By: Madelin Zwingelberg, Consulting Director and Pete Doucette, Sr. Managing Director For years, digital subscription growth was viewed primarily as an problem. The assumption was straightforward: grow the audience, and … Read more
Subscription Lifecycle
By Katherine Ruane, Director at Mather, in collaboration with Bruce Alder, Circulation Sales Director at the Las Vegas Review-Journal Background The Las Vegas Review-Journal is Nevada’s largest news organization, serving … Read more
By: Ignaz van Hasselt, Director of Europe | Bio The pricing blind spot Most pricing discussions in publishing begin with the same question: “How much can we increase the price … Read more
By Katherine Ruane, Director at Mather, in collaboration with Bruce Alder, Circulation Sales Director at the Las Vegas Review-Journal Background Founded in 1909, the Las Vegas Review-Journal (LVRJ) is Nevada’s … Read more
By: Mather Subscription growth has become harder and less forgiving of missteps than it was even a few years ago. Competition for reader attention and content subscriptions is intense. Online … Read more