Market Based Pricing - Pricing Strategy
Start-Up Software Developer

A start-up software developer needed a pricing strategy that reflected the unique value proposition of their new product.


An analysis of a pilot implementation of the software application was completed to understand the nature of the application’s value proposition and to develop a pricing strategy that promoted client’s use of the product.  A market analysis was completed, and a robust financial model was developed that enabled the client to perform strategic scenario analysis that demonstrated the effect of pricing changes to their operating margins.


A recommended pricing strategy was delivered using the findings from our modeling of the market and predicted customer adoption from alternative pricing strategies.  The financial model also reported projected financial statements for the company.

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