Digital transformation has increasingly changed the sports industry. Adapting to customer needs and expectations, as the industry has been shifting with the introduction of new technologies, has been challenging to keep up with. Mather’s understanding of customer engagement and trends in user behavior through data analytics, provides and advancement when building optimal pricing strategies and improving business performance. Our multidisciplinary team understands every area of an organization and the process to successfully develop a digital business plan.
Vice-President, Audience and Circulation,
Las Vegas Review-Journal