11 Audience Insights Remembered from 2020

Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay  |  28 December … Read more 11 Audience Insights Remembered from 2020

Local News Outlets Boost Digital Subscriptions by About 50% in a Year

Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill  The pandemic and other major news events have helped boost digital subscriptions … Read more Local News Outlets Boost Digital Subscriptions by About 50% in a Year

Supporting the Healthcare Industry: Tracking Growth Over Time with Celeration Charts

December 10, 2020 By Rafal Raciborski, Senior Statistical Developer Mather Economics is an economics consultancy based in Atlanta, GA; serving more than 200 companies around the globe in a variety … Read more Supporting the Healthcare Industry: Tracking Growth Over Time with Celeration Charts

Expressly Speaking episode 5 – Featuring Matt Lindsay, President of Mather Economics


Our President, Matt Lindsay joined Expressly Speaking on their fifth episode of their podcast, alongside Aaron Kotarek, CoHost and Senior Vice-president of Audience and Operations at Oahu Publications; and Jim Smith, CoHost and National Sales Director at Steel City Corporation. 

“I do a lot of speaking engagements, at least before the pandemic, and I used to ask how many people here are utilizing Mather Economics services, now I ask how many are not because there are certainly not a lot of companies that don’t utilize your services” Aaron Kotarek on Mather Economics

During the podcast they discussed the effects of COVID-19 on print and digital subscriptions, advertising and media mix modeling, revenue optimization, and audience development strategies that could be effectively employed in US Markets.

They discussed the future of print.  Matt mentioned our recent case studies on print delivery day reduction and how we have been helping publishers to evaluate alternatives to their current business models, including the reduction of print service days.

Matt Lindsay says, “I encourage Publishers to maintain a print presence, and have flexibility in print models.  From an economic standpoint, people pay a premium to have a print product”.

The podcast concluded with a massive shoutout to Listener™, our intelligent data platform, and how it helps our clients monetize their audience.

 

Find out more about Listener.

 

WATCH HERE


 

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