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America’s Newspapers Webinar: Medill Subscriber Engagement Index
February 16, 2021 @ 2:00 pm - 3:00 pm
America’s Newspapers has announced a strategic partnership with Medill and Mather Economics on a new benchmarking project for its members. The Medill Subscriber Engagement Index offers members the opportunity to develop game-changing, data-driven reader revenue and engagement trends at their fingertips — at no cost for the first year.
Learn more about about the project HERE
The webinar will cover:
- best practices in subscriber acquisition, engagement and retention
- the project’s data exploration tool that will drive actionable insights.
“Mather Economics is supporting the Medill Subscriber Engagement Index because we believe understanding how subscribers value content is vital to achieving a sustainable business model for local journalism. Mather is fortunate to work with hundreds of newspapers in North America, and we are uniquely positioned to provide Medill with anonymized data from across the industry with the consistency and quality necessary for academic research. We are also able to help publishers act on the insights provided by the SEI platform.” – Matt Lindsay, President of Mather Economics