Name: GWAA/ADMA Conference 2022
Start: 2022-06-22T00:00:00-04:00
End: 2022-06-24T23:59:59-04:00
Location: Planet Hollywood, Las Vegas

GWAA/ADMA Conference 2022

June 22, 2022 - June 24, 2022

GWAA 2022 in Las Vegas, NV | June 22 – 24, 2022

The 2022 Conference is the place to Learn, Connect and Drive Change. This vibrant annual event represents news media companies from around the country. Participants attend because of the powerful speaker line-up, the networking time with peers, and the opportunity to meet and get ideas from trusted business partners.

Get your downloadable PDF Guide here.

See GWAA 2022 Agenda

Ian Fitton, Senior Manager of Mather Economics, and Nick Truitt, Manager, will be discussing “Digital Pricing Strategies & Trends” on the main stage on Wednesday, June 22nd.

Join them and learn more from keynote speakers and media executives address all things revenue and engagement.

To learn more and join GWADS in Las Vegas, visit Conference – GWAA (greatwesternaa.org)

Details

Start:: June 22, 2022
End:: June 24, 2022
Event Category:: Conference
Event Tags:: Digital Transformation, GWADS, Strategies and trends
Website:: https://greatwesternaa.org/conference/

Venue

: Planet Hollywood, Las Vegas
: 3667 Las Vegas Boulevard South
Las Vegas, NV 89109 United States

Organizer

: GWAA
: View Organizer Website

Glossary terms for Listener

Ad Revenue at Risk: The advertising revenue that is impacted under varying scenarios. Not all ad revenue may be lost even though it is at risk.
Article PVs at Risk: The article page views that are impacted under varying scenarios. Not all page views may be lost even though they are at risk.
Conversions: The volume of users who become paid subscribers after encountering the paywall at a given meter setting.
Conversion Rate: The ratio of users who become paid subscribers vs. users who encounter the paywall at a given meter setting.
Engagement Group: A categorization for users based on how engaged the are on the site over a 30 day period. Engagement includes page views, article page views, number of unique days a user visited the site, the number of sections a user visited, the total time a user spent on the site, and how far down the page the user scrolled (scroll depth).

Fanatics: the most engaged group of the engagement group.
Enthusiasts: the second most engaged group.
Stable Users: the third most engaged group.
Dabblers: the fourth most engaged group.
Flybys: the fifth most engaged group.
Non-Engaged: the least engaged group.

Impression: An advertisement view or delivery.
Paywall: The software that restricts access to online content for unpaid users.
Meter Setting: The free amount of either pages or days that a user can view before hitting the paywall.
Known User: An anonymous user who engaged with the newsletter or logged in using Gigya over the 30-day period
Paid Subscribers: Subscribers who are paying some price for a subscription.
Paywall Hits: The volume of users who encounter a paywall and are restricted from reading metered content at a given meter setting.
MIP: Mather intelligent paywall. A dynamically adjusting paywall based on user propensity and other behavioral, environmental, and predictive characteristics
ATB: Across-the-board. A static paywall that is not data-driven