Subscriber Benchmarking Report Release

Mather Economics May 5, 2021 Subscriber Benchmarking Report Release Unprecedented data set, valuable reference for the American Newspaper industry Matt Lindsay, President of Mather Economics   Last month, Mather Economics … Read more Subscriber Benchmarking Report Release

Benchmarks show importance of news subscriber yield management

By Matt Lindsay  and Matthew Lulay |  12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more Benchmarks show importance of news subscriber yield management

Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more Digital Media Subscription Master Class Series – Acquisition, Engagement and Retention

11 Audience Insights Remembered from 2020

Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay  |  28 December … Read more 11 Audience Insights Remembered from 2020

Local News Outlets Boost Digital Subscriptions by About 50% in a Year

Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill  The pandemic and other major news events have helped boost digital subscriptions … Read more Local News Outlets Boost Digital Subscriptions by About 50% in a Year

NRC grew subscriptions by 25,000 in the past year, reaching record numbers

INMA Satisfying Audiences Blog | 01 December 2020 By Matt Lindsay A Discussion with Matthijs van de Peppel of NRC on their recent all-time subscriber level milestone Matthijs van de … Read more NRC grew subscriptions by 25,000 in the past year, reaching record numbers

Reestablishing our journalistic value: Publishers make more of their exclusive subscriber content

November 17, 2020 Digiday article, by Max Willens LINK TO ARTICLE News publishers have always promoted the idea that they produce content worth paying for. They are now putting that … Read more Reestablishing our journalistic value: Publishers make more of their exclusive subscriber content

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