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Local Media Consortium Webinar: Digital Subscription Analytics and Listener™ Launch
January 28, 2021 @ 2:00 pm - 3:00 pm
Mather Economics provides Local Media Consortium members with digital analytics services that blend online data collection using Listener™, audience and content analytics, strategic consulting, and implementation support for an affordable monthly fee. We combine offline and online data to help you optimize your entire subscriber revenue stream as you transition your business towards a digital-audience revenue model.
Joining the Mather team will be LMC members, Shannan Bowen from McClatchy and Curtis Huber from The Seattle Times who will be sharing their experience using Listener™ and Mather’s digital subscription services. Mather will share case studies at every stage of the subscriber lifecycle from publishers of all sizes, and we are excited to provide publishers access to best-in-class digital subscription capabilities at a reasonable cost through this partnership with the Local Media Consortium.
- Matt Lindsay, President at Mather Economics
- Arvid Tchivzhel, Managing Director, Digital Services
- Shannan Bowen, Director Product Engagement, McClatchy
- Curtis Huber, Senior Director Circulation and Audience Revenue, The Seattle Times
To join the webinar, REGISTER HERE.