By Katherine Ruane, Director of Strategic Marketing at Mather July 3rd, 2025 Across the news industry, publishers are moving beyond rigid paywall rules toward AI-powered systems that adapt in real … Read more
AI
By Luke Magerko, Director of Consulting at Mather June 25th, 2025 We officially kicked off our 2025 benchmarking webinar series with a high-impact first session: Benchmark. Analyze. Win. Luke Magerko, … Read more
By: Katherine Ruane, Director of Strategic Marketing May 29th, 2025 Background The Tampa Bay Times in Florida is the largest newspaper in the southeastern United States and a nationally recognized … Read more
By Katherine Ruane, Director of Strategic Marketing, and Ignaz van Hasselt, Director of Europe at Mather May 15th, 2025 For publishers today, turning anonymous visitors into known users isn’t just … Read more
By Mike O’Neill, Founder of Sophi, Daniela Lomas, Marketing Specialist, and Katherine Ruane, Director of Strategic Marketing at Mather April 29, 2025 Ten years ago, a newsroom challenge sparked a … Read more
By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising … Read more
March 20th, 2025 At the latest INMA Subscriptions Summit, Pete Doucette, alongside Darya Ushakova from The Philadelphia Inquirer, led an insightful seminar exploring how the Inquirer’s strategy fueled substantial growth … Read more
By: Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Background The Bangor Daily News (BDN) has been a trusted voice in Maine for over a … Read more
By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather February 9th, 2025 Paywalls have become the backbone of digital monetization for publishers … Read more
By Katherine Ruane, Director of Strategic Marketing at Mather Economics BackgroundFounded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing … Read more
