By Katherine Ruane, Director at Mather, in collaboration with Bruce Alder, Circulation Sales Director at the Las Vegas Review-Journal Background Founded in 1909, the Las Vegas Review-Journal (LVRJ) is Nevada’s … Read more
retention
Karen Davidson, Marketing Manager, Echobox For years, email segmentation has been the gold standard for digital publishers. We’ve been told that by breaking our massive subscriber lists into smaller groups … Read more
James Kember, App Insights Specialist, Pugpig The challenge of migrating, engaging, and retaining print audiences to digital products – and the role apps are playing for Advance Local – … Read more
REGISTER HERE America’s Newspapers has announced a strategic partnership with Medill and Mather Economics on a new benchmarking project for its members. The Medill Subscriber Engagement Index offers members the … Read more
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December … Read more
INMA Audience Blog By Matt Lindsay, President of Mather Economics Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not … Read more