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FIPP World Media Congress 2022
June 8, 2022 - June 9, 2022
A UNIQUE OPPORTUNITY TO LEARN FROM AND NETWORK WITH THE WORLD’S LEADING MEDIA EXECUTIVES. JOIN MATHER ECONOMICS AT FIPP WORLD MEDIA /CONGRESS 2022.
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Managing Director of Digital Analytics and Data Science, ARVID TCHIVZHEL, will be featured on the FIPP Stage on June 8th alongside PETER THIERS, Strategic Media Data Innovation and Protection Officer at Roularta Media Group
ASSESSING DIGITAL READINESS AND DEVELOPING A ROADMAP FOR YEARS TO COME
The magazine media industry is poised for further revenue disruption and digital transformation. Though each group and their brands will have different revenue dynamics, different timelines, and different market conditions, understanding the risks and opportunities and how to monetise digital content is key. This session outlines how magazine media can assess digital readiness and develop a roadmap for the coming years. Key topics will include: developing data-driven content strategies, understanding customer lifecycle management and persona development, managing tradeoffs in advertising and subscription revenue, intelligent paywalls, registration walls and more. The key to your digital transformation starts with a strong roadmap aligned around a ‘north star’ KPI. We share insights from Roularta’s innovative digital transformation and data-driven monetisation strategy.
