A UNIQUE OPPORTUNITY TO LEARN FROM AND NETWORK WITH THE WORLD’S LEADING MEDIA EXECUTIVES. JOIN MATHER ECONOMICS AT FIPP WORLD MEDIA /CONGRESS 2022. LEARN MORE AND SEE SPEAKER SCHEDULE Managing Director of … Read more

  These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more

Mather Economics | Insights February 26, 2022 Mather provides strategic insights to the newspaper industry through its quarterly benchmark reporting Partners share access to first-party data, and Mather’s experienced staff … Read more

January 27, 2022 Reposted from Northwestern –  Medill About 150 News Outlets Expected to Participate in Medill Subscriber Index in First Half of 2022 EVANSTON, ILL. — The Google News … Read more

By Matt Lindsay, President of Mather Economics December 2021 | 5 min read We share insights in this blog post about how brand marketing and acquisition campaigns work together to … Read more

Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber … Read more

Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services … Read more

By Matthew Lulay, Managing Director of Digital Services August 2021  |  4 min read DOWNLOAD BRIEF SUMMARY: The growth in digital subscriptions is encouraging, however the revenue contribution from print subscriptions … Read more

Research shows the potential of digital reader revenue By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services August 2021 SUMMARY: The average digital-only subscription revenue per paid … Read more

Wineries possess the information needed to make intelligent, data-driven pricing decisions.  The only piece missing is the expertise and experience to unlock the potential of this data to drive revenue … Read more

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