2021 Symposium Agenda
Thursday, May 6 - Day 1

Cultivating a Data-Driven, Audience-Centric Media Enterprise 

1:00 p.m. ET
Welcome Matt Lindsay, President, Mather Economics
Moderator Nicki Purcell, President, Insite

1:10 p.m.
Keynote
Tony Hunter, Chairman & CEO, McClatchy

1:50 p.m.
Interview
Pete Doucette, Chief Revenue Officer, The Philadelphia Inquirer
Arvid Tchivzhel, Managing Director, Mather Economics

2:20 p.m.
Panel Discussion and Q&A
Paul Verwilt, COO, Mediahuis
Dustin Tetley, Managing Director, Mather Economics

3:05 p.m.
Reforma Digital Transformation
Juan Ernesto Pardinas Carpizo, Editor-In-Chief, Reforma

3:25 p.m.
Spotlight on Magazines
Laurie Truitt, Vice President of Consumer Growth, TIME

3:55 p.m.
Recap and close

Friday, May 7 - Day 2

Innovation Day: Thought Leadership and Partnership

11:00 a.m. ET
Welcome and Recap

11:10 a.m.
Keynote
Mayur Gupta, Chief Marketing & Strategy Officer, Gannett/USA Today

11:50 a.m.
Case Study Benchmarking Data-Driven Success
Tim Franklin, Sr. Associate Dean, Medill School of Journalism
Edward Malthouse, Director of Research, Spiegel initiative, Northwestern Univ.
Shannan Bowen, Director of Product Engagement, McClatchy

12:20 p.m.
To be Announced

12:55 p.m.
Speakers Credit Card Transaction Fee Savings
Aaron Kotarek, SVP Audience & Operations, Oahu Publications
Sammy Papert, Media Ambassador, Menio Global

1:25 p.m.
Industry Spotlight
To be Announced

1:55 p.m.
Recap and close

Monday, May 10 - Day 3

Mapping the Future of Subscription Strategy and Tactics

11:00 a.m. ET
Welcome and Recap

11:10 a.m.
Keynote Reader Revenue Playbook: What we learned from our Reader Revenue Labs Around the World
Ben Monnie, Director of Global Partnerships, Google News Initiative

11:50 a.m.
Presentation Subscription Growth
Selma Stern, SVP Consumer Subscriptions, The Business Insider

12:20 p.m.
Interview Reshaping Print Analytics
Gary Lavariere, Director of Audience Development, New England Newspapers
Pat Leader, Director of Audience, Consumer Revenue, The Spokesman-Review

Matthew Lulay, Managing Director of Mather Economics

12:50 p.m.
Publishers Panel
Alan Fisco, President, The Seattle Times
Debby Krenek, Publisher, Newsday

1:25 p.m.
Spotlight on Wine
Jim Moroney, Propietor - Sixmilebridge Winery, Publisher & CEO, The Dallas Morning News

1:55 p.m.
Conference Recap

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