Join us at the Publishing Audience and Advertising Summit, one of the largest and most compelling advertising events in the United States. We will be presenting the Print Reductions, Pricing … Read more
Subscriptions
Mather Economics | Insights May 17, 2022 Stop counting page views and focus on what really matters. REVENUE! For those that missed last month’s Mather Economics’ Optimize + Monetize Your … Read more
SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. How to Measure Tradeoffs in Your Go-to-Market Offers The LTV Framework: Relationships and Levers … Read more
Mather Economics | Insights, News & Events March 18, 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director SUMMARY: Though local newspapers will (and should) cover global events, Mather recommends … Read more
January 27, 2022 Reposted from Northwestern – Medill About 150 News Outlets Expected to Participate in Medill Subscriber Index in First Half of 2022 EVANSTON, ILL. — The Google News … Read more
This month, our wine Partner Spotlight is a special edition—as we introduce Epoch Estate Wines based in California. We are excited to welcome Epoch to the Mather family! Meet the … Read more
New Global Head of Partnerships to help lead Mather’s plan to expand into new markets and grow service offerings FOR IMMEDIATE RELEASE ATLANTA, GA | December 2, 2021— Mather Economics … Read more
Updated: January 19, 2022 Mather Economics will release its fourth quarter 2021 Benchmarking Reports by the end of the month. These Benchmarking Reports contain over a year’s worth of subscriber … Read more
Publishers can achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services … Read more
By Matthew Lulay, Managing Director of Digital Services August 2021 | 4 min read DOWNLOAD BRIEF SUMMARY: The growth in digital subscriptions is encouraging, however the revenue contribution from print subscriptions … Read more
