Senior Vice President, Product
As managing director of the digital consulting practice, Arvid brings over 15 years of experience translating data and analytics into action. Arvid is also the resident subject matter expert on digital media and technology. He is a trusted partner, advising hundreds of respected global brands with digital transformation strategy and implementation.
In response to the revenue shift in the media industry, Arvid led the development of Listener™. This data platform captures relevant data on audience, advertising, and content and operationalizes predictive analytics within a business’s existing tech stack. In 2020, Arvid and the Listener development team at Mather Economics were awarded a patent by the United States Patent Office.
Arvid brings a breadth of cross-industry expertise, having worked with leading companies in digital media, print media, cable, eCommerce, lottery & gaming, hospitality, consumer services, non-profits, and “big box” retailers. Strategic engagements have included new product development and go-to-market pricing, digital business model development, 5-year digital transformation roadmaps, market opportunity assessments, and customer lifecycle management. Tactical engagements have operationalized consumer propensity models, content recommendation models, retailer-level stocking models, customer segmentation, retailer density analysis, price elasticity, customer lifetime value, churn propensity, marketing impact, and customer touchpoint development.
As a recognized thought leader, Arvid is frequently invited as a guest speaker, panelist, or moderator at international events hosted by INMA, WAN-IFRA, Online News Association, America's Newspapers, FIPP, Spark Summit, ITEGA, SXSW, Furman University, General Assembly, and many other regional industry organizations. Arvid has written and co-authored dozens of articles and white papers on digital business models, technology in media, and digital transformation.
Arvid holds a Bachelor of Science degree in Economics and a Bachelor of Arts degree in Spanish, both from Furman University. He serves as president of the Atlanta Furman Alumni Network.
What is your favorite quote?
“If you work really hard, and you're kind, amazing things will happen.”
- Conan O'Brien
What is your favorite thing about your career?
The favorite thing throughout my career has been the “creative white-board” working sessions with my team. Drawing an idea on the board, improving the idea, making it feasible through iteration in the room, and then seeing the idea come to life weeks later, gives me an incredibly rewarding feeling. When clients and others also respond positively to these ideas, the whole team feels rewarded and even more motivated to bring their best ideas to the table.