Publishers Pandemic Roundtable: The Data is in: The Industry Will Be All Right By Linda Ruth on September 07, 2022 Link to Bo Sacks.com article A couple of weeks ago, Joe … Read more
Pricing
By WINE INDUSTRY NETWORK Editor | August 26, 2022 The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, … Read more
February 24, 2022 FOR IMMEDIATE RELEASE MPP Global Integrates Mather Economics’ Targeted Market Based Pricing to Maximize Customer Lifetime Value & Minimize Subscriber Losses MPP Global, the technology company that … Read more
This month, our wine Partner Spotlight is a special edition—as we introduce Epoch Estate Wines based in California. We are excited to welcome Epoch to the Mather family! Meet the … Read more
Written by Luke Boutwell, Ph.D., Ian Fitton, Matthew Lulay, and Matt Lindsay, Ph.D. January 2, 2022 | 3-min read Hundreds of publishers across the world have helped sustain their businesses and … Read more
Research shows the potential of digital reader revenue By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services August 2021 SUMMARY: The average digital-only subscription revenue per paid … Read more
Wineries possess the information needed to make intelligent, data-driven pricing decisions. The only piece missing is the expertise and experience to unlock the potential of this data to drive revenue … Read more
By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more
Frequently Asked Questions A guide for clients using Mather Pricing Reports How can I toggle markets? On the cover page, there is a drop-down menu that will allow you to … Read more
By Matt Lindsay | May 2021 Modifying subscription business tactics to maximize subscription volumes and customer lifetime value over a wave in news demand is initially challenging but gets easier … Read more
