2021 Symposium Agenda
Thursday, May 6 - Day 1

Cultivating a Data-Driven, Audience-Centric Media Enterprise 

1:00 p.m. ET
Welcome Matt Lindsay, President, Mather Economics
Moderator Nicki Purcell, President, Insite

1:10 p.m.
Keynote Address
The New McClatchy: Translating Strategy into Action
Tony Hunter, Chairman & CEO, McClatchy

1:50 p.m.
Building a first-party data media company: The next big transformation
Pete Doucette, Chief Revenue Officer, The Philadelphia Inquirer

2:20 p.m.
Presentation and Q&A
How Mediahuis' subscription engine drives pricing, retention, acquisition, and engagement success
Paul Verwilt, COO, Mediahuis
Dustin Tetley, Managing Director, Mather Economics

2:50 p.m.
Reforma Digital Transformation
Juan E. Pardinas
, Editor-In-Chief, Reforma
Arvid Tchivzhel, Managing Director, Mather Economics

3:25 p.m.
Spotlight on Magazines
The path to subscription: Nurturing the potential subscriber
Laurie Truitt, Vice President of Consumer Growth, TIME

3:55 p.m.
Recap and close

Friday, May 7 - Day 2

Innovation Day: Thought Leadership and Partnership

11:00 a.m. ET
Welcome and Recap

11:10 a.m.
Gannett's subscription strategy: Operating at the intersection of brand and growth, purpose & profitability
Mayur Gupta, Chief Marketing & Strategy Officer, Gannett/USA Today

11:50 a.m.
Case Study Benchmarking Data-Driven Success
Tim Franklin, Sr. Associate Dean, Medill School of Journalism
Edward Malthouse, Director of Research, Spiegel initiative, Northwestern University
How the benchmarking tool would shape McClatchy's reader revenue strategy
Shannan Bowen, Director of Product Engagement, McClatchy

12:20 p.m.
Targeted products at the forefront of The Economist's subscription growth strategy
Claire Overstall, Global Head of Customer, The Economist

12:55 p.m.
Cost saving model: Saving credit card fees
How Oahu Publishing saved $1 million on credit card fees
Aaron Kotarek, SVP Audience & Operations, Oahu Publications
How media companies can save 50%+ on credit card fees
Sammy Papert, Media Ambassador, Menio Global

1:25 p.m.
Industry Spotlight on Sports
Stages of the MLB Ticketholder Customer Lifecycle
John Tierney, Senior Director of Ticketing, Major League Baseball (MLB)

1:55 p.m.
Recap and close

Monday, May 10 - Day 3

Mapping the Future of Subscription Strategy and Tactics

11:00 a.m. ET
Welcome and Recap

11:10 a.m.
Reader Revenue Playbook: What we learned from our Reader Revenue Labs Around the World
Ben Monnie, Director of Global Partnerships, Google News Initiative

11:50 a.m.
Success factors for subscriptions and reader revenue
Selma Stern, SVP Consumer Subscriptions, Insider

12:20 p.m.
Interview Reshaping Print Analytics
How we drove revenue in digital and print by reducing print frequency
Gary Lavariere, Director of Audience Development, New England Newspapers
The decision process: This is how we decided the print frequency reduction strategy
Pat Leader, Director of Audience, Consumer Revenue, The Spokesman-Review
Matthew Lulay, Managing Director of Mather Economics

12:50 p.m.
Panel Discussion
Publishers build on subscription wins to drive future strategy and profitability
Full speed ahead: Revenue and engagement follow focused subscriber-first strategy

Alan Fisco, President, The Seattle Times
Specialty content has a bright subscriptions future at Newsday
Debby Krenek, Publisher, Newsday

1:25 p.m.
Spotlight on Wine
News media and wine industry subscriptions: Like a fine wine, they become better with age, data strategy
Jim Moroney, Proprietor - Sixmilebridge Winery, Publisher & CEO, The Dallas Morning News

1:55 p.m.
Conference Recap

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