Zephr: The Best-of-Breed Technology Series | Mather Economics

February 18, 2021 Read full article HERE Meet Mather Economics, a global leader in subscription management and customer data analytics. Providing turnkey analytics services that solve complex problems for their clients … Read more Zephr: The Best-of-Breed Technology Series | Mather Economics

New Digital Subscription Services Offering Webinar

For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING  Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more New Digital Subscription Services Offering Webinar

Local Media Group Teams With Mather On Subscription Services

By Rob Williams 01/21/2021 Read Article Here The Local Media Consortium and consulting firm Mather Economics formed a partnership to provide digital subscription services to media companies that belong to the group. … Read more Local Media Group Teams With Mather On Subscription Services

LMC and Mather Economics Announce Partnership on Digital Subscription Services

January 19, 2021  Technology and consulting services will help maximize customer value for LMC members The Local Media Consortium, a strategic alliance of local media companies, and Mather Economics, a … Read more LMC and Mather Economics Announce Partnership on Digital Subscription Services

Local News Outlets Boost Digital Subscriptions by About 50% in a Year

Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill  The pandemic and other major news events have helped boost digital subscriptions … Read more Local News Outlets Boost Digital Subscriptions by About 50% in a Year

Expressly Speaking episode 5 – Featuring Matt Lindsay, President of Mather Economics


Our President, Matt Lindsay joined Expressly Speaking on their fifth episode of their podcast, alongside Aaron Kotarek, CoHost and Senior Vice-president of Audience and Operations at Oahu Publications; and Jim Smith, CoHost and National Sales Director at Steel City Corporation. 

“I do a lot of speaking engagements, at least before the pandemic, and I used to ask how many people here are utilizing Mather Economics services, now I ask how many are not because there are certainly not a lot of companies that don’t utilize your services” Aaron Kotarek on Mather Economics

During the podcast they discussed the effects of COVID-19 on print and digital subscriptions, advertising and media mix modeling, revenue optimization, and audience development strategies that could be effectively employed in US Markets.

They discussed the future of print.  Matt mentioned our recent case studies on print delivery day reduction and how we have been helping publishers to evaluate alternatives to their current business models, including the reduction of print service days.

Matt Lindsay says, “I encourage Publishers to maintain a print presence, and have flexibility in print models.  From an economic standpoint, people pay a premium to have a print product”.

The podcast concluded with a massive shoutout to Listener™, our intelligent data platform, and how it helps our clients monetize their audience.

 

Find out more about Listener.

 

WATCH HERE


 

Programa de Crecimiento Digital GNI – Spanish

El Programa de crecimiento digital GNI está diseñado para ayudar a las organizaciones de noticias pequeñas a medianas a lograr el éxito digital. Estos talleres están diseñados para ejecutivos comerciales experimentados … Read more Programa de Crecimiento Digital GNI – Spanish

Optimize your data. We’re here to help.

Subscribe to our newsletter!