By Mark Jacob, Northwestern | Medill Link to Article Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool … Read more Two Major Industry Players Join Medill’s New Subscriber Index
By Matt Lindsay November 1, 2020 Download File Digital subscriber acquisition gets a lot of attention, but the equally important and more difficult task facing publishers is transitioning a legacy … Read more Maximizing Long-Term Audience Revenue
Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Media Reader Revenue Master Class Series
By Arvid Tchivzhel, Managing Director of Digital Services Download Report Over the past six months, the Mather team has observed a new baseline level for Fanatics and Known Users compared … Read more COVID-19 Benchmarks – Insights and Implications
INMA Satisfying Audiences Blog – March 2019By Matt Lindsay This blog post is the third in a series on Key Performance Indicators (KPIs) that are helpful for media companies and … Read more Subscription renewal price increases: Time is on your side
