Conference Topics and Details
Mather Economics is the world's leading media analytics company, measuring subscribers' lifecycle, including acquisition, engagement, retention, loyalty, habit formation, churn, pricing and other key trends. The 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry's subscription economy, presented in case study format by best-in-class speakers from across the globe. As the media industry's subscription landscape becomes more mature, publishers are focusing on cultivating loyalty, reader habit, lifetime value and daily engagement as key performance indicators. In order to transform to a Reader-First strategy, media companies must intentionally and consistently drive a culture of change, and of reader focus. Team members from all departments including editorial, marketing, product, technology and management must unite in a Reader-First mindset.
The 3 sessions will be moderated and will include presentations, followed by audience Q&A. The webinar recordings and presentation decks will be available to all attendees after each webinar. Top media industry speakers including Tony Hunter, CEO of McClatchy; Selma Stern SVP of Consumer Subscriptions at Business Insider; and many more, will inspire the participants with actionable insights. To gain a new perspective, participants will learn the ingenuity of other industries' approach to subscriber lifecycle management, including sports teams, wine industry and state lotteries.
"Mather Economics is fortunate to work with many innovative media brands, and we are hosting this symposium, our seventh, to bring leaders in the field of reader revenue together to share case studies, benchmarks, new ideas, and best practices. We invite speakers that are demonstrating success in one or more of the key areas of reader revenue – engagement, acquisition, retention, and monetization – to host interactive sessions and answer questions. We will also have speakers from other industries to share their subscriber revenue successes. Please join us for our virtual reader revenue symposium. We hope to see you there." - Matt Lindsay, President
For any further questions or concerns regarding the symposium, don't hesitate to send us a message and our team will get in contact with you as soon as possible.