Mather Insights and News
08 JulDecoding Subscription Value: Annual vs. Monthly Terms
14 MayFraming Your Next Product and Technology Decision
29 MarIn the Spotlight: Arvid Tchivzhel
20 MarHarnessing Intelligent Print Pricing to Fuel Digital Maturity
11 JanMeet the Speakers—2023 Mather Revenue Symposium
09 JanLower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)
17 NovFrom Print to Digital: Managing the Economics of Media Change
16 NovMather Economics predictions and latest Benchmarking Reports
17 MayAre you ready to optimize and monetize your digital subscriptions?
03 MayHow to measure tradeoffs in your go-to-market offers
14 AprLifetime Value as the North Star to Optimize Your Go-to-Market Offers
04 AprMonetize your content! Register for Online Event April 20th
18 MarResearch shows difference in COVID, Ukraine news engagement
26 FebAccess Mather’s Premier Audience Benchmark Report
17 FebData expert Luke Magerko discusses the future of media monetization
17 FebPremium content models, customer lifetime value add necessary layer to monetization strategies
27 JanGoogle News Initiative Partners with Medill and Mather on Groundbreaking Local Newsroom Tool
05 OctImpact from Subscriber-Only (Premium) Content
06 AugSustainable Digital Business Models for Newspapers
07 JulPress Release: GNI LATAM Subscriptions Lab Report
07 JulImprove conversion volume and revenue with targeted promo offers
07 JunInsights from the LATAM GNI Subscription Labs
06 MayDigital Audience Benchmarking Report
09 FebNew Digital Subscription Services Offering Webinar
09 FebTrends in Retention by Customer Segment
29 JanDigital Media Subscription Master Class Series - Acquisition, Engagement and Retention
04 Jan11 Audience Insights Remembered from 2020
30 NovSpecial Report - 2020 Election Coverage Insights
19 NovPrograma de Crecimiento Digital GNI - Spanish
18 NovReestablishing our journalistic value: Publishers make more of their exclusive subscriber content
18 SepCOVID-19 Benchmarks - Insights and Implications
01 SepWhat is the Value of Knowing a Reader?
25 JunCOVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value
28 AprResearch highlights 7 digital subscription best practices
02 AprFinding Stability During Times of Crisis and Risk
20 MarUser engagement, environment are key inputs driving propensity to subscribe
15 JanMather Economics Company Brochure
10 AprDallas Morning News: Building a Data-Driven Newsroom
10 DecDigital Benchmarking: Audience Metrics