Director of Mather Economics, Madelin Zwingleberg, will be speaking at 360 Media Alliances’ Publishing Audience & Advertising Summit in St. Louis on May 19-20. CLICK HERE TO LEARN MORE. 2022 … Read more

By Matthew Lulay, Managing Director of Digital Services August 2021  |  4 min read DOWNLOAD BRIEF SUMMARY: The growth in digital subscriptions is encouraging, however the revenue contribution from print subscriptions … Read more

Wineries possess the information needed to make intelligent, data-driven pricing decisions.  The only piece missing is the expertise and experience to unlock the potential of this data to drive revenue … Read more

The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By … Read more

Posted Tuesday, May 11, 2021 11:03 am Rob Williams | MediaPost READ MORE Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027 at the latest as reading habits continue to shift to … Read more

Mather Economics May 5, 2021 Subscriber Benchmarking Report Release Unprecedented data set, valuable reference for the American Newspaper industry Matt Lindsay, President of Mather Economics   Last month, Mather Economics … Read more

By Matt Lindsay  and Matthew Lulay |  12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more

Magazine Media are in the throes of building, expanding and optimizing their reader revenue businesses. Some magazine companies and many news media companies are already driving millions of dollars in … Read more

Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay  |  28 December … Read more

Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill  The pandemic and other major news events have helped boost digital subscriptions … Read more

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