01 JunEverglades restoration enhances water quality and benefits Florida’s real estate industr...

27 MayUGA Alumni Spotlight: Matt Lindsay - Grape Expectations

24 MayAudience? Everyone has a part to play...

19 MayMetrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

12 MayE&P: Digital Newspaper Subscriptions Will Exceed Print By 2027

06 MayMather releases its Digital Audience Benchmarking Report

06 MayMather Economics releases inaugural subscription benchmarking report

04 MayRiding the wave of subscription demand during a news cycle

03 MayMather announces new additions to the senior management team

30 AprNew Partner Relationship: Mather and MMP Global

27 AprTop industry leaders to share their strategic visions, innovations and best practices at M...

13 AprBenchmarks show importance of news subscriber yield management

12 AprPress Release: DtC Depletion Optimization Tool Drives Success for Wineries

12 AprDepletion Optimization: Pricing and Inventory Management Drives Profitability for Wineries...

24 MarAnnouncement: Mather Economics Symposium

23 FebZephr: The Best-of-Breed Technology Series | Mather Economics

08 FebNew Digital Subscription Service Offering

22 JanLocal Media Group Teams With Mather On Subscription Services

14 JanPress Release: Medill Subscriber Engagement Index Platform

04 Jan11 Audience Insights Remembered from 2020

18 DecLocal News Outlets Boost Digital Subscriptions by About 50% in a Year

10 DecNew INMA reports shows complexities behind reducing print days for news publishers

03 Dec5 lessons from 5 years of transformation at Belgium’s Mediahuis

01 DecNRC grew subscriptions by 25,000 in the past year, reaching record numbers

18 NovReestablishing our journalistic value: Publishers make more of their exclusive subscriber...

13 NovTwo Major Industry Players Join Medill’s New Subscriber Index

27 OctEngagement and Subscription Benchmarks Compare Peers in the Americas and Europe

08 OctSpokesman-Review increases subscriptions, decreases churn with better communication

01 OctLow Price Sensitivity Opens Doors for Digital Subscription Pricing Optimization

28 SepCustomer Churn Prediction and Mediation

22 SepMather receives Patriot Award

21 SepGoogle News Initiative

11 SepDigital Subscriber Price Optimization

01 SepWhat is the Value of Knowing a Reader

17 AugHow Newspapers Can Profit With Cuts To Print Days

03 Aug4 Post-COVID Bump Subscription Risks Point to Next Steps in 2020

07 JulStrategies To End Your Digital Subscription Plateau

06 JulCOVID-19 Subscription Trends and Recommendations for Publishers Current trends, Potential ...

30 Jun“Preparing itself for a radically different future”: How publishers are emerging from ...

18 JunWine Industry June 2020 Press Release

27 AprWebinar: Latest Initiatives for Growing Subscription Revenue and Lifetime Customer Value d...

14 AprMather Continues to Help our Community During this Crucial Time

08 AprCOVID-19 bump: What it looks like now and what happens post-bump

01 AprO'Dwyer's Magazine: Mather in the News

31 MarPublishing Insider News Post

27 MarDigital Subscription Benchmarks during COVID-19 Pandemic

16 MarCOVID-19: A letter from Mather Economics

28 JanTrends that help publishers acquire and retain digital subscribers

26 NovUser engagement, environment are key inputs driving propensity to subscribe

19 NovProject Update – Mather Economics and the Google News Initiative LATAM Subscription Lab

05 NovSubscriber Yield Management Grows Long-Term Consumer Revenue

29 OctPrice elasticity tests yield revenue opportunities for publishers

03 OctCase studies in reader revenue, subscriptions, data highlight industry transformation

24 SepGoogle Workshop in New York

27 AugVolunteering with the CAC

07 AugWhat is the market solution for content revenue sharing?

24 JulUpcoming conferences and speaking engagements

08 JulWhere should analytics live within a media organization?

24 JunMather's Reader Revenue Symposium

04 JunSubscription Pricing: 3 key industry questions

04 JunApple News+ Dilemma Stalking Big Media

03 JunGetting to know your audience: Introducing mobile app subscription analytics

29 MayGoogle News Initiative, WAN-IFRA and Mather Economics drive an ambitious program supportin...

13 MayPerformance metrics help news brands, employees

03 MayWinner of 2 First Place Global BIGGIES Awards

08 MarSuccessful University of Georgia - Lunch n' Learn

08 MarThere's NO competition: Listener™ closes the gap between Data, Insights and Action

07 MarContent that converts subscribers is not necessarily what will retain them long term

06 MarKey-Takeaways from Mega Conference 2019

21 FebBuild a Successful Propensity Model to Grow Revenue

05 FebWhy Core Audience Relationships Should be a KPI for Media Companies

