DTC “Micro Campaign” Tools

Prevent Customer Churn and Generate Revenue with DTC “Micro Campaign” Tools  The most successful wineries segment their customer lists into “micro campaigns” to prevent wine club member churn, to solicit … Read more DTC “Micro Campaign” Tools

Sustainable Digital Business Models for Newspapers

Research shows the potential of digital reader revenue By Matt Lindsay, President & Arvid Tchivzhel, Managing Director of Digital Services August 2021 SUMMARY: The average digital-only subscription revenue per paid … Read more Sustainable Digital Business Models for Newspapers

Press Release: GNI LATAM Subscriptions Lab Report

Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT   WAN-IFRA, the Google … Read more Press Release: GNI LATAM Subscriptions Lab Report

Improve conversion volume and revenue with targeted promo offers

By Arvid Tchivzhel, Managing Director, Digital Services and Sean Jensen, Associate Consultant, Data Science July 2021 | 2 minute read LOW PROPENSITY PROMO OFFER CASE STUDY Every publisher faces a … Read more Improve conversion volume and revenue with targeted promo offers

Mather announces new Advisory Board Member: Scott Keller

Press Release: Mather Economics LLC June 21, 2021 Mather Economics is pleased to announce the addition of Scott Keller to our advisory board.  Scott brings years of experience with customer … Read more Mather announces new Advisory Board Member: Scott Keller

Subscriber Benchmarking Report Release

Mather Economics May 5, 2021 Subscriber Benchmarking Report Release Unprecedented data set, valuable reference for the American Newspaper industry Matt Lindsay, President of Mather Economics   Last month, Mather Economics … Read more Subscriber Benchmarking Report Release

Testimonial from DuCard Vineyards

DuCard Vineyards Owner Scott Elliff

I’d expect that Mather’s analytically-based approach could be used effectively in any business where there is a lot of data to be ‘mined’ to help identify trends, issues and opportunities … Read more Testimonial from DuCard Vineyards

Announcement: Mather Economics Symposium

Big Drum-Roll Please… for the 7th Mather Economics Symposium Speakers! May 6, 7, 10 2021 REGISTER  The race for reader revenue is on! Register for the 2021 Mather Economics Symposium … Read more Announcement: Mather Economics Symposium

Medill & Mather Present the Subscriber Engagement Index

Understanding Your Digital Readers: Medill & Mather Present the Subscriber Engagement Index VIEW WEBINAR RECORDING   Learn more about Medill’s Subscriber Engagement Index. Panelists at this event are: Matt Lindsay, … Read more Medill & Mather Present the Subscriber Engagement Index

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