Matthew Lulay, MS

Managing Director, Consulting Services

Since joining Mather Economics in 2012, Matthew has served in a variety of consulting and leadership positions at the firm. In his current role as managing director, his responsibilities include complex project delivery and management, product development, organizational strategy, and business development. He is a subject matter expert in subscription analytics, having worked with hundreds of publishers and other direct to consumer firms to provide data driven insights on price sensitivity, churn mitigation, and customer lifetime value. Matthew has applied his expertise in several industries and focus areas including environmental service valuation, lottery and gaming, and mixed media modeling, but his recent focus has been on developing a suite of analytical tools to support DtC operations in the wine industry.

Matthew holds a Master of Science degree in Economics from Florida Atlantic University and a Bachelor of Arts degree in Economics, magna cum laude, from the University of Minnesota Duluth.

What is your favorite thing about your career?

I think the consulting industry is incredibly challenging, as we are constantly being asked to solve new and difficult business questions. The breadth of work and the difficulty level involved, however, have forced me to grow professionally in so many ways, and I’m definitely appreciative for the experience for that reason (among many others).

What is your favorite quote?

“Since one must take sides, one might as well choose the side that is victorious, the side which devastates, loots, and burns. Considering the alternative, it is better to eat than to be eaten.” – Napoleon Bonaparte

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