01 DecNRC grew subscriptions by 25,000 in the past year, reaching record numbers
18 NovReestablishing our journalistic value: Publishers make more of their exclusive subscriber...
13 NovTwo Major Industry Players Join Medill’s New Subscriber Index
27 OctEngagement and Subscription Benchmarks Compare Peers in the Americas and Europe
08 OctSpokesman-Review increases subscriptions, decreases churn with better communication
01 OctLow Price Sensitivity Opens Doors for Digital Subscription Pricing Optimization
28 SepCustomer Churn Prediction and Mediation
22 SepMather receives Patriot Award
21 SepGoogle News Initiative
11 SepDigital Subscriber Price Optimization
01 SepWhat is the Value of Knowing a Reader
17 AugHow Newspapers Can Profit With Cuts To Print Days
03 Aug4 Post-COVID Bump Subscription Risks Point to Next Steps in 2020
07 JulStrategies To End Your Digital Subscription Plateau
06 JulCOVID-19 Subscription Trends and Recommendations for Publishers Current trends, Potential ...
30 Jun“Preparing itself for a radically different future”: How publishers are emerging from ...
18 JunWine Industry June 2020 Press Release
27 AprWebinar: Latest Initiatives for Growing Subscription Revenue and Lifetime Customer Value d...
14 AprMather Continues to Help our Community During this Crucial Time
08 AprCOVID-19 bump: What it looks like now and what happens post-bump
01 AprO'Dwyer's Magazine: Mather in the News
31 MarPublishing Insider News Post
27 MarDigital Subscription Benchmarks during COVID-19 Pandemic
16 MarCOVID-19: A letter from Mather Economics
28 JanTrends that help publishers acquire and retain digital subscribers
26 NovUser engagement, environment are key inputs driving propensity to subscribe
19 NovProject Update – Mather Economics and the Google News Initiative LATAM Subscription Lab
05 NovSubscriber Yield Management Grows Long-Term Consumer Revenue
29 OctPrice elasticity tests yield revenue opportunities for publishers
03 OctCase studies in reader revenue, subscriptions, data highlight industry transformation
24 SepGoogle Workshop in New York
27 AugVolunteering with the CAC
07 AugWhat is the market solution for content revenue sharing?
24 JulUpcoming conferences and speaking engagements
08 JulWhere should analytics live within a media organization?
24 JunMather's Reader Revenue Symposium
04 JunSubscription Pricing: 3 key industry questions
04 JunApple News+ Dilemma Stalking Big Media
03 JunGetting to know your audience: Introducing mobile app subscription analytics
29 MayGoogle News Initiative, WAN-IFRA and Mather Economics drive an ambitious program supportin...
13 MayPerformance metrics help news brands, employees
03 MayWinner of 2 First Place Global BIGGIES Awards
08 MarSuccessful University of Georgia - Lunch n' Learn
08 MarThere's NO competition: Listener™ closes the gap between Data, Insights and Action
07 MarContent that converts subscribers is not necessarily what will retain them long term
06 MarKey-Takeaways from Mega Conference 2019
21 FebBuild a Successful Propensity Model to Grow Revenue
05 FebWhy Core Audience Relationships Should be a KPI for Media Companies
18 DecHappy Holidays from Matt Lindsay
11 Dec4 steps for implementing data in the subscription process
06 Dec2019 Key Executives Mega-Conference
13 NovINMA Consumer Engagement Summit - November 2018
09 NovA unique perspective of your website through the eyes of a hiker
08 NovWhere in the world is Bob Terzotis?
11 OctHighlights from Mather's 2018 Reader Revenue Symposium
10 SepMaximizing Audience Revenue while Minimizing Advertising Loss
07 SepChurn-risk model + low-cost retention methods retain high-risk subscribers
08 AugNew publishers rethink premium day practices
18 JulAdversity means innovative revenue trials for global media companies - June 2018
18 Jul7 things publishers should be doing to transition their businesses - June 2018
18 JulNews product innovation, data-based acquisition strategies transform media industry - Apri...
