Mather Economics | Insights May 17, 2022 Stop counting page views and focus on what really matters. REVENUE! For those that missed last month’s Mather Economics’ Optimize + Monetize Your … Read more
premium content
Join Mather Economics for our online Content Strategy Forum along with leading global media companies, revenue officers, chief newsroom editors, chief marketing officers, and digital directors of newspapers and magazines. … Read more
Mather Economics | InsightsFebruary 17, 2022Earlier this month, Luke Magerko, Head of Data Science at Mather Economics, participated in the Google News Initiative Digital Growth expert panel alongside Gordan Edall, Chief Revenue Officer, … Read more
SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. INMA Satisfying … Read more
November 17, 2020 Digiday article, by Max Willens LINK TO ARTICLE News publishers have always promoted the idea that they produce content worth paying for. They are now putting that … Read more
