Mather Insights and News
 
Decoding Subscription Value: Annual vs. Monthly Terms
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Framing Your Next Product and Technology Decision
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In the Spotlight: Arvid Tchivzhel
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Harnessing Intelligent Print Pricing to Fuel Digital Maturity
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Meet the Speakers—2023 Mather Revenue Symposium
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Lower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)
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From Print to Digital: Managing the Economics of Media Change
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Mather Economics predictions and latest Benchmarking Reports
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Are you ready to optimize and monetize your digital subscriptions?
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How to measure tradeoffs in your go-to-market offers
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Lifetime Value as the North Star to Optimize Your Go-to-Market Offers
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Monetize your content! Register for Online Event April 20th
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Research shows difference in COVID, Ukraine news engagement
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Access Mather’s Premier Audience Benchmark Report
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Data expert Luke Magerko discusses the future of media monetization
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Premium content models, customer lifetime value add necessary layer to monetization strategies
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Google News Initiative Partners with Medill and Mather on Groundbreaking Local Newsroom Tool
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Impact from Subscriber-Only (Premium) Content
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Sustainable Digital Business Models for Newspapers
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Press Release: GNI LATAM Subscriptions Lab Report
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Improve conversion volume and revenue with targeted promo offers
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Insights from the LATAM GNI Subscription Labs
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Digital Audience Benchmarking Report
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New Digital Subscription Services Offering Webinar
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Trends in Retention by Customer Segment
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Digital Media Subscription Master Class Series - Acquisition, Engagement and Retention
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11 Audience Insights Remembered from 2020
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Special Report - 2020 Election Coverage Insights
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Programa de Crecimiento Digital GNI - Spanish
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Reestablishing our journalistic value: Publishers make more of their exclusive subscriber content
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COVID-19 Benchmarks - Insights and Implications
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What is the Value of Knowing a Reader?
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COVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value
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Research highlights 7 digital subscription best practices
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Finding Stability During Times of Crisis and Risk
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User engagement, environment are key inputs driving propensity to subscribe
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Mather Economics Company Brochure
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Dallas Morning News: Building a Data-Driven Newsroom
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Digital Benchmarking: Audience Metrics
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