Case Studies
var jQ = jQuery.noConflict();
jQ(document).ready(function(){
jQ('#showall').hide();
jQ('#loadmore').on('click', function(){
jQ('#showall').show(500); jQ('#loadmore').hide();
});//end onclick
});//end jq ready
var jQ = jQuery.noConflict();
jQ(document).ready(function(){
jQ('#showall').hide();
jQ('#loadmore').on('click', function(){
jQ('#showall').show(500); jQ('#loadmore').hide();
});//end onclick
});//end jq ready
Impression: An advertisement view or delivery.
Paywall: The software that restricts access to online content for unpaid users.
Meter Setting: The free amount of either pages or days that a user can view before hitting the paywall.
Known User: An anonymous user who engaged with the newsletter or logged in using Gigya over the 30-day period
Paid Subscribers: Subscribers who are paying some price for a subscription.
Paywall Hits: The volume of users who encounter a paywall and are restricted from reading metered content at a given meter setting.
MIP: Mather intelligent paywall. A dynamically adjusting paywall based on user propensity and other behavioral, environmental, and predictive characteristics
ATB: Across-the-board. A static paywall that is not data-driven