Mather: News & Insights
March 31, 2023
Luke Magerko, Mather’s Head of Data Science and Magazine expert, had the pleasure of sitting with James Hewes, President of FIPP, to discuss analytics as part of the magazine media … Read more
Mather: News & Insights
March 31, 2023
Mather: News & Events January 16, 2023 Mather Economics Reveals Additions to Line-Up of Featured Speakers for 2023 Media Revenue Symposium. Save $100 per ticket | Early discounted rates end … Read more
Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more
FIPP | 17 NOVEMBER 2022 FIPP webinar: TIME and Mather Economics on optimizing subscription pricing analytics for the magazine industry. Watch here. WATCH ONLINE One of the key things for media … Read more
Moving from print to digital, and how to manage the economics of that shift, is the timely topic of a new report published by FIPP in partnership with Mather Economics, … Read more
Mather: News and Insights November 16, 2022 Mather Economics Print and Digital Subscription Benchmarking Reports – September 2022 Digital makes gains over print. Mather predicts digital-only to take over print … Read more
Publishers Pandemic Roundtable: The Data is in: The Industry Will Be All Right By Linda Ruth on September 07, 2022 Link to Bo Sacks.com article A couple of weeks ago, Joe … Read more
MATHER: NEWS & INSIGHTS ATLANTA, GA | July 05, 2022— Mather Economics is pleased to announce Malcolm Netburn to join its Advisory Board to help expand magazine and non-profit verticals … Read more
Bob Terzotis, Executive Vice President of Business Development at Mather Economics
Bob Terzotis, Executive Vice President, Mather Economics. will be at the World Media Congress in Cascais, Portugal, from 7-9 June. Below, he answers five quick-fire questions ahead of the conference. See the article here.
For more on Congress, to register and learn about networking opportunities with media, tech and other industry leaders, go to fippcongress.com.
Mather Economics is an economics consultancy based in Atlanta, Georgia, USA, and this year is our 20th anniversary in business. We work with more than 200 companies around the globe to provide world-class data science solutions for our business partners. In addition, Mather Economics is recognized as a pricing expert worldwide.
Our revenue-first strategy for media companies helps them harness the power of data to maximize multiple revenue streams and optimize how every piece of content drives engagement and revenue creation. Our analytic teams address the industry’s most critical issues, including mail expense reduction, renewal price optimization, churn reduction, and digital diagnostic services (including content economics, intelligent paywall solutions, and optimizing subscription & advertising revenues).
I am the Executive Vice President of Business Development for Mather Economics. I’ve been with Mather for ten years after a 26-year career in audience development for the newspaper industry.
The biggest challenges our magazine clients are addressing include reducing mail costs, more effective pricing strategies, and digital transformation.
Content creation is still the essential aspect of the media, and identifying what content compels audiences to action is the most crucial activity in media. Publishers should embrace rich data sources to identify that content or offer influences the customer journey. Further, shared experiences help publishers; Mather has been providing industry benchmarking and best practices for the newspaper industry for twenty years and is looking forward to sharing those approaches with magazine publishers.
As part of the digital transformation, the opportunity to test strategies and then rapidly adjust has never been more important, so we recommend constant testing and failing fast.
I hope to chat with as many people as possible at Congress and stay connected in the future. Mather Economics has a team of 50+ economists and data scientists who love to help clients creatively solve their challenges. Our work with a client is custom to their needs, and we support both data transformation work, including modeling, or supporting the team with strategic consulting as needed. Finally, we work with a diverse group of media clients and have many use cases and best practices to share, so look me up when we are in Portugal and tell Mather how we can help you! Connect with Bob Terzotis at email@example.com or get time on his calendar at https://bit.ly/3x1db9x