By Matt Lindsay, President of Mather Economics December 2021 | 5 min read We share insights in this blog post about how brand marketing and acquisition campaigns work together to … Read more
Media Mixed Modeling
By Matthew Lulay, Managing Director 10 August, 2020 DOWNLOAD PDF Companies have long invested in advertising to promote brand awareness and ultimately drive sales, but marketers have more options than … Read more
May 2018 Author: Matt Lindsay, President *published on the INMA site on April 30, 2018 At the digital subscription summit in London, there were two themes that … Read more