
by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more
Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT WAN-IFRA, the Google … Read more
Mather Economics provides Local Media Consortium members with digital analytics services that blend online data collection using Listener™, audience and content analytics, strategic consulting, and implementation support for an affordable … Read more
Medill and Mather Economics Partner to Drive Media Industry to Next Revenue Frontier Medill Subscriber Engagement Index delivers data-driven precision on critical reader revenue and engagement triggers FOR IMMEDIATE RELEASE Updated … Read more
El Programa de crecimiento digital GNI está diseñado para ayudar a las organizaciones de noticias pequeñas a medianas a lograr el éxito digital. Estos talleres están diseñados para ejecutivos comerciales experimentados … Read more
By Mark Jacob, Northwestern | Medill Link to Article Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool … Read more
By Matt Lindsay November 1, 2020 Download File Digital subscriber acquisition gets a lot of attention, but the equally important and more difficult task facing publishers is transitioning a legacy … Read more
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more
