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Mather and Medill Subscriber Engagement Index Platform Launch Webinar

February 18, 2021 @ 3:00 pm - 4:00 pm


Thursday, February 18 at 3:00 p.m. EST

Speakers include:

For more information, access the press release here.

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications and Mather Economics have formed a cross-industry partnership to aggregate and analyze U.S. news media companies’ user behavior and subscription data.

The ongoing benchmarking project, called the Medill Subscriber Engagement Index, will launch in March 2021. MSEI has wide implications for producing game-changing, actionable insights that will accelerate the industry’s reader revenue-making and engagement abilities.

Dozens of U.S. news media companies have joined the benchmarking project, including the 29 daily newspapers of the The McClatchy Company; the 10 daily newspapers of the Tribune Publishing; the 75 dailies of Lee Enterprises; The Seattle Times, the Denver Post; Newsday; the Dallas Morning News; The Philadelphia Inquirer; The Advocate; Las Vegas Review-Journal; The Spokesman-Review; and Bangor Daily News. Anchorage Daily News and The Gazette – Colorado Springs have recently signed up. More new publishers will be announced soon.

The Subscriber Engagement Index has arrived at a critical time. By studying audience engagement and digital subscriber benchmarks, participating media companies will be able to build data-driven subscription strategies and bypass tedious and expensive model-building and experiments.

The ongoing benchmarking project will collect and analyze are:

  • Content that drives engagement
  • Content that reduces subscriber engagement
  • User journeys
  • Subscription acquisition levers
  • Predictive modeling for churn
  • Acquisition, churn and lifetime value markers
  • Marketing tactics that assist acquisition and retention
  • Average revenue per user (ARPU)

For more information, access the press release here.

For Frequently Asked Questions, click here.


February 18, 2021
3:00 pm - 4:00 pm
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