By: Brooke Hunziker, Chief of Staff, Consulting and Pete Doucette, Sr. Managing Director, Consulting Over the past 15 years, the single-tier digital subscription model has powered the growth of publisher … Read more
subscription pricing
Prepare for what OFPA could mean for subscription pricing New York’s proposed One Fair Price Act (S8623) could change how subscription businesses use customer data and algorithms to make pricing … Read more
By: Madelin Zwingelberg, Consulting Director and Pete Doucette, Sr. Managing Director For years, digital subscription growth was viewed primarily as an audience problem. The assumption was straightforward: grow the audience, … Read more
By: Ignaz van Hasselt, Director of Europe | Bio The pricing blind spot Most pricing discussions in publishing begin with the same question: “How much can we increase the price … Read more