Best practices for building a successful data strategy

January 27, 2022 Reposted from Northwestern –  Medill About 150 News Outlets Expected to Participate in Medill Subscriber Index in First Half of 2022 EVANSTON, ILL. — The Google News … Read more

Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT   WAN-IFRA, the Google … Read more

Join us on Wednesday, June 23 at 10:00 AM (CST) to discover key findings and learnings from the report authors and Subscriptions Lab participating publishers. Across Latin America, news organizations … Read more

The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By … Read more

Big Drum-Roll Please… for the 7th Mather Economics Symposium Speakers! May 6, 7, 10 2021 REGISTER  The race for reader revenue is on! Register for the 2021 Mather Economics Symposium … Read more

El Programa de crecimiento digital GNI está diseñado para ayudar a las organizaciones de noticias pequeñas a medianas a lograr el éxito digital. Estos talleres están diseñados para ejecutivos comerciales experimentados … Read more

Optimización del embudo de usuarios November 11 REGISTER HERE Aprende sobre las métricas del embudo de usuarios más importantes para tu modelo de ingresos por lectores, compáralas con las referencias … Read more

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