Matt Lindsay, Ph.D.


Matt Lindsay has over 25 years of experience in helping businesses increase operating margins and grow revenue through economic modeling and analytics. Over the past 19 years, he has developed pricing strategies and predictive analytics models for clients including the Intercontinental Exchange, Gannett, The Home Depot, NRG Energy, Tribune, IHG, McClatchy, the Walton Foundation, Coca-Cola, UPS, Dow Jones, Chick-fil-A, Clorox, Scientific Games, and The Georgia Lottery.

Matt began his career with the corporate Economics Group of United Parcel Service measuring price elasticity and marginal network costs to improve profitability. Before founding Mather Economics, Matt worked with Arthur Andersen in the firm’s Atlanta strategy practice. His extensive experience in marketing spend effectiveness optimization, customer retention, analysis, and predictive models have been used to support strategic pricing decisions, marketing initiatives, and customer acquisition tactics, ultimately generating millions of dollars in incremental profits for his clients.

Matt is also a published author, releasing The Relationship Economy in 2017. The book is available to purchase on

Matt holds a Doctorate degree in Economics from the University of Georgia, a Master of Arts degree in Economics from Clemson University, and a Bachelor of Business Administration degree in Economics from the University of Georgia.

VIEW LATEST BLOG: A Year in Review and Expectations for 2023 Media Industry

What is your favorite thing about your career?

A common theme in my career has been to help companies through challenging times. It is rewarding to see tangible results of good ideas and hard work.

What is your favorite quote?

“There is only one difference between a bad economist and a good one: the bad economist confines himself to the visible effect; the good economist considers both the effect that can be seen and those effects that must be foreseen.” ― Frédéric Bastiat. Anticipating how people and companies will react to changing circumstances, such as a competitor’s response to a price change, is an important aspect of strategy development and critical to avoiding unintended consequences.

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