Cultivating a Data-Driven, Audience-Centric Media Enterprise
1:00 p.m. ET
Welcome Matt Lindsay, President, Mather Economics
Moderator Nicki Purcell, President, Insite
1:10 p.m.
Keynote
Tony Hunter, Chairman & CEO, McClatchy
1:50 p.m.
Interview
Pete Doucette, Chief Revenue Officer, The Philadelphia Inquirer
Arvid Tchivzhel, Managing Director, Mather Economics
2:20 p.m.
Panel Discussion and Q&A
Paul Verwilt, COO, Mediahuis
Dustin Tetley, Managing Director, Mather Economics
3:05 p.m.
Reforma Digital Transformation
Juan Ernesto Pardinas Carpizo, Editor-In-Chief, Reforma
3:25 p.m.
Spotlight on Magazines
Laurie Truitt, Vice President of Consumer Growth, TIME
3:55 p.m.
Recap and close
Innovation Day: Thought Leadership and Partnership
11:00 a.m. ET
Welcome and Recap
11:10 a.m.
Keynote
Mayur Gupta, Chief Marketing & Strategy Officer, Gannett/USA Today
11:50 a.m.
Case Study Benchmarking Data-Driven Success
Tim Franklin, Sr. Associate Dean, Medill School of Journalism
Edward Malthouse, Director of Research, Spiegel initiative, Northwestern Univ.
Shannan Bowen, Director of Product Engagement, McClatchy
12:20 p.m.
To be Announced
12:55 p.m.
Speakers Credit Card Transaction Fee Savings
Aaron Kotarek, SVP Audience & Operations, Oahu Publications
Sammy Papert, Media Ambassador, Menio Global
1:25 p.m.
Industry Spotlight
To be Announced
1:55 p.m.
Recap and close
Mapping the Future of Subscription Strategy and Tactics
11:00 a.m. ET
Welcome and Recap
11:10 a.m.
Keynote Reader Revenue Playbook: What we learned from our Reader Revenue Labs Around the World
Ben Monnie, Director of Global Partnerships, Google News Initiative
11:50 a.m.
Presentation Subscription Growth
Selma Stern, SVP Consumer Subscriptions, The Business Insider
12:20 p.m.
Interview Reshaping Print Analytics
Gary Lavariere, Director of Audience Development, New England Newspapers
Pat Leader, Director of Audience, Consumer Revenue, The Spokesman-Review
Matthew Lulay, Managing Director of Mather Economics
12:50 p.m.
Publishers Panel
Alan Fisco, President, The Seattle Times
Debby Krenek, Publisher, Newsday
1:25 p.m.
Spotlight on Wine
Jim Moroney, Propietor - Sixmilebridge Winery, Publisher & CEO, The Dallas Morning News
1:55 p.m.
Conference Recap
