By Matthew Lulay, Managing Director September 2020 Download article Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer preferences, a secular … Read more Monetize your Digital Audience
By Arvid Tchivzhel, Managing Director and Matt Lindsay, President Published in INMA | September 2020 Download article in PDF format. Registration walls are a common tactic in Europe, South America, … Read more What is the Value of Knowing a Reader?
By Matthew Lulay, Managing Director 10 August, 2020 DOWNLOAD PDF Companies have long invested in advertising to promote brand awareness and ultimately drive sales, but marketers have more options than … Read more Optimizing Advertising Spend with Media Mix Modeling
By Matthew Lulay, Managing Director 5 August, 2020 DOWNLOAD PDF The Economics of DtC Wine Pricing The leadership at many small to midsize wineries around the United States wear many … Read more The Economics of DtC Wine Pricing
By: Madelin Zwingelberg, Senior Manager and Matthew Lulay, Managing Director of Consulting Services August 2020 DOWNLOAD PDF The economics of profitably printing and delivering newspapers has become increasingly challenging over … Read more Forecasting the Impact of Print Delivery Day Reductions
Newsletter Por Matt Lindsay, Presidente Los ingresos de audiencia forman un componente cada vez más importante en el modelo de negocio digital, pero a menudo las ganancias realizadas en … Read more Cómo los Muros de Pago Inteligentes maximizan los ingresos totales digitales
By Matt Lindsay, President Audience revenue is a growing component of the digital business model, but it often comes at the cost of advertising inventory. As news media companies are … Read more How Intelligent Paywalls Maximize Total Digital Revenue
How The Dallas Morning News embraces data to make critical decisions and grow revenue In 2017, the The Dallas Morning News (DMN) was well underway with its third iteration … Read more Dallas Morning News: Building a Data-Driven Newsroom