Prepare for what OFPA could mean for subscription pricing
New York’s proposed One Fair Price Act (S8623) could change how subscription businesses use customer data and algorithms to make pricing decisions across the subscription lifecycle.
The legislation has passed the New York State Legislature and, if signed, would take effect in May 2027. Although OFPA is a New York proposal, its approach to data-driven pricing could signal broader regulatory scrutiny ahead, making it worth watching beyond the state. For subscription businesses, the challenge is understanding where current pricing practices may fall within the law, where ambiguity remains, and what should be reviewed now.
In this white paper, Mather CEO Matt Lindsay examines the proposed legislation through the lens of the subscription lifecycle, combining the bill’s language with Mather’s analysis of subscriber pricing behavior.
Download the white paper to explore:
- How OFPA defines surveillance pricing, personal data, and custom discounts
- Which subscription pricing practices appear lower risk and which fall into a grey area
- Potential implications for acquisition, renewal, retention, and win-back strategies
- What Mather’s New York subscriber pricing data reveals about discounts, price sensitivity, and churn
- Practical steps subscription businesses can take now to assess their pricing practices and prepare