Mather Economics | 15 March 2023 News & Events Last week, the INMA Digital Subscription Summit brought together publishers to discuss the latest trends in digital subscription growth. Mather Economics … Read more
Pricing
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more
By Matt Lindsay, President of Mather Economics December 2022 | 4-min read Lower site traffic, and dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends) It’s fair … Read more
Join us at the Publishing Audience and Advertising Summit, one of the largest and most compelling advertising events in the United States. We will be presenting the Print Reductions, Pricing & … Read more
February 24, 2022 FOR IMMEDIATE RELEASE MPP Global Integrates Mather Economics’ Targeted Market Based Pricing to Maximize Customer Lifetime Value & Minimize Subscriber Losses MPP Global, the technology company that … Read more
Written by Luke Boutwell, Ph.D., Ian Fitton, Matthew Lulay, and Matt Lindsay, Ph.D. January 2, 2022 | 3-min read Hundreds of publishers across the world have helped sustain their businesses and … Read more
Intelligent Wine Pricing Strategies Online Event hosted by OrderPort For more info, click here. Wineries possess the information needed to make intelligent, data-driven pricing decisions. With the rising costs from … Read more
Please note: Date change to Feb 9 Join Mather Economics for our upcoming webinar by registering at this link. Take Direct-to-Consumer (DCT) To the Next Level with Intelligent Pricing Decisions. … Read more
Research shows the potential of digital reader revenue By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services August 2021 SUMMARY: The average digital-only subscription revenue per paid … Read more
By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more