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2021 Mather Economics Symposium – Subscriber Lifecycle Management Day 1
May 6, 2021 @ 1:00 pm - 4:00 pm
The 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy, presented in case study format by best-in-class speakers from across the globe during a three day program. The 1st day will focus on – Cultivating a Data-Driven, Audience Centric Media Enterprise.
To learn more about the Symposium access the home page HERE
Key insights and tactics that attendees can expect from joining the Symposium:
• Optimize your subscription revenue strategies.
• Develop and manage reader revenue KPIs
• Best practices for: Acquisition, Retention, Customer Lifecycle, Pricing, Engagement, Loyalty.
• Detailed case studies on best-of-class media companies’ success with Mather.
• Learnings from other industries.
• Digital and print churn reduction and subscription conversion using AI.
• Expand your audience depth and breadth.
• Drive cost savings and efficiencies in your reader revenue operation.
• Team collaboration: How cross-functional teams drive change and ensure success.