18 DecHappy Holidays from Matt Lindsay

11 Dec4 steps for implementing data in the subscription process

06 Dec2019 Key Executives Mega-Conference

13 NovINMA Consumer Engagement Summit - November 2018

09 NovA unique perspective of your website through the eyes of a hiker

08 NovWhere in the world is Bob Terzotis?

11 OctHighlights from Mather's 2018 Reader Revenue Symposium

10 SepMaximizing Audience Revenue while Minimizing Advertising Loss

07 SepChurn-risk model + low-cost retention methods retain high-risk subscribers

08 AugNew publishers rethink premium day practices

18 JulAdversity means innovative revenue trials for global media companies - June 2018

18 Jul7 things publishers should be doing to transition their businesses - June 2018

18 JulNews product innovation, data-based acquisition strategies transform media industry - Apri...

18 JulWhat is the value of a digital subscriber? - April 2018

18 JulOvercoming paid content challenges with mass personalisation - March 2018

18 JulFuture of news media: content, advertising personalisation - February 2018

18 JulHow customer lifetime value equals more digital revenue - November 2017

18 JulUsing data to determine audience price points, increase reader revenue - October 2017

18 JulListening to readers involves personal interaction + data - September 2017

18 Jul6 techniques to understand your media customer’s needs - August 2017

18 JulTrade-offs between personal data privacy, customer analytics - August 2017

17 Jul6 questions to ask when growing revenue using analytics - July 2017

17 JulMarket-based pricing boosts yield, protects vulnerable subscribers - July 2017

17 JulThe audience-newspaper relationship: Don’t break up over money - June 2017

17 JulHow NRC, Newsday invested in current readers without going bankrupt - June 2017

17 JulHow NRC reconfigured its subscription sales model - June 2017

17 JulData, not gut feelings, should set price for new subscribers - May 2017

17 JulHow to use Big Data (correctly) to bring in reader revenue - April 2017

17 JulResearch shows ad-blocker link to higher reader engagement - April 2017

17 JulThe publisher’s digital dilemma: balancing quality, profits - February 2017

17 JulNewsday data analytics boost subscriber retention - September 2016

17 JulThe 7 Percent Rule - December 2017

17 JulThe Atlantic to Install Paywall, Joining Wave of Publishers Diversifying Revenue - Decembe...

17 JulDriving digital subscriptions: sustaining the 'Trump Bump' - October 2017

17 JulHow the use of digital data can bring important benefits to the media

17 JulInland Press Article on Matt Linday

30 MarReader Revenue Symposium – Amsterdam, The Netherlands - 2018

23 MarBig Data and AI For Media: GLOBAL BIGGIES AWARDS - 2018

26 FebDigital ROI Analysis Webinar

11 Dec2017 Mather Symposium – Audience & Data

10 NovShifting from Big Data to Machine Learning: Lessons Learned

21 OctWhen do the benefits of customer analytics justify the cost of privacy?

23 SepMather Webinar-Budgeting 2017: Listener™ & Digital Analytics

02 AugMather Economics: Webinar Announcement

05 JanYield Management Using Web Analytics in Publishing

21 JulMediaNext-New York, NY

27 MayWhy Publishers Need To Segment Their Audiences

25 MayWAN-IFRA World Congress, June 1-3, 2015 Washington DC

22 MayUsing segmentation to grow paying digital audiences

15 MayListener™ mentioned in NetNewsCheck article

11 MayAd sales revenues-then and now

07 MayEvolution of print media and applying big data

23 AprChanging the Economics and the Use of Data in the News Media

15 AprLeveraging Customer Data to Drive Business Strategy

13 AprDigital engagement creates economic returns

07 AprListener™ article from a client’s perspective

06 AprPublish Asia 2015, Bangkok: “Using Data and Analytics to Develop Strategy and Increase N...

29 MarReynolds Journalism Institute at the University of Missouri: Dissecting Engagement: What�...

11 MarWorking smarter and harder

11 MarLook for us at NAA mediaXchange in Music Row, Room 2

09 MarListener Tool Featured in E&P article

08 MarCustomer Lifetime Value: The best foundation for your acquisition, retention and distribut...

01 MarMather Economics Climbs to Top 20 in University of Georgia's Bulldog 100 List of Fastest-G...

23 FebEvaluating your expense model: Potentially a big win for your bottom line

21 FebKey Executives Mega-Conference, Atlanta

12 FebWhat Digital Publishers are Missing with Big Data

08 FebBulldog 100 Announces 2015 Winners

02 FebHow Newspapers Can Monetize Their Digital Audience

31 JanMather launches data tool to aid pricing

26 JanActivation fees: What newspapers can learn from the services industry

15 JanKeys to Bundling Newspaper Products to Boost Revenue

15 JanDigital Media India – New Delhi, India