18 JulWhat is the value of a digital subscriber? - April 2018
18 JulOvercoming paid content challenges with mass personalisation - March 2018
18 JulFuture of news media: content, advertising personalisation - February 2018
18 JulHow customer lifetime value equals more digital revenue - November 2017
18 JulUsing data to determine audience price points, increase reader revenue - October 2017
18 JulListening to readers involves personal interaction + data - September 2017
18 Jul6 techniques to understand your media customer’s needs - August 2017
18 JulTrade-offs between personal data privacy, customer analytics - August 2017
17 Jul6 questions to ask when growing revenue using analytics - July 2017
17 JulMarket-based pricing boosts yield, protects vulnerable subscribers - July 2017
17 JulThe audience-newspaper relationship: Don’t break up over money - June 2017
17 JulHow NRC, Newsday invested in current readers without going bankrupt - June 2017
17 JulHow NRC reconfigured its subscription sales model - June 2017
17 JulData, not gut feelings, should set price for new subscribers - May 2017
17 JulHow to use Big Data (correctly) to bring in reader revenue - April 2017
17 JulResearch shows ad-blocker link to higher reader engagement - April 2017
17 JulThe publisher’s digital dilemma: balancing quality, profits - February 2017
17 JulNewsday data analytics boost subscriber retention - September 2016
17 JulThe 7 Percent Rule - December 2017
17 JulThe Atlantic to Install Paywall, Joining Wave of Publishers Diversifying Revenue - Decembe...
17 JulDriving digital subscriptions: sustaining the 'Trump Bump' - October 2017
17 JulHow the use of digital data can bring important benefits to the media
17 JulInland Press Article on Matt Linday
30 MarReader Revenue Symposium – Amsterdam, The Netherlands - 2018
23 MarBig Data and AI For Media: GLOBAL BIGGIES AWARDS - 2018
26 FebDigital ROI Analysis Webinar
11 Dec2017 Mather Symposium – Audience & Data
10 NovShifting from Big Data to Machine Learning: Lessons Learned
21 OctWhen do the benefits of customer analytics justify the cost of privacy?
23 SepMather Webinar-Budgeting 2017: Listener™ & Digital Analytics
02 AugMather Economics: Webinar Announcement
05 JanYield Management Using Web Analytics in Publishing
21 JulMediaNext-New York, NY
27 MayWhy Publishers Need To Segment Their Audiences
25 MayWAN-IFRA World Congress, June 1-3, 2015 Washington DC
22 MayUsing segmentation to grow paying digital audiences
15 MayListener™ mentioned in NetNewsCheck article
11 MayAd sales revenues-then and now
07 MayEvolution of print media and applying big data
23 AprChanging the Economics and the Use of Data in the News Media
15 AprLeveraging Customer Data to Drive Business Strategy
13 AprDigital engagement creates economic returns
07 AprListener™ article from a client’s perspective
06 AprPublish Asia 2015, Bangkok: “Using Data and Analytics to Develop Strategy and Increase N...
29 MarReynolds Journalism Institute at the University of Missouri: Dissecting Engagement: What...
11 MarWorking smarter and harder
11 MarLook for us at NAA mediaXchange in Music Row, Room 2
09 MarListener Tool Featured in E&P article
08 MarCustomer Lifetime Value: The best foundation for your acquisition, retention and distribut...
01 MarMather Economics Climbs to Top 20 in University of Georgia's Bulldog 100 List of Fastest-G...
23 FebEvaluating your expense model: Potentially a big win for your bottom line
21 FebKey Executives Mega-Conference, Atlanta
12 FebWhat Digital Publishers are Missing with Big Data
08 FebBulldog 100 Announces 2015 Winners
02 FebHow Newspapers Can Monetize Their Digital Audience
31 JanMather launches data tool to aid pricing
26 JanActivation fees: What newspapers can learn from the services industry
15 JanKeys to Bundling Newspaper Products to Boost Revenue
15 JanDigital Media India – New Delhi, India
