Mather Economics | 15 March 2023 News & Events Last week, the INMA Digital Subscription Summit brought together publishers to discuss the latest trends in digital subscription growth. Mather Economics … Read more
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REGISTER TO ATTEND Horizon planning for news media companies: an interactive retreat in a relaxed and confidential setting to identify growth paths over the next 3 years. For more … Read more
Matt Lindsay, president and CEO of Mather Economics in Atlanta, Georgia, says preferences of the reader are what needs to drive media product development. Featured in INMA Editor’s Inbox Blog … Read more
INMA World Congress of News Media New York | May 22-26, 2023 The INMA World Congress is the best executive-level briefing on news media in the world. Learn what key … Read more
Register for INMA’S 2023 Subscriptions Summit About the Media Subscriptions Summit INMA Media Subscriptions Summit is the news media industry’s largest annual conference focused on subscription growth. In March 2023 … Read more
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December … Read more
INMA Audience Blog By Matt Lindsay, President of Mather Economics Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not … Read more
