New York Press Association – Spring Conference

March 31st & April 1st
Albany Hilton

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Trends that are Shaping News Publishers

Matt Lindsay of Mather Economics will discuss the trends affecting news publishers in 2023 and recommendations for succeeding in the new year. Publishers are facing increased production and delivery costs for print products, slowing digital subscription growth, legacy technology stack challenges, reduced advertising revenue from a slowing economy, and new competition for digital readers. News publishers can leverage their strengths to overcome these challenges, and Mather will discuss strategies and tactics that are working.

Meet the Speakers:

• Julian Placino is kicking off our conference. A must see!
• Jacqui Banaszynski – Beat development and Maintenance, Fast and Effective story structures
• Jean Hodges – Elevate Your Journalism by Collaborating and From Once Upon a time to the end
• Tyson Bird – SEO and Short-Form Video
• Terry Williams – Best Practices in Audience & Revenue Development
• Jack Marshall – Newsroom Management and Productivity
• William Lewis  – Creative Storytelling to Reach Younger Audience
• David Cohn – Texting with the Audience for Engagement and Revenue
• Tom Hallman – Storytelling & Why it Matters
• Martha Ortiz – Focusing – Discerning Trivial from Vital
• Adriana Lacy – Social Media Audience Engagement Strategies
• Esther Kezia Thorpe – What Resources do you Need to Start a Podcast
• Matt Lindsay – Trends that are Shaping News Publishers: Digital & Print Subscriptions
• Kelly Wirges – Developing a Proactive CX Strategy to Increase Retention and Maximizing Results & ROI
• Diane Ciotta – Overcoming Objections, Been There Sold That and Initiating New Business
• Joe Mathes – How I built a $1MM a year digital advertising business without sacrificing print
• Mike Schuh – Greatest Video Hits and Storytelling Secrets
• John Smock – Gifs and Animation and Tik Tok
• Editors’ roundtable
• Publishers’ roundtable
• Plus Kevin Slimp, Rob Curley, Joe Mahoney, Charity Huff, Steve Gall, Al Getler and more!

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For questions, contact:  Jill Van Dusen | General Manager, New York Press Association