By Matt Lindsay | May 2021 Riding the wave of subscription demand during a news cycle Many publishers are experiencing a softening of demand for new subscriptions in 2021 as … Read more Riding the wave of subscription demand during a news cycle
By Matt Lindsay and Matthew Lulay | 12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more Benchmarks show importance of news subscriber yield management
April 2021 By Nathan Hart, Consultant and Matthew Lulay, Managing Director Download the white paper The U.S. wine industry enjoyed a 27% increase of direct-to-consumer shipments in 2020 compared with … Read more Depletion Optimization: Pricing and Inventory Management Drives Profitability for Wineries’ DtC Businesses
February 18, 2021 Read full article HERE Meet Mather Economics, a global leader in subscription management and customer data analytics. Providing turnkey analytics services that solve complex problems for their clients … Read more Zephr: The Best-of-Breed Technology Series | Mather Economics
For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more New Digital Subscription Services Offering Webinar
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December … Read more 11 Audience Insights Remembered from 2020
Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill The pandemic and other major news events have helped boost digital subscriptions … Read more Local News Outlets Boost Digital Subscriptions by About 50% in a Year
INMA Satisfying Audiences Blog | 01 December 2020 By Matt Lindsay A Discussion with Matthijs van de Peppel of NRC on their recent all-time subscriber level milestone Matthijs van de … Read more NRC grew subscriptions by 25,000 in the past year, reaching record numbers
By Mark Jacob, Northwestern | Medill Link to Article Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool … Read more Two Major Industry Players Join Medill’s New Subscriber Index
By Matt Lindsay November 1, 2020 Download File Digital subscriber acquisition gets a lot of attention, but the equally important and more difficult task facing publishers is transitioning a legacy … Read more Maximizing Long-Term Audience Revenue
