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4 Post-COVID Bump Subscription Risks Point to Next Steps in 2020
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Strategies To End Your Digital Subscription Plateau
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COVID-19 Subscription Trends and Recommendations for Publishers Current trends, Potential ...
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“Preparing itself for a radically different future”: How publishers are emerging from ...
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Wine Industry June 2020 Press Release
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Webinar: Latest Initiatives for Growing Subscription Revenue and Lifetime Customer Value d...
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Mather Continues to Help our Community During this Crucial Time
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COVID-19 bump: What it looks like now and what happens post-bump
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O'Dwyer's Magazine: Mather in the News
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Publishing Insider News Post
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Digital Subscription Benchmarks during COVID-19 Pandemic
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COVID-19: A letter from Mather Economics
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Trends that help publishers acquire and retain digital subscribers
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User engagement, environment are key inputs driving propensity to subscribe
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Project Update – Mather Economics and the Google News Initiative LATAM Subscription Lab
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Subscriber Yield Management Grows Long-Term Consumer Revenue
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Price elasticity tests yield revenue opportunities for publishers
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Case studies in reader revenue, subscriptions, data highlight industry transformation
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Google Workshop in New York
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Volunteering with the CAC
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What is the market solution for content revenue sharing?
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Upcoming conferences and speaking engagements
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Where should analytics live within a media organization?
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Mather's Reader Revenue Symposium
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Subscription Pricing: 3 key industry questions
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Apple News+ Dilemma Stalking Big Media
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Getting to know your audience: Introducing mobile app subscription analytics
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Google News Initiative, WAN-IFRA and Mather Economics drive an ambitious program supportin...
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Performance metrics help news brands, employees
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Winner of 2 First Place Global BIGGIES Awards
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Successful University of Georgia - Lunch n' Learn
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There's NO competition: Listener™ closes the gap between Data, Insights and Action
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Content that converts subscribers is not necessarily what will retain them long term
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Key-Takeaways from Mega Conference 2019
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Build a Successful Propensity Model to Grow Revenue
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Why Core Audience Relationships Should be a KPI for Media Companies
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Happy Holidays from Matt Lindsay
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4 steps for implementing data in the subscription process
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2019 Key Executives Mega-Conference
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INMA Consumer Engagement Summit - November 2018
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A unique perspective of your website through the eyes of a hiker
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Where in the world is Bob Terzotis?
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Highlights from Mather's 2018 Reader Revenue Symposium
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Maximizing Audience Revenue while Minimizing Advertising Loss
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Churn-risk model + low-cost retention methods retain high-risk subscribers
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New publishers rethink premium day practices
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Adversity means innovative revenue trials for global media companies - June 2018
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7 things publishers should be doing to transition their businesses - June 2018
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News product innovation, data-based acquisition strategies transform media industry - Apri...
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What is the value of a digital subscriber? - April 2018
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Overcoming paid content challenges with mass personalisation - March 2018
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Future of news media: content, advertising personalisation - February 2018
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How customer lifetime value equals more digital revenue - November 2017
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Using data to determine audience price points, increase reader revenue - October 2017
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Listening to readers involves personal interaction + data - September 2017
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6 techniques to understand your media customer’s needs - August 2017
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Trade-offs between personal data privacy, customer analytics - August 2017
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6 questions to ask when growing revenue using analytics - July 2017
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Market-based pricing boosts yield, protects vulnerable subscribers - July 2017
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The audience-newspaper relationship: Don’t break up over money - June 2017
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How NRC, Newsday invested in current readers without going bankrupt - June 2017
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How NRC reconfigured its subscription sales model - June 2017
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Data, not gut feelings, should set price for new subscribers - May 2017
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How to use Big Data (correctly) to bring in reader revenue - April 2017
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Research shows ad-blocker link to higher reader engagement - April 2017
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The publisher’s digital dilemma: balancing quality, profits - February 2017
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Newsday data analytics boost subscriber retention - September 2016
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The 7 Percent Rule - December 2017
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The Atlantic to Install Paywall, Joining Wave of Publishers Diversifying Revenue - Decembe...
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Driving digital subscriptions: sustaining the 'Trump Bump' - October 2017
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How the use of digital data can bring important benefits to the media
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Inland Press Article on Matt Linday
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Reader Revenue Symposium – Amsterdam, The Netherlands - 2018
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Big Data and AI For Media: GLOBAL BIGGIES AWARDS - 2018
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Digital ROI Analysis Webinar
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2017 Mather Symposium – Audience & Data
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Shifting from Big Data to Machine Learning: Lessons Learned
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When do the benefits of customer analytics justify the cost of privacy?
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Mather Webinar-Budgeting 2017: Listener™ & Digital Analytics
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Mather Economics: Webinar Announcement
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Yield Management Using Web Analytics in Publishing
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MediaNext-New York, NY
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Why Publishers Need To Segment Their Audiences
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WAN-IFRA World Congress, June 1-3, 2015 Washington DC
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Using segmentation to grow paying digital audiences
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Listener™ mentioned in NetNewsCheck article
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Ad sales revenues-then and now
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Evolution of print media and applying big data
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Changing the Economics and the Use of Data in the News Media
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Leveraging Customer Data to Drive Business Strategy
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Digital engagement creates economic returns
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Listener™ article from a client’s perspective
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Publish Asia 2015, Bangkok: “Using Data and Analytics to Develop Strategy and Increase N...
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Reynolds Journalism Institute at the University of Missouri: Dissecting Engagement: What...
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Working smarter and harder
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Look for us at NAA mediaXchange in Music Row, Room 2
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Listener Tool Featured in E&P article
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Customer Lifetime Value: The best foundation for your acquisition, retention and distribut...
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Mather Economics Climbs to Top 20 in University of Georgia's Bulldog 100 List of Fastest-G...
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Evaluating your expense model: Potentially a big win for your bottom line
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Key Executives Mega-Conference, Atlanta
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What Digital Publishers are Missing with Big Data
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Bulldog 100 Announces 2015 Winners
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How Newspapers Can Monetize Their Digital Audience
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Mather launches data tool to aid pricing
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Activation fees: What newspapers can learn from the services industry
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Keys to Bundling Newspaper Products to Boost Revenue
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Digital Media India – New Delhi, India
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