Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT WAN-IFRA, the Google … Read more
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By Matthew Lulay, Managing Director September 2020 Download article Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer preferences, a secular … Read more
By Arvid Tchivzhel, Managing Director and Matt Lindsay, President Published in INMA | September 2020 Download article in PDF format. Registration walls are a common tactic in Europe, South America, … Read more
By Matthew Lulay, Managing Director 10 August, 2020 DOWNLOAD PDF Companies have long invested in advertising to promote brand awareness and ultimately drive sales, but marketers have more options than … Read more
By: Madelin Zwingelberg, Senior Manager and Matthew Lulay, Managing Director of Consulting Services August 2020 DOWNLOAD PDF The economics of profitably printing and delivering newspapers has become increasingly challenging over … Read more
Using propensity modeling to identify readers on a Web site that are likely to subscribe is a growing trend in the industry.
Newsletter Por Matt Lindsay, Presidente Los ingresos de audiencia forman un componente cada vez más importante en el modelo de negocio digital, pero a menudo las ganancias realizadas en … Read more
By Matt Lindsay, President Audience revenue is a growing component of the digital business model, but it often comes at the cost of advertising inventory. As news media companies are … Read more
How The Dallas Morning News embraces data to make critical decisions and grow revenue In 2017, the The Dallas Morning News (DMN) was well underway with its third iteration … Read more
INMA Satisfying Audiences Blog – March 2019By Matt Lindsay This blog post is the third in a series on Key Performance Indicators (KPIs) that are helpful for media companies and … Read more