New Digital Subscription Services Offering Webinar

For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING  Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more New Digital Subscription Services Offering Webinar

Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

Customer Churn Prediction and Mediation

INMA Audience Blog By Matt Lindsay, President of Mather Economics Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not … Read more Customer Churn Prediction and Mediation

Media Reader Revenue Master Class Series

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Media Reader Revenue Master Class Series

Monetize your Digital Audience

By Matthew Lulay, Managing Director September 2020 Download article Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer preferences, a secular … Read more Monetize your Digital Audience

Subscriber Price Optimization – Intelligent Pricing

Pricing Optimization

Intelligent pricing can increase revenue, minimize customer churn, and maximize the lifetime value of customer relationships:

 

Mather Economics can set prices to leverage audience-content dynamics to increase acquisition and revenue.

We can identify the optimal prices for each customer throughout their lifecycle with the product.

We can also assist with acquisition offer development, renewal pricing, and additional sales to existing customers.

 

Price Elasticity differs greatly by tenure level.

 

  • BAU target subs received 5% increase
  • Holdout subs received no increase
  • Differences in total stops due to price change
  • Similar findings are true with Digital Engagement, Income levels and Age groups.

Click here for more Subscriber Price Optimization information.

 

Subscription renewal price increases: Time is on your side

INMA Satisfying Audiences Blog – March 2019By Matt Lindsay This blog post is the third in a series on Key Performance Indicators (KPIs) that are helpful for media companies and … Read more Subscription renewal price increases: Time is on your side

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