By: Madelin Zwingelberg, Consulting Director and Pete Doucette, Sr. Managing Director For years, digital subscription growth was viewed primarily as an audience problem. The assumption was straightforward: grow the audience, … Read more
pricing analytics
By: Ignaz van Hasselt, Director of Europe | Bio The pricing blind spot Most pricing discussions in publishing begin with the same question: “How much can we increase the price … Read more
FIPP | 17 NOVEMBER 2022 FIPP webinar: TIME and Mather Economics on optimizing subscription pricing analytics for the magazine industry. Watch here. WATCH ONLINE One of the key things for media … Read more
By Matt Lindsay, President of Mather Economics December 2021 | 5 min read We share insights in this blog post about how brand marketing and acquisition campaigns work together to … Read more
Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services … Read more
by Matt Lindsay July 2021 | 4 min read DOWNLOAD ARTICLE SUMMARY: News publishers need to understand what their audience is reading and capture data across all aspects of their … Read more
By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more
Frequently Asked Questions A guide for clients using Mather Pricing Reports How can I toggle markets? On the cover page, there is a drop-down menu that will allow you to … Read more
Presented by: Matthew Lulay, Managing Director – Consulting Services Bob Terzotis, Executive Vice President REGISTER Wineries have a wealth of customer data to help them make stronger decisions on wine … Read more