By Daniela Lomas, Marketing Specialist at Mather Economics October 1st, 2024 Last week, INMA gathered over 300 media leaders from 35 countries for its annual Media Innovation Week, sparking dynamic … Read more
Events
By Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Economics August 22nd, 2024 In an era of rapid change within the media landscape, publishers are … Read more
In unserem jüngsten Webinar zum Thema Preisgestaltung haben sich unsere Mather-Experten mit den Grundsätzen befasst, die es Verlagen ermöglichen, sich in der sich rasch verändernden Landschaft der Abonnement-Erlösmodelle zurechtzufinden. Wenn … Read more
Click here to download this session’s cheat sheet with key information In the ever-evolving media landscape, news publishers are increasingly focused on revenue sustainability. Mather’s recent industry benchmarks (stay tuned … Read more
By Matt Lindsay, CEO at Mather Economics Mather Economics hosted the Ninth Media Revenue Symposium in Atlanta last month. We were joined by 16 CEOs of news media companies … Read more
It is never too soon to begin integrating AI in your publishing strategy, shown by publications across Germany who met for the second annual AI Day, hosted by Nordwest MedienGruppe … Read more
INMA’s 2023 Town Hall brought together hundreds of minds from around the globe of journalism to discuss how their companies could more successfully navigate digital transformation. A willingness to engage … Read more
Luke Magerko, Mather’s Head of Data Science and Magazine expert, had the pleasure of sitting with James Hewes, President of FIPP, to discuss analytics as part of the magazine media … Read more
Mather Economics | 15 March 2023 News & Events Last week, the INMA Digital Subscription Summit brought together publishers to discuss the latest trends in digital subscription growth. Mather Economics … Read more
Matt Lindsay, president and CEO of Mather Economics in Atlanta, Georgia, says preferences of the reader are what needs to drive media product development. Featured in INMA Editor’s Inbox Blog … Read more